{"id":1419,"date":"2011-05-06T04:20:12","date_gmt":"2011-05-06T09:20:12","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1419"},"modified":"2014-11-03T05:30:55","modified_gmt":"2014-11-03T10:30:55","slug":"conocer-el-branding-ii","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/","title":{"rendered":"Conocer el Branding II"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-1420\" title=\"branding\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Como te coment\u00e1bamos ayer el branding es el proceso por el cual una empresa construye su identidad. Lo \u00faltimo que te comentamos en el art\u00edculo de ayer era el tema del mercado \u00bfrecuerdas? Sigamos entonces hablando de ese mercado para tu <strong>tienda online<\/strong>. Piensa en la gente que quiere comprar tu producto o utilizar tus servicios. Se lo m\u00e1s espec\u00edfico posible. Ten en cuenta las diferentes edades de tus compradores, el sexo, etc. No te olvides de realizar un exhaustivo <strong>estudio de mercado<\/strong> que puede ayudarte a profundizar en los detalles de tu mercado objetivo.<\/p>\n<p>Una vez que ya tengas claro el mensaje que quieres enviar y el <strong>mercado<\/strong> al que va a ir destinado, debes comenzar a probar las diferentes adaptaciones que el p\u00fablico realizar\u00e1. Por ejemplo, si quieres comercializar un producto para j\u00f3venes a trav\u00e9s de tu <strong>tienda online<\/strong>, no pongas m\u00fasica de fondo de una pel\u00edcula de los a\u00f1os 40. Ahora bien, tampoco seas demasiado exagerado y no sigas la misma l\u00ednea todo el tiempo. Recuerda que los tiempos cambian y con ellos las personas.<\/p>\n<p style=\"text-align: justify;\">Si quieres crear tu propia marca, debes estudiar las de las empresas m\u00e1s conocidas. Inspirarte en ellos no te vendr\u00e1 nada mal pero nunca te olvides que inspirar no es copiar. Algunas <strong>tiendas online<\/strong> parecen copias de otras y eso, al comprador no le agrada demasiado. Si despu\u00e9s de la inspiraci\u00f3n, siguen sin saber como las otras empresas han conseguido popularizar tanto su marca, es hora de hacer una investigaci\u00f3n sobre la <strong>competencia<\/strong>. Est\u00fadiala y poco a poco entender\u00e1s el por qu\u00e9 de su \u00e9xito en Internet.<\/p>\n<p style=\"text-align: justify;\">La marca es una cuesti\u00f3n de percepci\u00f3n. Esa percepci\u00f3n es p\u00fablica y todo lo que consigues en esa percepci\u00f3n p\u00fablica contribuye a crear la marca, en este caso, de tu <strong>tienda online<\/strong>. Intenta que tu marca-tienda online, est\u00e9 al d\u00eda en todo aquello que preocupa a la sociedad: ecolog\u00eda, solidaridad, etc. Por ejemplo, parece un tonter\u00eda pero, recordar en los emails que mandes a tus compradores que no lo impriman a no ser que sea por un motivo importante para evitar as\u00ed el gasto de papel a lo tonto (expresado con otras palabras, claro) har\u00e1 entender a tus <strong>compradores<\/strong> que tu marca se preocupa por el medio ambiente, cosa que otros no hacen.<\/p>\n<p style=\"text-align: justify;\">Una vez que hayas planificado tu <strong>marca<\/strong> y tus acciones, es el momento de comprometerte con ella y comenzar a hacerla conocida de una manera f\u00e1cil y sencilla pero que sea capaz de llegar al mayor p\u00fablico posible. El renombre que consiga tu <strong>tienda online<\/strong> ser\u00e1 su mejor tarjeta de visita para los nuevos compradores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como te coment\u00e1bamos ayer el branding es el proceso por el cual una empresa construye su identidad. Lo \u00faltimo que te comentamos en el art\u00edculo de ayer era el tema del mercado \u00bfrecuerdas? Sigamos entonces hablando de ese mercado para tu tienda online. Piensa en la gente que quiere comprar tu producto o utilizar tus [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[290,31],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conocer el Branding II - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conocer el Branding II - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Como te coment\u00e1bamos ayer el branding es el proceso por el cual una empresa construye su identidad. Lo \u00faltimo que te comentamos en el art\u00edculo de ayer era el tema del mercado \u00bfrecuerdas? Sigamos entonces hablando de ese mercado para tu tienda online. Piensa en la gente que quiere comprar tu producto o utilizar tus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-06T09:20:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-03T10:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/\",\"name\":\"Conocer el Branding II - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#primaryimage\"},\"datePublished\":\"2011-05-06T09:20:12+00:00\",\"dateModified\":\"2014-11-03T10:30:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conocer el Branding II\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\"},\"headline\":\"Conocer el Branding II\",\"datePublished\":\"2011-05-06T09:20:12+00:00\",\"dateModified\":\"2014-11-03T10:30:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#webpage\"},\"wordCount\":464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg\",\"keywords\":[\"branding\",\"marketing\"],\"articleSection\":[\"Comercio Electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\",\"name\":\"Redaccion\",\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conocer el Branding II - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/","og_locale":"es_ES","og_type":"article","og_title":"Conocer el Branding II - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"Como te coment\u00e1bamos ayer el branding es el proceso por el cual una empresa construye su identidad. Lo \u00faltimo que te comentamos en el art\u00edculo de ayer era el tema del mercado \u00bfrecuerdas? Sigamos entonces hablando de ese mercado para tu tienda online. Piensa en la gente que quiere comprar tu producto o utilizar tus [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2011-05-06T09:20:12+00:00","article_modified_time":"2014-11-03T10:30:55+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"Redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/","name":"Conocer el Branding II - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#primaryimage"},"datePublished":"2011-05-06T09:20:12+00:00","dateModified":"2014-11-03T10:30:55+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Conocer el Branding II"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b"},"headline":"Conocer el Branding II","datePublished":"2011-05-06T09:20:12+00:00","dateModified":"2014-11-03T10:30:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#webpage"},"wordCount":464,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/branding.jpg","keywords":["branding","marketing"],"articleSection":["Comercio Electr\u00f3nico"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/conocer-el-branding-ii\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b","name":"Redaccion","url":"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/1419"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=1419"}],"version-history":[{"count":7,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/1419\/revisions"}],"predecessor-version":[{"id":7192,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/1419\/revisions\/7192"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=1419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=1419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}