{"id":301,"date":"2009-06-30T01:28:04","date_gmt":"2009-06-30T06:28:04","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=301"},"modified":"2016-10-26T05:08:58","modified_gmt":"2016-10-26T10:08:58","slug":"%c2%bfcual-es-el-producto-ideal","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/%c2%bfcual-es-el-producto-ideal\/","title":{"rendered":"\u00bfCu\u00e1l es el producto ideal en una tienda virtual?"},"content":{"rendered":"<p style=\"text-align: left;\">Supongamos que estamos <strong>sentando los cimientos de nuestra tienda virtual online<\/strong> y a\u00fan no sabemos qu\u00e9 producto queremos vender por Internet. Tenemos las manos libres para empezar nuestra actividad en cualquier campo, pero <strong>\u00bfqu\u00e9 productos o servicios son los m\u00e1s adecuados para comerciar en la Red?<\/strong><\/p>\n<p style=\"text-align: left;\">Queda clara que la respuesta a esta pregunta nos es desconocida. Sin embargo, s\u00ed hay algunos condicionantes que, por sentido com\u00fan, parece oportuno mencionar.<\/p>\n<h3 style=\"text-align: left;\">Log\u00edstica pura<\/h3>\n<p style=\"text-align: left;\">Teniendo en cuenta que nuestro potencial comprador es remoto y debemos enviar el producto a su domicilio, <strong>el <a href=\"https:\/\/www.urbecom.com\/blog\/escoger-una-empresa-de-transporte-para-nuestra-tienda-online\/\">transporte<\/a> y el embalaje son dos condicionamientos importantes<\/strong>.<\/p>\n<p style=\"text-align: left;\">A m\u00e1s peso y volumen de los productos, m\u00e1s se encarecer\u00e1 su env\u00edo al hogar de nuestro cliente. Por todo ello, podemos concluir que el producto ideal para vender por Internet debe ser peque\u00f1o y liviano.<\/p>\n<p style=\"text-align: left;\">Asimismo, los sistemas de env\u00edo con los que podemos contar en la actualidad suponen horas o d\u00edas de transporte, no siempre en las mejores condiciones ambientales ni de almacenaje. Por ello, <strong>deber\u00edamos desistir de trabajar con art\u00edculos perecederos o fr\u00e1giles<\/strong>.<\/p>\n<h3 style=\"text-align: left;\">Ofrezcamos calidad<\/h3>\n<p style=\"text-align: left;\">Por otra parte, el producto deber\u00eda tener <strong>un alto valor a\u00f1adido<\/strong>, un aspecto que nos permitir\u00eda minimizar los costes de env\u00edo y alcanzar un porcentaje razonable de beneficios. As\u00ed pues, nuestro objeto de negocio debe tener <a href=\"https:\/\/www.urbecom.com\/blog\/micronichos-como-una-forma-rentable-de-vender-por-internet\/\">margen y ser rentable<\/a>.<\/p>\n<p style=\"text-align: left;\">No obstante, el producto o productos en los que centremos la actividad de nuestra tienda Ecommerce\u00a0<strong>no deben ser demasiado caros<\/strong>. Un precio alto frenar\u00eda a muchos posibles compradores, ya que nos obligar\u00eda a asegurar los env\u00edos y a asumir un considerable riesgo de p\u00e9rdidas por extrav\u00edo. <strong>Hay que ofertar un producto asequible<\/strong>.<\/p>\n<h3 style=\"text-align: left;\">Exclusividad, la clave<\/h3>\n<p style=\"text-align: left;\">El producto ideal para comerciar en la Red <strong>deber\u00eda ser exclusivo<\/strong>. Si ofertamos productos que se puedan adquirir con facilidad en los comercios tradicionales, nuestro precio seguramente no ser\u00e1 competitivo y, aunque lo fuera, al consumidor le parecer\u00eda mucho m\u00e1s f\u00e1cil, r\u00e1pido y seguro adquirirlo en su tienda habitual. As\u00ed pues, ha de ser tambi\u00e9n distintivo y \u00fanico.<\/p>\n<p style=\"text-align: left;\">No obstante, estamos analizando el comercio online, un mundo que camina a pasos agigantados, por lo que en los pr\u00f3ximos a\u00f1os -o quiz\u00e1s meses-, la evoluci\u00f3n del comercio electr\u00f3nico permitir\u00e1 la eliminaci\u00f3n de muchos de estos condicionantes. La Red es un ente vivo, y como tal se debe estudiar sus situaci\u00f3n en el momento en el que se deba tomar una decisi\u00f3n <strong>que afecte a nuestra tienda virtual online<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supongamos que estamos sentando los cimientos de nuestra tienda virtual online y a\u00fan no sabemos qu\u00e9 producto queremos vender por Internet. Tenemos las manos libres para empezar nuestra actividad en cualquier campo, pero \u00bfqu\u00e9 productos o servicios son los m\u00e1s adecuados para comerciar en la Red? Queda clara que la respuesta a esta pregunta nos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[14,37,97,27,7],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1l es el producto ideal en una tienda virtual? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"description\" content=\"Condicionantes para ofrecer productos ideales en tu tienda online. 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