{"id":1348,"date":"2011-04-15T01:20:23","date_gmt":"2011-04-15T06:20:23","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1348"},"modified":"2014-11-03T05:17:08","modified_gmt":"2014-11-03T10:17:08","slug":"conocer-el-marketing-digital-push-o-pull","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/conocer-el-marketing-digital-push-o-pull\/","title":{"rendered":"Conocer el Marketing Digital (Push o Pull)"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00bfEst\u00e1s pensando en utilizar el marketing digital para promover tu <strong>tienda online<\/strong> por la red? Pues, lo primero que debes hacer es intentar conocer un poco mejor como se realiza este tipo de marketing. el marketing digital se completa con elementos tales como env\u00edo de mensajes a m\u00f3viles, emails, anuncios, etc. El marketing digital implica algunas t\u00e9cnicas del marketing directo y <strong>marketing<\/strong> por Internet. En el marketing digital, los m\u00e9todos tradicionales de las promociones se realizan de forma digital. Se trata de la comercializaci\u00f3n de dos formas que se conocen como Tire y Empuje (Push o Pull).<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-1349\" title=\"marketing-digital-300x299\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/marketing-digital-300x299.jpg\" width=\"300\" height=\"299\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/marketing-digital-300x299.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/marketing-digital-300x299-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>El marketing digital \u00ab<strong>Pull<\/strong>\u00bb requiere que el usuario tire o extraiga el contenido directamente. El cliente tiene que abordar el asunto de la promoci\u00f3n y verlo por s\u00ed mismo. Ejemplos de ello son los sitios Web o foros. Todo esto requiere hacer clic en una URL para poder ver el contenido. No hay ning\u00fan costo adicional de env\u00edo de la informaci\u00f3n al cliente, pero el cliente tiene que hacer un esfuerzo extra para llegar al contenido. El <strong>cliente<\/strong> encontrar\u00e1 un mensaje que no puede ser personalizado.<\/p>\n<p style=\"text-align: justify;\">El marketing digital \u201c<strong>Push<\/strong>\u201d requiere el esfuerzo tanto de la parte comercializadora como del cliente. El vendedor tiene que empujar o enviar el contenido al cliente y el cliente tiene que hacer el esfuerzo de su recepci\u00f3n. Este es un tipo de marketing muy eficaz, ya que adem\u00e1s crea el reconocimiento de marca. SMS, MMS, mensajes de correo electr\u00f3nico, RSS podcasting son ejemplos de marketing digital \u201cPush\u201d. Puesto que el contenido se env\u00eda a los <strong>clientes<\/strong>, se puede personalizar de acuerdo con el destinatario. Si el mensaje ha sido abierto, visto o eliminado por el cliente, se puede saber mediante unos informes de seguimiento.<\/p>\n<p style=\"text-align: justify;\">La informaci\u00f3n relacionada con el <strong>cliente<\/strong>, nombre, ubicaci\u00f3n geogr\u00e1fica, etc. puede ser rastreada. Sin embargo, se deben cumplir ciertos criterios en el env\u00edo de estos mensajes. Si el vendedor no sigue las reglas y regulaciones correctamente, existe la posibilidad de que los mensajes sean rechazados y bloqueados. Ambas formas de <strong>marketing digital<\/strong> se deben utilizar de forma conjunta para lograr resultados positivos.<\/p>\n<p style=\"text-align: justify;\">Un vendedor inteligente env\u00eda correos electr\u00f3nicos y utiliza m\u00faltiples canales para comercializar sus <strong>productos<\/strong>. El tipo de mensajes que se env\u00edan tambi\u00e9n deben ser diferentes los unos de los otros. No s\u00f3lo debe ser un texto, deben incluirse animaciones, audio e incluso videos. El correo electr\u00f3nico enviado a un <strong>cliente<\/strong> potencial puede tener una URL o un banner, que al hacer clic sobre \u00e9l descarga una valiosa informaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s pensando en utilizar el marketing digital para promover tu tienda online por la red? Pues, lo primero que debes hacer es intentar conocer un poco mejor como se realiza este tipo de marketing. el marketing digital se completa con elementos tales como env\u00edo de mensajes a m\u00f3viles, emails, anuncios, etc. El marketing digital implica [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[277,23],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conocer el Marketing Digital (Push o Pull) - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/conocer-el-marketing-digital-push-o-pull\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conocer el Marketing Digital (Push o Pull) - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1s pensando en utilizar el marketing digital para promover tu tienda online por la red? 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