{"id":1935,"date":"2011-11-07T06:26:17","date_gmt":"2011-11-07T11:26:17","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=1935"},"modified":"2011-11-07T10:28:23","modified_gmt":"2011-11-07T15:28:23","slug":"novedades-en-el-algoritmo-de-google","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/novedades-en-el-algoritmo-de-google\/","title":{"rendered":"Novedades en el algoritmo de Google"},"content":{"rendered":"<p style=\"text-align: justify;\">El famoso algoritmo de <strong>Google<\/strong>, del que tanto o\u00edmos hablar en el terreno del <strong>SEO<\/strong>, no es otra cosa que el criterio que la compa\u00f1\u00eda utiliza para priorizar unas p\u00e1ginas sobre otras a la hora de situarlas como resultado de una b\u00fasqueda, e incluso para penalizarlas en caso de que detecte pr\u00e1cticas inv\u00e1lidas (spam, scam, contenido duplicado de otras webs, etc.). Es una f\u00f3rmula casi tan secreta como la de la Coca-cola: se dice que <strong>s\u00f3lo unas pocas personas de Google la conocen<\/strong>, y nadie de forma completa, para que no pueda filtrarse y ser utilizada por terceros para falsear datos.<\/p>\n<p style=\"text-align: justify;\">De todas maneras, Google nos indica cada cierto tiempo los cambios que realiza, ya que no se trata de una norma inmutable; es inevitable que var\u00ede de forma regular, para <strong>adaptarse a las modificaciones en las tendencias y a las necesidades de los <a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/google-algoritmo.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-1936\" title=\"google algoritmo\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/google-algoritmo.jpg\" alt=\"\" width=\"350\" height=\"263\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/google-algoritmo.jpg 500w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/google-algoritmo-300x225.jpg 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a>usuarios<\/strong>. La principal novedad que se nos ha presentado en los \u00faltimos d\u00edas es la relativa a la actualidad de los contenidos. Ahora, <strong>los primeros enlaces que aparecer\u00e1n en la lista ser\u00e1n los que se encuentren m\u00e1s pr\u00f3ximos en el tiempo<\/strong>. Por ejemplo, si buscamos \u201cpartido Real Madrid\u201d, lo primero que veremos ser\u00e1n los encuentros m\u00e1s recientes. Del mismo modo para situaciones futuras.<\/p>\n<p style=\"text-align: justify;\">La tecnolog\u00eda que permitir\u00e1 este filtrado se llama <strong>Caffeine<\/strong>, y en realidad lleva siendo utilizada por Google aproximadamente un a\u00f1o. Sin embargo, no ha sido hasta ahora cuando ha empezado a ofrecer resultados mucho m\u00e1s visibles, y por supuesto vitales para el SEO. Seg\u00fan los c\u00e1lculos de la propia compa\u00f1\u00eda, pueden verse afectadas por esta actualizaci\u00f3n del algoritmo <strong>hasta un 35% de las p\u00e1ginas actuales<\/strong>. Como suele ser habitual cada vez que presentan cambios de este tipo, ahora empieza una carrera contrarreloj para modificar o adaptar los contenidos.<\/p>\n<p style=\"text-align: justify;\">Si vamos a <a href=\"http:\/\/urbecom.com\" target=\"_blank\"><strong>crear tienda online<\/strong><\/a> y a asociarle alguna plataforma de gesti\u00f3n de contenidos, como puede ser un <strong>blog<\/strong>, una <strong>red social,<\/strong> etc., debemos prestar especial atenci\u00f3n a estos aspectos. Un blog, por poner el ejemplo m\u00e1s com\u00fan, debe ser un escaparate de actualidad; si buscamos y publicamos noticias de nuestro sector antiguas ofreceremos una imagen poco rigurosa. Recordad que, en el mundo 2.0, un d\u00eda de retraso ya puede convertir una informaci\u00f3n en obsoleta\u2026<\/p>\n<p style=\"text-align: justify;\">En nuestro blog ya os hemos dado algunos <strong>consejos <\/strong>m\u00e1s sobre<a href=\"http:\/\/www.urbecom.com\/blog\/consejos-para-\u2026nuestra-tienda\/\" target=\"_blank\"><strong> c\u00f3mo redactar adecuadamente un blog<\/strong><\/a>. Hace uso de ellos, adem\u00e1s de lo que hemos comentado hoy, y no tendr\u00e9is nada que temer ante las cambiantes mareas de Google.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Fuente imagen: <a href=\"http:\/\/auxilioblog.blogspot.com\/2011\/03\/reciente-cambio-del-algoritmo-de-google.html\" target=\"_blank\">Auxilio blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El famoso algoritmo de Google, del que tanto o\u00edmos hablar en el terreno del SEO, no es otra cosa que el criterio que la compa\u00f1\u00eda utiliza para priorizar unas p\u00e1ginas sobre otras a la hora de situarlas como resultado de una b\u00fasqueda, e incluso para penalizarlas en caso de que detecte pr\u00e1cticas inv\u00e1lidas (spam, scam, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,399],"tags":[468,292,467,469,471,222,418,470,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - 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