{"id":1041,"date":"2011-03-10T01:31:11","date_gmt":"2011-03-10T06:31:11","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1041"},"modified":"2014-11-03T04:37:17","modified_gmt":"2014-11-03T09:37:17","slug":"el-marketing-en-las-tiendas-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/el-marketing-en-las-tiendas-online\/","title":{"rendered":"El marketing en las tiendas online"},"content":{"rendered":"<p style=\"text-align: justify;\">La era de los <strong>negocios digitales<\/strong> est\u00e1n haciendo una gran competencia a los negocios tradicionales. Cada vez m\u00e1s empresas reconocen ahora la oportunidad que les ofrece Internet y muchos de ellos han decidido lanzarse al mundo online con un s\u00f3lido modelo de negocio. A trav\u00e9s de Internet, es posible inventar formas nuevas e innovadoras para vender productos y servicios sin necesidad de gastar mucho dinero. Est\u00e1 claro que <strong>Internet<\/strong> se ha consolidado como un medio convencional para vender y comprar lo que necesitamos.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignright size-full wp-image-1042\" title=\"marketing\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/03\/marketing.jpg\" width=\"375\" height=\"275\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/03\/marketing.jpg 375w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/03\/marketing-300x220.jpg 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>La convergencia de la tecnolog\u00eda y la comunicaci\u00f3n, la capacidad de producir y reproducir informaci\u00f3n de manera f\u00e1cil, barata y precisa, es muy importante en los d\u00edas que corren y m\u00e1s, cuando se trata de montar un negocio online y comprar lo que necesitemos. El <strong>e-commerce<\/strong>, es muy estrat\u00e9gico, m\u00e1s que en los negocios tradicionales. El flujo de ideas es una condici\u00f3n primordial para decidir qu\u00e9 acciones se quieren realizar en el comercio electr\u00f3nico. Un buen marketing permitir\u00e1 mejorar la experiencia online de cualquier negocio, incluyendo el de las <strong>tiendas virtuales<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Es por eso que, el <strong>marketing<\/strong> y las tiendas virtuales est\u00e1n \u00edntimamente relacionados. Uno de los puntos importantes en los que hay que centrarse es la denominada como \u201cla experiencia de la venta\u201d. Es importante que los, cuando en este caso se tenga una tienda online, sepas si los clientes se sientes a gusto con todo lo que les ofreces. Preg\u00fantales su opini\u00f3n y p\u00eddeles sugerencias. Nadie mejor que ellos te contar\u00e1n cosas en las que t\u00fa, puede que no hayas ca\u00eddo. Participar en alg\u00fan tipo de encuestas, tambi\u00e9n puede agradar a tus <strong>clientes<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Tambi\u00e9n, hay que revisar los movimientos que realizan los clientes por la <strong>tienda online<\/strong>. Estudia qu\u00e9 productos son los m\u00e1s buscados y no te olvides de que el comercio electr\u00f3nico es un medio que llega a cualquier rinc\u00f3n del mundo. Revisa las <strong>visitas<\/strong> que tienes de otros pa\u00edses y qu\u00e9 es lo que m\u00e1s buscan. Siempre debes pensar en los beneficios que puedes ofrecer a tu cliente. Deja que tu cliente crea en ti y hazle saber que las decisiones que tomar\u00e1 en tu tienda virtual ser\u00e1n las correctas.<\/p>\n<p style=\"text-align: justify;\">G\u00e1nate la <strong>confianza<\/strong> del cliente. Esta es una de las tareas m\u00e1s dif\u00edciles que encontrar\u00e1s en el marketing y en tu tienda online. Cuando te ganes la confianza de tu cliente, pronto descubrir\u00e1s que lo que t\u00fa ganas es lealtad . La confianza deber\u00e1s gan\u00e1rtela con contenidos de calidad y con herramientas legales que demuestren que tu sitio es de verdad. Por ejemplo, <strong>PayPal <\/strong>es una herramienta que podr\u00e1s utilizar en tu tienda online y que para muchos compradores es un s\u00edmbolo de fiabilidad.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La era de los negocios digitales est\u00e1n haciendo una gran competencia a los negocios tradicionales. Cada vez m\u00e1s empresas reconocen ahora la oportunidad que les ofrece Internet y muchos de ellos han decidido lanzarse al mundo online con un s\u00f3lido modelo de negocio. A trav\u00e9s de Internet, es posible inventar formas nuevas e innovadoras para [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[31,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El marketing en las tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/el-marketing-en-las-tiendas-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing en las tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"La era de los negocios digitales est\u00e1n haciendo una gran competencia a los negocios tradicionales. Cada vez m\u00e1s empresas reconocen ahora la oportunidad que les ofrece Internet y muchos de ellos han decidido lanzarse al mundo online con un s\u00f3lido modelo de negocio. 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