{"id":1411,"date":"2011-05-03T11:47:59","date_gmt":"2011-05-03T16:47:59","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1411"},"modified":"2014-11-03T05:06:29","modified_gmt":"2014-11-03T10:06:29","slug":"realizar-newsletter-eficaces","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/realizar-newsletter-eficaces\/","title":{"rendered":"Realizar newsletter eficaces"},"content":{"rendered":"<p style=\"text-align: justify;\">Un bolet\u00edn por correo electr\u00f3nico una <strong>newsletter<\/strong> es una gran manera de conseguir que los clientes vuelvan a tu <strong>tienda online<\/strong>. No pierdas de vista esta herramienta para promocionar tu tienda online ya que puede ser casi tan importante como el dise\u00f1o de tu tienda. Existen algunos consejos que puedes seguir si vas a ser t\u00fa mismo el que realice estos boletines online.<\/p>\n<p style=\"text-align: justify;\"><strong><img loading=\"lazy\" class=\"alignright size-full wp-image-1412\" title=\"newsletter\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/newsletter.jpg\" width=\"490\" height=\"342\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/newsletter.jpg 490w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/newsletter-300x209.jpg 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/>&#8211; La importancia del \u201cAsunto\u201d<\/strong><\/p>\n<p style=\"text-align: justify;\">La mayor\u00eda de las personas que tenemos correo electr\u00f3nico, terminamos recibiendo al cabo del d\u00eda algunos emails a los que casi no prestamos atenci\u00f3n principalmente al leer el Asunto. Si por ejemplo recibes un email en el que el asunto sea \u201cLavadoras\u201d, no te resultar\u00e1 tan atractivo que el recibir un email que ponga: \u201cLavadoras con el 50% de descuento\u201d. Ten en cuenta que debido a las medidas anti-spam adoptadas por muchos proveedores de servicios de Internet, los mensajes con palabras de uso demasiado frecuente en el Asunto, son rechazados por lo que no suelen llegar al usuario final. Es por ello que si quieres realizar las newsletter de tu <strong>tienda online<\/strong> evita las palabras de uso frecuente, como por ejemplo gratis, venta, al igual que s\u00edmbolos como el del \u20ac.<\/p>\n<p><strong>&#8211; Incluir un enlace destacado directo e informativo para darse de baja<\/strong><br \/>\nEspecialmente para los boletines de comercio electr\u00f3nico, es imprescindible incluir un enlace en el que el lector pueda darse de baja si no desea seguir recibiendo m\u00e1s correos de este tipo. Este enlace y esta informaci\u00f3n te evitar\u00e1 muchos problemas con tus clientes, los cuales, pueden llegar a quejarse sin no tienen la posibilidad de darse de baja. Las instrucciones para darse de baja deben ser claras y sencillas. Debes evitar por todos los medios que los clientes se den de baja de las newsletters de tu <strong>tienda online<\/strong> por lo que puedes incluir algunos descuentos o promociones en los boletines que no se pueden obtener de otra manera.<\/p>\n<p style=\"text-align: justify;\"><strong>&#8211; Corto y que no pese demasiado<\/strong><strong><br \/>\n<\/strong>Env\u00edes la informaci\u00f3n que env\u00edes debes intentar que el lector tenga curiosidad por saber m\u00e1s y que decida visitar tu <strong>tienda online<\/strong>. No puedes enviar una newsletter en la que tenga que invertir demasiado tiempo a la hora de leerla. Los emails de este tipo m\u00e1s eficaces son los que contienen aproximadamente unas 500 palabras, aunque algo menos tampoco est\u00e1 nada mal.<\/p>\n<p><strong>&#8211; Si es posible hacer un bolet\u00edn personal y exclusivo<\/strong><br \/>\nSi la tecnolog\u00eda lo permite, y tu tiempo tambi\u00e9n, realiza boletines en los que el lector se crea \u00fanico e imprescindible para esa tienda online. Debes conseguir que el lector se sienta el cliente m\u00e1s \u201cfuerte\u201d de la <strong>tienda online<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un bolet\u00edn por correo electr\u00f3nico una newsletter es una gran manera de conseguir que los clientes vuelvan a tu tienda online. No pierdas de vista esta herramienta para promocionar tu tienda online ya que puede ser casi tan importante como el dise\u00f1o de tu tienda. Existen algunos consejos que puedes seguir si vas a ser [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[10,289],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Realizar newsletter eficaces - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/realizar-newsletter-eficaces\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Realizar newsletter eficaces - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Un bolet\u00edn por correo electr\u00f3nico una newsletter es una gran manera de conseguir que los clientes vuelvan a tu tienda online. 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