{"id":2117,"date":"2011-11-29T07:52:52","date_gmt":"2011-11-29T12:52:52","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=2117"},"modified":"2011-11-29T12:45:24","modified_gmt":"2011-11-29T17:45:24","slug":"en-espana-hay-mas-de-4-millones-de-compradores-de-moda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/en-espana-hay-mas-de-4-millones-de-compradores-de-moda-online\/","title":{"rendered":"En Espa\u00f1a hay m\u00e1s de 4 millones de compradores de moda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Los <strong>espa\u00f1oles cada vez compran m\u00e1s por Internet<\/strong>, y es que seg\u00fan el <strong>estudio realizado por The Cocktail Analysis<\/strong>, agencia de investigaci\u00f3n y consultor\u00eda estrat\u00e9gica que est\u00e1 especializada en nuevas tecnolog\u00edas, tendencias de consumo y comunicaci\u00f3n, hasta <strong>4,2 millones de espa\u00f1oles usaron la Red para comprar<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Especialmente llamativo es el dato que hace referencia al <strong>comercio online de moda<\/strong>, y es que en el <strong>\u00faltimo a\u00f1o<\/strong> ha tenido una<strong> facturaci\u00f3n de 1.200 millones de euros<\/strong>, lo que supone un 5,6% del total del mercado de moda.<\/p>\n<p style=\"text-align: justify;\">El estudio fracciona los datos relativos al comercio online de moda de la siguiente manera: <strong>57% de las compras online<\/strong> fue de <strong>ropa joven y adulto<\/strong>; el <strong>17% de calzado<\/strong>; el <strong>15% de ropa infantil<\/strong>; el <strong>8% a complementos<\/strong>; y el <strong>3% a ropa interior<\/strong>.<\/p>\n<p style=\"text-align: justify;\">En el \u00faltimo a\u00f1o y medio, seg\u00fan el estudio realizado, <strong>cuatro de cada diez consumidores se han sumado al comercio online<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Lo interesante de este estudio, al margen de que muestra que el comercio online es algo m\u00e1s que una opci\u00f3n para comprar y cada vez es m\u00e1s una realidad, es que se identifican<strong> tres perfiles de compradores online<\/strong>: el <strong>gestor<\/strong>, el <strong>pr\u00e1ctico<\/strong>, y la <strong>fashionista<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/Comprar-moda-online1.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-2124\" title=\"Comprar moda online\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2011\/11\/Comprar-moda-online1.jpg\" alt=\"\" width=\"465\" height=\"340\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">El perfil del <strong>comprador online gestor<\/strong>, representa un <strong>23%<\/strong>. Entre sus rasgos m\u00e1s caracter\u00edsticos est\u00e1n que evita el ir de tiendas f\u00edsicamente; aprecia y valora la comodidad de comprar por internet; de los tres perfiles es el que menos inter\u00e9s muestra por la moda; y es el que compra menos moda y gasta menos en tiendas virtuales. <strong>110 euros <\/strong>es la cantidad que <strong>al a\u00f1o invierte en compra online de moda<\/strong>.<\/p>\n<p style=\"text-align: justify;\">El <strong>14%<\/strong> representa el perfil del <strong>comprador pr\u00e1ctico<\/strong>. Su caracter\u00edstica principal es que valora la rapidez, comodidad y una gran oferta de productos; siendo de los tres perfiles es el que m\u00e1s compra en tiendas online espa\u00f1ola. Hasta <strong>162 euros<\/strong> gasta <strong>al a\u00f1o en comprar moda<\/strong> a trav\u00e9s de Internet.<\/p>\n<p style=\"text-align: justify;\">El <strong>6%<\/strong> de consumidores online de moda, pertenece al perfil <strong>fashionista<\/strong>. Su caracter\u00edstica fundamental es que acude a Internet para comprar productos de gran exclusividad; de los tres perfiles es el que m\u00e1s inter\u00e9s muestra por la moda, y el que m\u00e1s uso hace del m\u00f3vil para acceder a ella. Es el que m\u00e1s compra y gasta en moda, y es que invierte hasta<strong> 229 euros al a\u00f1o<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Los <strong>datos <\/strong>que esta agencia ha ofrecido son, o deben ser, una especial <strong>motivaci\u00f3n<\/strong> para los que quieren <a href=\"http:\/\/www.urbecom.com\/\"><strong>crear tienda online<\/strong><\/a>, y es que es el comercio electr\u00f3nico cada vez ofrece m\u00e1s posibilidades. Con la <strong>Navidad<\/strong>, a menos de un mes, ahora puede ser un <strong>buen momento<\/strong> para<a href=\"http:\/\/www.urbecom.com\/\"> <strong>crear tienda online<\/strong> <\/a>y empezar a explotar los nichos virtuales de mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los espa\u00f1oles cada vez compran m\u00e1s por Internet, y es que seg\u00fan el estudio realizado por The Cocktail Analysis, agencia de investigaci\u00f3n y consultor\u00eda estrat\u00e9gica que est\u00e1 especializada en nuevas tecnolog\u00edas, tendencias de consumo y comunicaci\u00f3n, hasta 4,2 millones de espa\u00f1oles usaron la Red para comprar. Especialmente llamativo es el dato que hace referencia al [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,12],"tags":[9,1199,14,160,237,35,3],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En Espa\u00f1a hay m\u00e1s de 4 millones de compradores de moda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/en-espana-hay-mas-de-4-millones-de-compradores-de-moda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En Espa\u00f1a hay m\u00e1s de 4 millones de compradores de moda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Los espa\u00f1oles cada vez compran m\u00e1s por Internet, y es que seg\u00fan el estudio realizado por The Cocktail Analysis, agencia de investigaci\u00f3n y consultor\u00eda estrat\u00e9gica que est\u00e1 especializada en nuevas tecnolog\u00edas, tendencias de consumo y comunicaci\u00f3n, hasta 4,2 millones de espa\u00f1oles usaron la Red para comprar. 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