{"id":1328,"date":"2011-04-13T01:10:17","date_gmt":"2011-04-13T06:10:17","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1328"},"modified":"2014-11-03T05:19:35","modified_gmt":"2014-11-03T10:19:35","slug":"conocer-el-marketing-social","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/conocer-el-marketing-social\/","title":{"rendered":"Conocer el marketing social"},"content":{"rendered":"<p style=\"text-align: justify;\">El comportamiento humano da lugar a un entorno <strong>social<\/strong>. La naturaleza de este entorno tiene dos partes. Al igual que el yin-yang, hay una cultura social que se divide en lo bueno y en lo malo. El objetivo de la teor\u00eda del <strong>marketing social<\/strong> es centrarse en las razones\/ causas de la mala conducta social o perjudicial, y erradicarla para difundir la buena voluntad, la buena actitud y un car\u00e1cter m\u00e1s social entre la gente.<\/p>\n<p style=\"text-align: justify;\">Para definir el <strong>marketing social<\/strong>, debemos analizar, dise\u00f1ar e implementar las ideas que afectan a la masa social, de manera grupal e individual. El marketing social puede influir en los c\u00edrculos econ\u00f3micos, sociales, f\u00edsicos y emocionales en un individuo o un grupo. De aqu\u00ed se deben obtener las bases del marketing m\u00e1s comercial. La teor\u00eda social de la comercializaci\u00f3n est\u00e1 profundamente influenciada por la <strong>filosof\u00eda del marketing<\/strong>, tan imprescindible hoy en d\u00eda. La gente har\u00e1 todo lo posible por cambiar su comportamiento, su pensamiento y su actitud, si perciben que el \u201ctoma y daca\u201d entre el marketing social y ellos proporciona valor a sus inversiones.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-1329\" title=\"marketing\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/marketing.jpg\" width=\"422\" height=\"292\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/marketing.jpg 422w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/marketing-300x207.jpg 300w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/>El concepto de <strong>mercadeo social<\/strong> es como el marketing comercial el cual convence a la gente a la hora de comprar un producto. Este <strong>marketing<\/strong> se centra en diferentes conceptos como por ejemplo el de la investigaci\u00f3n, la estructura de ideas, la segmentaci\u00f3n del mercado, la comunicaci\u00f3n, la ejecuci\u00f3n y la prestaci\u00f3n de los servicios. Los principales objetivos de mercadeo social incluyen el bienestar, la seguridad y la sensibilizaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">La teor\u00eda del <strong>marketing social<\/strong> se basa en cuatro principios b\u00e1sicos: producto, precio, promoci\u00f3n y lugar. Aprender marketing si tienes una tienda online, no te vendr\u00e1 nada mal. El producto en el plan de marketing social puede distribuirse en dos partes: productos tangibles y no tangibles \u00a0Recuerda que la definici\u00f3n econ\u00f3mica de los precios contrasta con el sentido del mercadeo social de los precios. Aqu\u00ed, el precio se refiere a la inversi\u00f3n por parte del consumidor\/p\u00fablico. Esta <strong>inversi\u00f3n<\/strong> o el precio puede ser no monetaria como.<\/p>\n<p style=\"text-align: justify;\">El <strong>precio<\/strong> que el consumidor tiene que pagar no debe ser superior al de los beneficios que puede obtener con ese producto obtenido. \u00a0Una buena estrategia de marketing debe ser capaz de transmitir que los beneficios obtenidos con ese producto son insuperables si se piensa en el precio que se va a pagar. Esto traer\u00e1 m\u00e1s p\u00fablico y por lo tanto pueden aumentar las <strong>ventas<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comportamiento humano da lugar a un entorno social. La naturaleza de este entorno tiene dos partes. Al igual que el yin-yang, hay una cultura social que se divide en lo bueno y en lo malo. El objetivo de la teor\u00eda del marketing social es centrarse en las razones\/ causas de la mala conducta social [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[23],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conocer el marketing social - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/conocer-el-marketing-social\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conocer el marketing social - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El comportamiento humano da lugar a un entorno social. La naturaleza de este entorno tiene dos partes. Al igual que el yin-yang, hay una cultura social que se divide en lo bueno y en lo malo. 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