{"id":1787,"date":"2011-09-20T06:55:06","date_gmt":"2011-09-20T11:55:06","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1787"},"modified":"2014-11-03T05:50:09","modified_gmt":"2014-11-03T10:50:09","slug":"la-geolocalizacion-%c2%bfcomo-utilizarla","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/la-geolocalizacion-%c2%bfcomo-utilizarla\/","title":{"rendered":"La geolocalizaci\u00f3n, \u00bfc\u00f3mo utilizarla?"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1788\" title=\"geolocalizaci\u00f3n\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/09\/geolocalizaci\u00f3n.jpg\" width=\"400\" height=\"300\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/09\/geolocalizaci\u00f3n.jpg 400w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/09\/geolocalizaci\u00f3n-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: justify;\">Cualquier usuario de un <strong>Smartphone<\/strong>, especialmente si es un <strong>iPhone <\/strong>o un modelo con <strong>Android<\/strong>, se encuentra hoy en d\u00eda con que la <strong>geolocalizaci\u00f3n <\/strong>se ha convertido en parte integrante de su vida, o al menos de su uso del tel\u00e9fono. El t\u00e9rmino hace referencia a las posibilidades que nos brindan numerosos programas de s<strong>ituarnos en nuestro contexto geogr\u00e1fico a trav\u00e9s del GPS<\/strong>, ya sea para guiarnos a trav\u00e9s de mapas o para proveernos de una agenda del lugar. Se trata de una utilidad que podemos estudiar y tener en cuenta a la hora de <a href=\"http:\/\/urbecom.com\" target=\"_blank\"><strong>crear una tienda online<\/strong><\/a>, ya que nos permitir\u00e1 una mayor cercan\u00eda con el cliente.<\/p>\n<p style=\"text-align: justify;\">Aunque nuestra tienda se dedique con exclusividad al<strong> comercio online,<\/strong> no deber\u00edamos tener demasiado problema para adaptarla al terreno de la geolocalizaci\u00f3n; tan s\u00f3lo hemos de conocer sus principios b\u00e1sicos. Lo principal, como es l\u00f3gico, es contar con las herramientas necesarias para determinar cu\u00e1l es la situaci\u00f3n del cliente que accede a nuestro comercio, y de esta forma poder ofrecerle servicios y productos adecuados a su zona (o, simplemente, utilizar \u00e9sta como reclamo). <strong>Google Ad-words<\/strong> nos ayuda en esto, y nos ofrece la opci\u00f3n de que los usuarios obtengan anuncios basados en su localizaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Si, adem\u00e1s de <strong>tienda online<\/strong>, tenemos una tienda f\u00edsica, el repertorio de posibilidades dentro de la geolocalizaci\u00f3n es mucho mayor. Podemos asociarnos a algunas de las muchas <strong>aplicaciones m\u00f3viles de realidad aumentada <\/strong>que ejercen como agendas virtuales. La m\u00e1s conocida, como sabemos, es<strong> Google Places<\/strong>, pero tambi\u00e9n se encuentran en auge otras como <strong>Yelp<\/strong>, cuyo funcionamiento es muy similar. En ellas, adem\u00e1s, podemos contar con el <em><strong>feedback <\/strong><\/em>de los usuarios, ya que permiten escribir cr\u00edticas y recomendaciones.<\/p>\n<p style=\"text-align: justify;\">C\u00f3mo no, otro de los aspectos que m\u00e1s atraen a los consumidores es la posibilidad de encontrar <strong>ofertas<\/strong>, sobre todo al acudir a zonas tur\u00edsticas; puede ser un importante valor diferencial que incline la balanza hacia un establecimiento u otro. <strong>Facebook <\/strong>se sum\u00f3 al carro hace algunos meses, permitiendo a las empresas ofrecer cupones a quienes se registraran en determinados lugares; es una campa\u00f1a que ha realizado en nuestro pa\u00eds, por ejemplo, <strong>Starbucks<\/strong>, con notable \u00e9xito. Se trata de una propuesta adecuada tanto para nuestra tienda f\u00edsica como para la online, con la que, adem\u00e1s, podemos jugar con la difusi\u00f3n a trav\u00e9s de los social media. <strong>Foursquare<\/strong>, mediante su sistema de <strong>check-in <\/strong>(recordemos que es una red social orientada exclusivamente a la geolocalizaci\u00f3n) tambi\u00e9n es otra opci\u00f3n muy v\u00e1lida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cualquier usuario de un Smartphone, especialmente si es un iPhone o un modelo con Android, se encuentra hoy en d\u00eda con que la geolocalizaci\u00f3n se ha convertido en parte integrante de su vida, o al menos de su uso del tel\u00e9fono. El t\u00e9rmino hace referencia a las posibilidades que nos brindan numerosos programas de situarnos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[368,51,326,206,367,366,369,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La geolocalizaci\u00f3n, \u00bfc\u00f3mo utilizarla? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/la-geolocalizacion-\u00bfcomo-utilizarla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La geolocalizaci\u00f3n, \u00bfc\u00f3mo utilizarla? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Cualquier usuario de un Smartphone, especialmente si es un iPhone o un modelo con Android, se encuentra hoy en d\u00eda con que la geolocalizaci\u00f3n se ha convertido en parte integrante de su vida, o al menos de su uso del tel\u00e9fono. 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