{"id":1116,"date":"2011-03-14T07:15:42","date_gmt":"2011-03-14T12:15:42","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1116"},"modified":"2014-11-03T04:36:21","modified_gmt":"2014-11-03T09:36:21","slug":"encontrar-un-nicho-de-mercado-para-nuestra-tienda-online-i","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/encontrar-un-nicho-de-mercado-para-nuestra-tienda-online-i\/","title":{"rendered":"Encontrar un nicho de mercado para nuestra tienda online I"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Internet <\/strong>es un gran \u201cuniverso\u201d en el que millones y millones de bits nos transmiten in formaci\u00f3n y compiten entre ellos para captar la atenci\u00f3n de los usuarios. A menos que se tenga una gran empresa con millones de presupuesto para el tema de la publicidad, un emprendedor normal debe buscarse, como vulgarmente se dice, la vida, para poder sobresalir del resto de sus competidores. Ese puede ser tu caso y el de tu <strong>tienda online<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignright size-full wp-image-1119\" title=\"nicho\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/03\/nicho.jpg\" width=\"300\" height=\"400\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/03\/nicho.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/03\/nicho-225x300.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Sobre todo los emprendedores, no pueden permitirse el lujo de llegar r\u00e1pidamente a las masas, muchas veces, por la inversi\u00f3n de dinero que hay que realizar. A veces, se invierte tiempo y dinero que si no se gestionan conjuntamente de manera eficaz, se transforman r\u00e1pidamente en un fracaso. Con tu <strong>tienda online<\/strong>, debes buscarte la manera de ir poco a poco destacando en tu nicho. Todo empresario o emprendedor, necesita lo que se conoce hoy en d\u00eda como \u201cnicho de mercado\u201d.<\/p>\n<p style=\"text-align: justify;\">Cuando decides montar una<strong> tienda online<\/strong>, simplemente no puedes pensar que dise\u00f1ando tu tienda y poniendo objetos a la venta, vas a obtener el \u00e9xito de manera r\u00e1pida. No debes olvidarte que Internet est\u00e1 repleto de competidores que pueden tener m\u00e1s recursos y que, por supuesto, no se van a amedrentar por un emprendedor que decide montar una sencilla y discreta tienda virtual. Debes centrarte en un nicho de mercado concreto que te permita sacar rentabilidad a tus ventas online.<\/p>\n<p style=\"text-align: justify;\">Empieza buscando tu icho de mercado con los inseparables motores de b\u00fasqueda que tan a mano tenemos. Si tu tienda online va a centrarse en la venta de productos de cocina busca en el motor de b\u00fasqueda que suelas utilizar la palabra \u201ccocina\u201d. Como ver\u00e1s te saldr\u00e1n millones de resultados. A primera vista puede parecer algo desalentador pero, tendr\u00e1s que buscar <strong>palabras clave <\/strong>que te vayan dando pistas sobre tu <strong>nicho<\/strong>. \u00bfEst\u00e1s listo para competir en ese mercado?<\/p>\n<p style=\"text-align: justify;\">Debes pensar en posicionar tu <strong>tienda online <\/strong>con un determinado n\u00famero de palabras que te permitan ir escalando posiciones en los miles de resultados que cualquier persona puede encontrar cuando realiza alg\u00fan tipo de b\u00fasqueda. Algo que debes, tambi\u00e9n, plantearte es ir reduciendo tu nicho de mercado. No puedes pretender salir el primero en Google cuando alguien busque la palabra cocina. Por ejemplo; si buscas en Google \u201ccucharas de madera de cocina\u201d, puedes observar c\u00f3mo se reduce a 534.000 resultados.<\/p>\n<p style=\"text-align: justify;\">Aunque sigue siendo competencia, no te preocupes, ya que este mercado puede ser mucho m\u00e1s \u201csaludable\u201d para tu <strong>tienda online<\/strong>, lo que significa que es m\u00e1s f\u00e1cil que te puedas hacer un hueco m\u00e1s r\u00e1pidamente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet es un gran \u201cuniverso\u201d en el que millones y millones de bits nos transmiten in formaci\u00f3n y compiten entre ellos para captar la atenci\u00f3n de los usuarios. A menos que se tenga una gran empresa con millones de presupuesto para el tema de la publicidad, un emprendedor normal debe buscarse, como vulgarmente se dice, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Encontrar un nicho de mercado para nuestra tienda online I - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/encontrar-un-nicho-de-mercado-para-nuestra-tienda-online-i\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encontrar un nicho de mercado para nuestra tienda online I - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Internet es un gran \u201cuniverso\u201d en el que millones y millones de bits nos transmiten in formaci\u00f3n y compiten entre ellos para captar la atenci\u00f3n de los usuarios. 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