{"id":233,"date":"2009-05-03T16:12:21","date_gmt":"2009-05-03T21:12:21","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=233"},"modified":"2009-05-03T16:12:21","modified_gmt":"2009-05-03T21:12:21","slug":"links-los-billetes-para-navegar-por-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/links-los-billetes-para-navegar-por-nuestra-tienda-online\/","title":{"rendered":"Links, los billetes para navegar por nuestra tienda online"},"content":{"rendered":"<p>Cualquiera que navegue habitualmente por Internet sabe de la importancia de los links, esos elementos que nos permiten navegar r\u00e1pidamente de una p\u00e1gina web a otra a trav\u00e9s de un sencillo \u2018clic&#8217; de rat\u00f3n, sin molestia alguna para el usuario.<\/p>\n<p>Sin duda alguna, los links son la parte m\u00e1s importante del hipertexto de nuestro portal, por lo que debemos esforzarnos por conseguir que nuestra tienda virtual online tenga tantos links como sean necesarios, pues les ahorrar\u00e1n mucho tiempo a nuestros clientes y a nosotros nos facilitar\u00e1n nuestro objetivo principal, que no es otro que vender por Internet.<\/p>\n<h3>Tipos de links<\/h3>\n<p>Existen tres tipos principales de links que a continuaci\u00f3n enumeramos:<\/p>\n<ul>\n<li><strong>Links de navegaci\u00f3n estructural: <\/strong>Son links que esquematizan la estructura del espacio informativo y permiten a los usuarios ir a otras partes del ciberespacio. Ejemplos t\u00edpicos ser\u00edan los botones y links de una homepage que enlazan con una serie de p\u00e1ginas subordinadas de nuestro portal.<\/li>\n<li><strong>Links asociativos dentro del contenido de la p\u00e1gina:<\/strong> Estos links suelen ser palabras subrayadas que enlazan con m\u00e1s informaci\u00f3n sobre el texto en uso.<\/li>\n<li><strong>Listas de referencias adicionales:<\/strong> Estos links, habitualmente bautizados como \u2018Ver tambi\u00e9n&#8217;, ayudan a los usuarios a encontrar lo que buscan si en la p\u00e1gina actual no hay informaci\u00f3n suficiente sobre un servicio o producto.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-235\" title=\"links\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/05\/links-300x261.jpg\" alt=\"links\" width=\"300\" height=\"261\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/05\/links-300x261.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/05\/links.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h3>S\u00f3lo los estrictamente necesarios<\/h3>\n<p>Pese a su importancia, no conviene abusar de los links, ya que pueden crear un efecto ca\u00f3tico en nuestra p\u00e1gina.<\/p>\n<p>En este sentido, deber\u00e1n evitarse los t\u00edpicos links del estilo <em>\u00abPinche aqu\u00ed\u00bb<\/em>, ya que hay un importante n\u00famero de internautas que utilizan otras alternativas distintas al rat\u00f3n del ordenador <em>-como pantallas digitales-<\/em> y, adem\u00e1s, no atraen la atenci\u00f3n del usuario.<\/p>\n<p>Asimismo, en los enlaces deber\u00e1n utilizarse palabras que sean informativas y expl\u00edcitas. Deber\u00e1n ser t\u00e9rminos que ofrezcan al usuario de un corto sumario de la informaci\u00f3n adicional que est\u00e1 disponible (el ideal es que los links consten de entre dos y cuatro palabras).<\/p>\n<h3>No hay que escatimar a la hora de ofrecer informaci\u00f3n<\/h3>\n<p>La p\u00e1gina de inicio de nuestra tienda virtual online deber\u00e1 incluir suficiente informaci\u00f3n como para permitir que los usuarios decidan el siguiente enlace que quieren visitar.<\/p>\n<p>Asimismo, los links que parezcan demasiado similares deber\u00e1n ser diferenciados con texto adicional, para que los usuarios puedan determinar cu\u00e1l de ellos contiene la informaci\u00f3n que est\u00e1n buscando.<\/p>\n<p>No hay que descartar la posibilidad de ofrecer enlaces a otras webs donde se pueda encontrar informaci\u00f3n adicional al tema requerido o informaci\u00f3n desde otros puntos de vista.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cualquiera que navegue habitualmente por Internet sabe de la importancia de los links, esos elementos que nos permiten navegar r\u00e1pidamente de una p\u00e1gina web a otra a trav\u00e9s de un sencillo \u2018clic&#8217; de rat\u00f3n, sin molestia alguna para el usuario. Sin duda alguna, los links son la parte m\u00e1s importante del hipertexto de nuestro portal, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,66],"tags":[1196,27,72],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Links, los billetes para navegar por nuestra tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/links-los-billetes-para-navegar-por-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Links, los billetes para navegar por nuestra tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Cualquiera que navegue habitualmente por Internet sabe de la importancia de los links, esos elementos que nos permiten navegar r\u00e1pidamente de una p\u00e1gina web a otra a trav\u00e9s de un sencillo \u2018clic&#8217; de rat\u00f3n, sin molestia alguna para el usuario. 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