{"id":1773,"date":"2011-09-14T05:29:47","date_gmt":"2011-09-14T10:29:47","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1773"},"modified":"2014-11-03T05:52:07","modified_gmt":"2014-11-03T10:52:07","slug":"las-novedades-de-google-analytics-5-0","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/las-novedades-de-google-analytics-5-0\/","title":{"rendered":"Las novedades de Google Analytics 5.0"},"content":{"rendered":"<p style=\"text-align: justify;\">En estos d\u00edas, <strong>Google <\/strong>nos ha presentado una nueva versi\u00f3n de su herramienta <strong>Analytics<\/strong>, que todos deber\u00edamos emplear, en mayor o menor medida, a la hora de <strong><a href=\"http:\/\/urbecom.com\" target=\"_blank\">administrar una tienda online<\/a>.<\/strong> Se trata del mejor <strong>medidor <\/strong>para determinar el <strong>tr\u00e1fico<\/strong>, el <strong>posicionamiento <\/strong>y, en definitiva, los puntos fuertes y d\u00e9biles de nuestra web, que nos ayudar\u00e1 a detectar lo que debemos mejorar.<\/p>\n<p style=\"text-align: justify;\">Una de las principales ventajas de la nueva versi\u00f3n de Analytics es que podemos <strong>personalizar nuestro escritorio<\/strong> con los datos que realmente nos interesan. Se acab\u00f3 el contar con toda una mara\u00f1a de informaci\u00f3n, sin duda \u00fatil y exhaustiva, pero a veces <img loading=\"lazy\" class=\"alignleft size-full wp-image-1774\" title=\"analytics\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/09\/analytics.jpg\" width=\"400\" height=\"505\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/09\/analytics.jpg 400w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/09\/analytics-237x300.jpg 237w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>agobiante cuando queremos localizar r\u00e1pido unos datos determinados. Y, por supuesto, tambi\u00e9n lo tendremos m\u00e1s f\u00e1cil a la hora de generar nuestros <strong>informes<\/strong>: los tendremos mucho m\u00e1s limpios y ordenados.<\/p>\n<p style=\"text-align: justify;\">Para organizar el escritorio tal como deseemos, no tenemos m\u00e1s que <strong>arrastrar con el rat\u00f3n los diferentes widgets<\/strong> y colocarlos donde queramos. En el nuevo men\u00fa lateral tambi\u00e9n tendremos ordenados una serie de indicadores: el n\u00famero de <strong>visitantes <\/strong>y su forma de comportamiento (c\u00f3mo han llegado, cu\u00e1l es su frecuencia de visita, etc.), las <strong>fuentes <\/strong>que proporcionan el tr\u00e1fico, el <strong>contenido<\/strong>, las <strong>conversiones <\/strong>y los datos relativos a la <strong>publicidad <\/strong>(que aparecer\u00e1n si tambi\u00e9n utilizamos <strong>Google Adwords<\/strong>). El apartado de conversiones quiz\u00e1s sea el m\u00e1s \u00fatil a la hora de hablar de <strong>comercio electr\u00f3nico<\/strong>,\u00a0 como es nuestro caso, ya que en \u00e9l podemos configurar una serie de <strong>metas <\/strong>y determinar de qu\u00e9 forma se est\u00e1n cumpliendo, as\u00ed como a\u00f1adir <strong>transacciones<\/strong>.<\/p>\n<p style=\"text-align: justify;\">En las <strong>gr\u00e1ficas <\/strong>tenemos ahora, adem\u00e1s, la posibilidad de <strong>a\u00f1adir notas o llamadas de atenci\u00f3n<\/strong>. Se trata de una nueva funcionalidad que nos puede venir muy bien para recordar determinadas situaciones que influyen en el comportamiento de nuestra p\u00e1gina. Por ejemplo, indudablemente no tendremos el mismo tr\u00e1fico el d\u00eda que pongamos a la venta un nuevo producto en nuestra tienda, o hayamos enviado un newsletter con ofertas. \u00a0El hecho de poder apuntar estas circunstancias especiales nos dar\u00e1 una visi\u00f3n mucho m\u00e1s clara del <strong>comportamiento <\/strong>y las fluctuaciones de la tienda.<\/p>\n<p style=\"text-align: justify;\">Aunque <strong>Google Analytics <\/strong>lleva en fase de beta testing aproximadamente desde el pasado marzo, ha sido ahora cuando se ha lanzado con todas sus funciones en la versi\u00f3n terminada. Si no eres asiduo a su uso, te recomendamos que te hagas con alguno de los muchos tutoriales que podemos encontrar en Internet y comiences, poco a poco, a familiarizarte con \u00e9l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En estos d\u00edas, Google nos ha presentado una nueva versi\u00f3n de su herramienta Analytics, que todos deber\u00edamos emplear, en mayor o menor medida, a la hora de administrar una tienda online. Se trata del mejor medidor para determinar el tr\u00e1fico, el posicionamiento y, en definitiva, los puntos fuertes y d\u00e9biles de nuestra web, que nos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[222,362,1197,344,54,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las novedades de Google Analytics 5.0 - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/las-novedades-de-google-analytics-5-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las novedades de Google Analytics 5.0 - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"En estos d\u00edas, Google nos ha presentado una nueva versi\u00f3n de su herramienta Analytics, que todos deber\u00edamos emplear, en mayor o menor medida, a la hora de administrar una tienda online. 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