{"id":1577,"date":"2011-06-09T08:17:49","date_gmt":"2011-06-09T13:17:49","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1577"},"modified":"2014-11-03T05:41:49","modified_gmt":"2014-11-03T10:41:49","slug":"crear-el-eslogan-de-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/crear-el-eslogan-de-tu-tienda-online\/","title":{"rendered":"Crear el eslogan de tu tienda online"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignright size-full wp-image-1578\" title=\"pensar\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/06\/pensar.jpg\" width=\"354\" height=\"346\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/06\/pensar.jpg 354w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/06\/pensar-300x293.jpg 300w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/>Cuando te paras a pensar en un eslogan \u00bfqu\u00e9 te viene a la mente? Seguro que una frase o unas palabras que asocias con una marca o un logo. Por ejemplo: Just Do It (Nike). Los esloganes van \u00edntimamente unidos a una marca. Son cortos y son capaces de reforzar una marca. Si tienes pensado <strong><a href=\"http:\/\/www.urbecom.com\">poner en marcha una web<\/a><\/strong>, lo mejor es que dediques un tiempo a buscar el mejor eslogan que puedas para que tu <strong>tienda online <\/strong>sea m\u00e1s conocida.<\/p>\n<p><strong>Crear una tienda online <\/strong>con un buen eslogan no es una tarea tan f\u00e1cil como muchos piensan. Es verdad que son frases cortas pero lo dif\u00edcil es conseguir que una frase corta te recuerde tantas cosas (logotipo, productos, etc.). A continuaci\u00f3n te damos unos cuantos consejos que te servir\u00e1n para encontrar un buen eslogan para tu <strong>tienda online<\/strong>:<\/p>\n<p><strong>&#8211; Memorizable<\/strong><br \/>\nAseg\u00farate de que se puede memorizar f\u00e1cilmente. Un eslogan es bueno cuando se dice por primera vez y es f\u00e1cilmente recordado por la gente. Recuerda el eslogan de L\u00b4Oreal: \u201cPor que t\u00fa lo vales\u201d. Es una frase corta que tanto hombre como mujeres recuerdan f\u00e1cilmente por que adem\u00e1s les implica a ellos directamente.<\/p>\n<p><strong>&#8211; Beneficios<\/strong><br \/>\nTienes que conseguir que tu eslogan recuerde los beneficios de tus productos. Debes utilizar palabras clave que den a los clientes de tu <strong>tienda online <\/strong>una raz\u00f3n para recordarlas. No es igual poner como eslogan \u201cQueso Manchego\u201d que: \u201cel mejor queso manchego del mundo\u201d.<\/p>\n<p><strong>&#8211; Diferenciar tu marca<\/strong><br \/>\nSe debe diferenciar tu marca. La competencia la <strong>crear una tienda online <\/strong>puede ser verdaderamente abrumadora por lo que debes hacer que tu eslogan se distinga del de tus competidores. Por ejemplo: el eslogan de Media Markt es \u201cyo no soy tonto\u201d y el utiliz\u00f3 Fotoprix hace un tiempo en sus folletos era \u201cyo s\u00ed soy listo\u201d. \u00bfNo crees que a los clientes les puede confundir?<\/p>\n<p><strong>&#8211; Fortalecer la marca<\/strong><br \/>\nUn buen eslogan para tu <strong>tienda online <\/strong>debe conseguir que tu tienda sea considerada como una parte muy importante del mercado online. La marca debe ser recordada por el cliente de tu <strong>tienda online <\/strong>tanto por el eslogan como por el logo. Esto har\u00e1 que tu marca se fortalezca ya que ser\u00e1 recordada por m\u00e1s cosas que por solo una URL.<\/p>\n<p><strong>&#8211; Rima y ritmo<\/strong><br \/>\nEl ritmo de la frase ayudar\u00e1 al cliente a \u201calojar\u201d en su memoria tu <strong>tienda online<\/strong>. Si no consigues que rime no te preocupes y busca las palabras clave que lo hagan diferente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando te paras a pensar en un eslogan \u00bfqu\u00e9 te viene a la mente? Seguro que una frase o unas palabras que asocias con una marca o un logo. Por ejemplo: Just Do It (Nike). Los esloganes van \u00edntimamente unidos a una marca. Son cortos y son capaces de reforzar una marca. Si tienes pensado [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[325,122,31,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crear el eslogan de tu tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/crear-el-eslogan-de-tu-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crear el eslogan de tu tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Cuando te paras a pensar en un eslogan \u00bfqu\u00e9 te viene a la mente? 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