{"id":1487,"date":"2011-05-17T04:38:05","date_gmt":"2011-05-17T09:38:05","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1487"},"modified":"2014-11-03T05:24:38","modified_gmt":"2014-11-03T10:24:38","slug":"1487","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/1487\/","title":{"rendered":"La tienda online y su nicho de mercado"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-1489\" title=\"nicho_de_mercado\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/nicho_de_mercado.jpg\" width=\"378\" height=\"310\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/nicho_de_mercado.jpg 378w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/05\/nicho_de_mercado-300x246.jpg 300w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/>Cuando uno quiere <strong>crear una tienda online<\/strong>, hay una frase que no debe olvidar: \u201cel cliente es el rey\u00bb. Esta frase que forma parte del denominado marketing empresarial. Hoy en d\u00eda, todas las empresas se esfuerzan por complacer a sus clientes en todo lo que puede, as\u00ed que al <strong>crear tu tienda online <\/strong>debes tener presente esa complacencia tan imprescindible. Debes tener presente que reducir precios, hacer descuentos y los regalos son estrategias que har\u00e1n que tus clientes se olviden de la competencia.<\/p>\n<p>Lo malo es que otros que piensan en <strong>crear una tienda online <\/strong>tambi\u00e9n puedes realizar las mismas acciones, por lo que la competencia puede ser extremadamente dura. En esa situaci\u00f3n \u00bfqu\u00e9 puedes hacer para conseguir <strong>crear una tienda online <\/strong>que te proporcione beneficios? Aqu\u00ed entra el juego el nicho de mercado. El nicho es el grupo de clientes al que debes dirigir los productos de tu tienda online.<\/p>\n<p>Preferiblemente, debes dirigir tu <strong>tienda online <\/strong>a un segmento del mercado que haya sido pasado por alto o ignorado por todos los dem\u00e1s competidores. \u00bfCu\u00e1l debe ser la estrategia? Al <strong>crear una tienda online<\/strong>, debes buscar la estrategia que te atraiga m\u00e1s beneficios. Piensa que tienes muchas probabilidades de convertirte en un l\u00edder en un peque\u00f1o segmento que en un gran nicho del que todos quieren formar parte.<\/p>\n<p>Por ejemplo; no es igual <strong>crear una tienda online<\/strong> pensada para el iPad que <strong>crear una tienda online <\/strong>para vender punteros especiales para ese mismo dispositivo. En la primera tienda online la competencia ser\u00e1 mayor y m\u00e1s fuerte, mientras que en la segunda puede que no existan demasiadas tiendas. Para tener \u00e9xito con tu nicho, debes invertir mucho tiempo y esfuerzo en la investigaci\u00f3n de las necesidades comunes. S\u00f3lo si se puede hacer llegar un producto que satisfaga plenamente las necesidades de ese nicho, podr\u00e1s tener el \u00e9xito que esperas.<\/p>\n<p>Investiga a tu posible competencia para que al <strong>crear una tienda online<\/strong>, esta ya aparezca \u201cconociendo\u201d como se mueve lo que hay a su alrededor. Si tienes un n\u00famero no demasiado grande de competidores, antes de decidir sobre el posicionamiento del producto y otras estrategias, hay que analizar lo que los competidores est\u00e1n ofreciendo ya a los clientes. El precio de su producto, sus servicios, sus formas de entrega, los anuncios, etc. todo debe ser evaluado correctamente. El siguiente paso es planificar la publicidad y campa\u00f1a de marketing de tu <strong>tienda online<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando uno quiere crear una tienda online, hay una frase que no debe olvidar: \u201cel cliente es el rey\u00bb. Esta frase que forma parte del denominado marketing empresarial. Hoy en d\u00eda, todas las empresas se esfuerzan por complacer a sus clientes en todo lo que puede, as\u00ed que al crear tu tienda online debes tener [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[31,229,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La tienda online y su nicho de mercado - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/1487\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tienda online y su nicho de mercado - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Cuando uno quiere crear una tienda online, hay una frase que no debe olvidar: \u201cel cliente es el rey\u00bb. Esta frase que forma parte del denominado marketing empresarial. 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