{"id":1907,"date":"2011-11-01T06:58:24","date_gmt":"2011-11-01T11:58:24","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1907"},"modified":"2011-11-01T06:58:24","modified_gmt":"2011-11-01T11:58:24","slug":"socialbro-controla-tu-comunidad-de-twitter","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/socialbro-controla-tu-comunidad-de-twitter\/","title":{"rendered":"SocialBro: controla tu comunidad de Twitter"},"content":{"rendered":"<p style=\"text-align: justify;\">La <strong>red social<\/strong> de <strong>microblogging <\/strong>por excelencia, <strong>Twitter<\/strong>, se ha convertido en un medio muy relevante para la publicidad de cualquier tipo de empresa, producto, servicio o labor profesional. Si acabamos de <a href=\"http:\/\/urbecom.com\" target=\"_blank\"><strong>crear una tienda online<\/strong><\/a>, sin duda ya nos habremos dado cuenta de ello: tener un perfil, utilizar los <strong>hashtags <\/strong>relativos a nuestro sector, participar en conversaciones y mantener actualizada la informaci\u00f3n de nuestros contenidos es fundamental para que m\u00e1s y m\u00e1s personas se acerquen a nuestra empresa, primero como curiosos, y m\u00e1s tarde, con suerte, como potenciales compradores.<\/p>\n<p style=\"text-align: justify;\">Twitter es una <strong>herramienta SEO<\/strong> mucho m\u00e1s potente de lo que cabe imaginar a simple vista. No se reduce a algo tan simple como saber condensar una idea en 140 caracteres; tiene su propia mec\u00e1nica interna y su \u201cflujo vital\u201d, que hemos de conocer y saber utilizar en nuestro provecho. Existen muchas herramientas que nos ayudan a ello, como la que hoy os presentamos: <strong>SocialBro<\/strong>.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/socialbro.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1908\" title=\"socialbro\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/socialbro.jpg\" alt=\"\" width=\"613\" height=\"421\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/socialbro.jpg 1022w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/socialbro-300x206.jpg 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Lo primero que llama la atenci\u00f3n de SocialBro es su facilidad de uso. <strong>Nos permite instalarla directamente como un add-on en nuestro navegador Google Chrome<\/strong>, con lo cual podremos abrirla como una pesta\u00f1a sin m\u00e1s complicaciones. Desde la propia p\u00e1gina podemos escribir nuestros tweets, pero lo m\u00e1s interesante es consultar <strong>las estad\u00edsticas que nos ofrece respecto a nuestra comunidad. <\/strong>Podemos ver el n\u00famero total de seguidores que tenemos, y consultar qui\u00e9nes son los m\u00e1s activos, los inactivos, los m\u00e1s importantes a nivel de influencia, o los potenciales spammers. \u00a0De esta forma tendremos claro c\u00f3mo comportarnos con respecto a ellos y a qui\u00e9nes debemos prestar m\u00e1s atenci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, SocialBro nos muestra cu\u00e1les son <strong>las mejoras horas para enviar tweets<\/strong>, seg\u00fan la actividad de nuestros seguidores, as\u00ed como<strong> los hashtags que m\u00e1s nos interesan en funci\u00f3n de nuestro perfil.<\/strong> Tenemos numerosas opciones de b\u00fasqueda de usuarios mediante <strong>filtros<\/strong>: zonas horarias, lenguaje, usuarios verificados, avatares; y, por supuesto, podemos guardar tags para utilizarlos como forma de filtrado propia.<\/p>\n<p style=\"text-align: justify;\">Si tenemos localizados a nuestros \u201ccompetidores\u201d, es decir, usuarios que se encuentren en el mismo \u00e1mbito que nuestra empresa, podemos analizar su actividad, para aprender de ellos o contrarrestarles. Por \u00faltimo, destacamos una opci\u00f3n simple pero sin duda imprescindible: la de <strong>crear una copia de seguridad <\/strong>de nuestro perfil al completo.<\/p>\n<p style=\"text-align: justify;\">Hemos comentado algunas de las funciones m\u00e1s interesantes de SocialBro, pero se trata tan s\u00f3lo de la punta del iceberg. Os animamos a que descubr\u00e1is por vosotros mismos las m\u00faltiples posibilidades que nos ofrece y aprend\u00e1is a dominarlas.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Fuente imagen: <a href=\"http:\/\/mcdn.hawksey.info\/wp-content\/uploads\/2011\/08\/image.png\" target=\"_blank\">MASHe<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La red social de microblogging por excelencia, Twitter, se ha convertido en un medio muy relevante para la publicidad de cualquier tipo de empresa, producto, servicio o labor profesional. Si acabamos de crear una tienda online, sin duda ya nos habremos dado cuenta de ello: tener un perfil, utilizar los hashtags relativos a nuestro sector, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[399],"tags":[453,189,54,452,204,454],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SocialBro: controla tu comunidad de Twitter - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/socialbro-controla-tu-comunidad-de-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SocialBro: controla tu comunidad de Twitter - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"La red social de microblogging por excelencia, Twitter, se ha convertido en un medio muy relevante para la publicidad de cualquier tipo de empresa, producto, servicio o labor profesional. Si acabamos de crear una tienda online, sin duda ya nos habremos dado cuenta de ello: tener un perfil, utilizar los hashtags relativos a nuestro sector, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/socialbro-controla-tu-comunidad-de-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-01T11:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/socialbro.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/socialbro-controla-tu-comunidad-de-twitter\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/socialbro.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/socialbro.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/socialbro-controla-tu-comunidad-de-twitter\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/socialbro-controla-tu-comunidad-de-twitter\/\",\"name\":\"SocialBro: controla tu comunidad de Twitter - 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