{"id":1369,"date":"2011-04-21T03:26:22","date_gmt":"2011-04-21T08:26:22","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1369"},"modified":"2014-11-03T05:13:05","modified_gmt":"2014-11-03T10:13:05","slug":"el-contenido-de-los-correos-electronicos-en-el-email-marketing","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/","title":{"rendered":"El contenido de los correos electr\u00f3nicos en el email marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">El <strong>email marketing<\/strong> puede incluir el env\u00edo de publicidad mediante la utilizaci\u00f3n de una gran o peque\u00f1a lista de correos electr\u00f3nicos. El env\u00edo de correos electr\u00f3nicos informativos con un enfoque de venta suave servir\u00e1 para alentar a los destinatarios a visitar y a comprar en tu <strong>tienda online<\/strong>. Si optas por utilizar esta t\u00e9cnica de marketing te enfrentar\u00e1s con un dilema espec\u00edfico que se centrar\u00e1 en el contenido de los correos electr\u00f3nicos.<\/p>\n<p style=\"text-align: justify;\">Realizar \u00a0un buen <strong>contenido<\/strong> es muy importante ya que es la primera impresi\u00f3n que recibir\u00e1n los clientes potenciales de los productos que ofreces en tu tienda online. Cuanta mejor impresi\u00f3n se lleven de los mismos m\u00e1s posibilidades tendr\u00e1s de que finalmente decidan realizar una compra. Muchos propietarios de tiendas virtuales que deciden realizar una campa\u00f1a de <strong>email marketing<\/strong>, deciden contratar los servicios de un escritor profesional.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-1370\" title=\"e-mail\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg\" width=\"411\" height=\"335\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg 411w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon-300x244.jpg 300w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/>Seguro que a ti no se te da nada mal escribir pero un experto en el tema sabr\u00e1 qu\u00e9 palabras exactas debe utilizar para llamar mucho m\u00e1s la atenci\u00f3n del posible comprador. La <strong>calidad<\/strong> que un escritor puede proporcionarte te asegurar\u00e1 mejores resultados. Si decides escribir un <strong>email<\/strong> de los denominados \u201ccutres\u201d esto se convertir\u00e1 en un arma de doble filo que solo te podr\u00e1 traer problemas.<\/p>\n<p style=\"text-align: justify;\">El contenido que decidas incluir en tus <strong>emails<\/strong> puede ser de diferentes tipos. No solo debes mostrar al cliente nuevos productos incluidos en tu tienda virtual, tambi\u00e9n puedes contratar la realizaci\u00f3n de art\u00edculos informativos, consejos \u00fatiles, enlaces a sitios Web pertinentes que les ayudar\u00e1n a conocer m\u00e1s datos sobre los <strong>productos<\/strong> que vendes, etc. De esta manera, estar\u00e1s realiz\u00e1ndote una campa\u00f1a publicitaria que no ser\u00e1 vista as\u00ed por el cliente que, simplemente tendr\u00e1 ganas de leer esos correos tan interesantes que le env\u00edas.<\/p>\n<p style=\"text-align: justify;\">La longitud de los <strong>emails<\/strong> debe ser lo suficientemente grande como para captar el inter\u00e9s del lector, sin llegar a aburrirle. Las rese\u00f1as cortas de productos, tambi\u00e9n pueden ser muy \u00fatiles para promocionarte y darle a conocer al cliente cosas nuevas en el mercado. Las rese\u00f1as pueden ayudarte a atraer la atenci\u00f3n, especialmente cuando los ex\u00e1menes se centran en los productos que ofreces y se incluyen comentarios favorables de otros <strong>clientes<\/strong>. Este tipo de informaci\u00f3n puede ser de car\u00e1cter subjetivo u objetivo pero recuerda que debes centrarte en especificar las caracter\u00edsticas de los productos y ofrecer opiniones cre\u00edbles. Cuidado con el t\u00edpico problema de ser reconocido como SPAM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email marketing puede incluir el env\u00edo de publicidad mediante la utilizaci\u00f3n de una gran o peque\u00f1a lista de correos electr\u00f3nicos. El env\u00edo de correos electr\u00f3nicos informativos con un enfoque de venta suave servir\u00e1 para alentar a los destinatarios a visitar y a comprar en tu tienda online. Si optas por utilizar esta t\u00e9cnica de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[281,31],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El contenido de los correos electr\u00f3nicos en el email marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El contenido de los correos electr\u00f3nicos en el email marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El email marketing puede incluir el env\u00edo de publicidad mediante la utilizaci\u00f3n de una gran o peque\u00f1a lista de correos electr\u00f3nicos. El env\u00edo de correos electr\u00f3nicos informativos con un enfoque de venta suave servir\u00e1 para alentar a los destinatarios a visitar y a comprar en tu tienda online. Si optas por utilizar esta t\u00e9cnica de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-21T08:26:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-03T10:13:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/\",\"name\":\"El contenido de los correos electr\u00f3nicos en el email marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#primaryimage\"},\"datePublished\":\"2011-04-21T08:26:22+00:00\",\"dateModified\":\"2014-11-03T10:13:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El contenido de los correos electr\u00f3nicos en el email marketing\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\"},\"headline\":\"El contenido de los correos electr\u00f3nicos en el email marketing\",\"datePublished\":\"2011-04-21T08:26:22+00:00\",\"dateModified\":\"2014-11-03T10:13:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#webpage\"},\"wordCount\":445,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg\",\"keywords\":[\"emails\",\"marketing\"],\"articleSection\":[\"Comercio Electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\",\"name\":\"Redaccion\",\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El contenido de los correos electr\u00f3nicos en el email marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"El contenido de los correos electr\u00f3nicos en el email marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"El email marketing puede incluir el env\u00edo de publicidad mediante la utilizaci\u00f3n de una gran o peque\u00f1a lista de correos electr\u00f3nicos. El env\u00edo de correos electr\u00f3nicos informativos con un enfoque de venta suave servir\u00e1 para alentar a los destinatarios a visitar y a comprar en tu tienda online. Si optas por utilizar esta t\u00e9cnica de [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2011-04-21T08:26:22+00:00","article_modified_time":"2014-11-03T10:13:05+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"Redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/","name":"El contenido de los correos electr\u00f3nicos en el email marketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#primaryimage"},"datePublished":"2011-04-21T08:26:22+00:00","dateModified":"2014-11-03T10:13:05+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"El contenido de los correos electr\u00f3nicos en el email marketing"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b"},"headline":"El contenido de los correos electr\u00f3nicos en el email marketing","datePublished":"2011-04-21T08:26:22+00:00","dateModified":"2014-11-03T10:13:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#webpage"},"wordCount":445,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/04\/e-mail_icon.jpg","keywords":["emails","marketing"],"articleSection":["Comercio Electr\u00f3nico"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/el-contenido-de-los-correos-electronicos-en-el-email-marketing\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b","name":"Redaccion","url":"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/1369"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=1369"}],"version-history":[{"count":2,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/1369\/revisions"}],"predecessor-version":[{"id":7130,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/1369\/revisions\/7130"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=1369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=1369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=1369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}