{"id":1805,"date":"2011-09-26T05:23:31","date_gmt":"2011-09-26T10:23:31","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1805"},"modified":"2014-11-03T05:47:40","modified_gmt":"2014-11-03T10:47:40","slug":"1805","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/1805\/","title":{"rendered":"Mide tu eficacia en Facebook gracias a Community Health Score"},"content":{"rendered":"<p style=\"text-align: justify;\">Cualquier persona que decida <a href=\"http:\/\/urbecom.com\" target=\"_blank\"><strong>entrar en el mundo del ecommerce<\/strong><\/a> debe saber que <strong>Facebook <\/strong>pasa a convertirse, desde el mismo momento en que la p\u00e1gina est\u00e1 colgada en Internet, en una valios\u00edsima herramienta de negocio. Ya no basta con utilizarla para subir las fotos de nuestras vacaciones: debemos aprender <strong>c\u00f3mo gestionar eficazmente el perfil de nuestra empresa<\/strong>, evitando caer en los excesos, en los graves errores de principiante que pueden determinar nuestra trayectoria; y tambi\u00e9n, claro est\u00e1, conseguir que nuestra actividad sea suficientemente interesante como para merecernos un n\u00famero creciente de seguidores.<\/p>\n<p style=\"text-align: justify;\">Podemos dedicarnos a leer numerosas p\u00e1ginas de Internet, a hacer mil y un cursillos o a probar por el inevitable m\u00e9todo del \u201censayo y error\u201d\u2026 pero, en \u00faltima instancia, todos sabemos que <strong>la mejor forma de aprender es bas\u00e1ndonos en los ejemplos exitosos de otras personas<\/strong>. As\u00ed pues, no debemos tener reparo en consultar los perfiles de Facebook de otras empresas, observar su actividad e inspirarnos en ellas (que no plagiar). Podemos hacerlo de forma mucho m\u00e1s sencilla y clara con la herramienta que hoy os queremos presentar: <strong>Community Health Score<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Es una p\u00e1gina del estilo de <strong>Klout<\/strong>, otra que tambi\u00e9n os mostramos hace unos d\u00edas, aunque \u00e9sta est\u00e1 enfocada directamente a la red social de Zuckerberg. Tras acceder a su direcci\u00f3n, encontraremos un bot\u00f3n con el letrero <strong>\u201cGrade\u201d<\/strong>. Debemos pulsarlo, e introducir en el recuadro la direcci\u00f3n del perfil de Facebook que nos interese. En el momento en que lo hagamos, <strong>nos aparecer\u00e1 la evaluaci\u00f3n del mismo. <\/strong>Se nos otorga una nota similar a la de las escuelas americanas (siendo A la m\u00e1s alta, y D la inferior), as\u00ed como un porcentaje de efectividad, tal como vemos en la imagen.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1807\" title=\"healthscore\" alt=\"\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/09\/healthscore.jpg\" width=\"470\" height=\"346\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/09\/healthscore.jpg 587w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/09\/healthscore-300x220.jpg 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/p>\n<p style=\"text-align: justify;\">No obstante, la informaci\u00f3n m\u00e1s interesante es la que podemos consultar justo debajo. Veremos los siguientes aspectos:<\/p>\n<p style=\"text-align: justify;\"><strong>-N\u00famero total de \u201cMe gusta\u201d.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>-Publicaciones diarias en el perfil.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>-N\u00famero diario de comentarios y \u201cMe gusta\u201d.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>-Publicaciones diarias efectuadas por la comunidad de seguidores en el muro.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>-Respuestas y capacidad de di\u00e1logo entre los miembros de la comunidad.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>-\u201cSalud\u201d general de la p\u00e1gina en relaci\u00f3n con el total de p\u00e1ginas de Facebook.<\/strong><\/p>\n<p style=\"text-align: justify;\">Aunque es importante tener una visi\u00f3n de estos datos referentes al perfil de nuestra empresa, lo m\u00e1s interesante de <strong>Community Health Score <\/strong>es, como hemos comentado, el poder compararnos con otras. <strong>Podemos introducir otras direcciones de Facebook y obtener los mismos datos.<\/strong> As\u00ed, comprobaremos cu\u00e1les son las diferencias m\u00e1s notables con respecto a las tiendas que ya poseen una larga trayectoria y se encuentran consolidadas entre los usuarios. \u00bfPublican m\u00e1s posts diarios que nosotros? \u00bfSu comunidad es m\u00e1s activa? Un repaso diario con esta herramienta nos permitir\u00e1 observar y aprender de ellas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cualquier persona que decida entrar en el mundo del ecommerce debe saber que Facebook pasa a convertirse, desde el mismo momento en que la p\u00e1gina est\u00e1 colgada en Internet, en una valios\u00edsima herramienta de negocio. Ya no basta con utilizarla para subir las fotos de nuestras vacaciones: debemos aprender c\u00f3mo gestionar eficazmente el perfil de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[381,206,375,382,189],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mide tu eficacia en Facebook gracias a Community Health Score - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/1805\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mide tu eficacia en Facebook gracias a Community Health Score - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Cualquier persona que decida entrar en el mundo del ecommerce debe saber que Facebook pasa a convertirse, desde el mismo momento en que la p\u00e1gina est\u00e1 colgada en Internet, en una valios\u00edsima herramienta de negocio. 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