{"id":1418,"date":"2011-05-05T07:20:05","date_gmt":"2011-05-05T12:20:05","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1418"},"modified":"2014-11-03T05:30:19","modified_gmt":"2014-11-03T10:30:19","slug":"conocer-el-branding-i","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-i\/","title":{"rendered":"Conocer el Branding I"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignright size-full wp-image-1422\" title=\"personal-branding\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/personal-branding.jpg\" width=\"329\" height=\"310\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/personal-branding.jpg 329w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/personal-branding-300x282.jpg 300w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/>La creaci\u00f3n de la marca de tu empresa o de tu <strong>tienda online<\/strong>, es un proceso vital que puede resultar desalentador. No pienses que es algo imposible, simplemente necesitas ir paso a paso y realizar un cuidadoso trabajo. Cuando decides <strong>crear una tienda online<\/strong>, en realidad, quieres establecer en Internet tu propia marca. Para ello, buscar\u00e1s un nombre para tu tienda online que ser\u00e1 por el que te conozcan y ser\u00e1 en realidad tu propia marca.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\u00bfQu\u00e9 es en lo primero que debes pensar? Piensa en alguna de tus <strong>marcas<\/strong> favoritas. Los empresarios de \u00e9xito, han sabido conseguir que sus marcas sean las primeras en \u201csaltar\u201d en los pensamientos de la gente. Por ejemplo, si te decimos la palabra ropa, una de las primeras marcas en la que seguros piensas es Zara. La creaci\u00f3n de una marca, y en este caso la marca de una <strong>tienda online<\/strong>, es un proceso vital que requiere tiempo y esfuerzo. Este esfuerzo se ver\u00e1 recompensado en grandes beneficios.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Una vez que hayas conseguido establecer tu marca, no te relajes y pienses que ya est\u00e1 todo hecho. Debes seguir trabajando. Pero \u00bfqu\u00e9 es el <strong>branding<\/strong>? El branding es el proceso por el cual una empresa construye su identidad. Cada marca es una combinaci\u00f3n de cientos de cosas, grandes y peque\u00f1as, desde el logotipo de una empresa hasta las acciones que realiza en diferentes campos. En \u00faltima instancia, es la percepci\u00f3n que el \u00a0p\u00fablico tiene de una empresa. \u00a0Con el fin de desarrollar con \u00e9xito una <strong>marca<\/strong>, lo primero que debes evaluar es tu situaci\u00f3n actual.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Ya te hemos comentado otras veces, que<strong> crear una tienda online<\/strong>, no es nada f\u00e1cil por eso la constancia es muy importante en estos casos. Tendr\u00e1s que buscar en cada producto, cada acci\u00f3n de <strong>marketing<\/strong>, y en todas las acciones que realices en general, el mensaje que quieres enviar. Ese mensaje ser\u00e1 el que empiece a dar a conocer tu marca y mediante el cual podr\u00e1n identificarte mucho mejor.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Deber\u00e1s hacer un estudio bastante intensivo sobre ese mensaje por lo que si contratas algo de ayuda, podr\u00e1s conseguir nuevas ideas y realizar los cambios necesarios en el mensaje que t\u00fa tienes pensado que llegue a los clientes. Una de las cosas que no debes olvidar es conocer tu <strong>mercado<\/strong>. Los mercados de las <strong>tiendas online<\/strong> pueden ser muy variados pero sea cual sea el tuyo no debes descuidarlo ya que la competencia es mucho mayor en Internet que en la calle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creaci\u00f3n de la marca de tu empresa o de tu tienda online, es un proceso vital que puede resultar desalentador. No pienses que es algo imposible, simplemente necesitas ir paso a paso y realizar un cuidadoso trabajo. Cuando decides crear una tienda online, en realidad, quieres establecer en Internet tu propia marca. Para ello, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[290,31],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conocer el Branding I - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-i\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conocer el Branding I - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"La creaci\u00f3n de la marca de tu empresa o de tu tienda online, es un proceso vital que puede resultar desalentador. No pienses que es algo imposible, simplemente necesitas ir paso a paso y realizar un cuidadoso trabajo. Cuando decides crear una tienda online, en realidad, quieres establecer en Internet tu propia marca. 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