{"id":321,"date":"2009-07-01T02:01:10","date_gmt":"2009-07-01T07:01:10","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=321"},"modified":"2009-07-01T02:01:54","modified_gmt":"2009-07-01T07:01:54","slug":"las-seis-claves-del-marketing-por-internet","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/las-seis-claves-del-marketing-por-internet\/","title":{"rendered":"Las seis claves del marketing por Internet"},"content":{"rendered":"<p>Existen seis pautas esenciales a la hora de analizar el marketing por Internet que conviene conocer a fondo para poder desarrollar una estrategia eficaz desde nuestra tienda virtual online:<\/p>\n<h3>1-\tPersonas:<\/h3>\n<p>El aspecto fundamental para hacer negocios es la Red se basa en tener un perfecto conocimiento de nuestros clientes. Una forma de lograrlo es analizando los archivos de clientes, comprobando de d\u00f3nde vienen los \u2018hits&#8217; y atrayendo a los usuarios a nuestra tienda online. No obstante, resulta esencial diferenciar el p\u00fablico al que nos dirigimos y, seg\u00fan el caso, presentar diferentes estilos para acercarnos a \u00e9l.<\/p>\n<h3>2-\tProducto:<\/h3>\n<p>Es b\u00e1sico utilizar la informaci\u00f3n de la que dispongamos para crear nuestras formas de marketing, diferenciar los productos y orientar a nuestros clientes. Para dar a conocer nuestros productos o servicios podemos aprovecharnos de los medios f\u00edsicos existentes, pero no debemos olvidar la importancia de nuestro sitio web, que nos permitir\u00e1 complementar la informaci\u00f3n escueta que se ofrece a trav\u00e9s de la radio o la televisi\u00f3n.<\/p>\n<h3>3-\tPrecio:<\/h3>\n<p>Una tienda virtual online puede decidir sacar a la venta un nuevo producto y utilizar para promocionarlo un par de grupos de discusi\u00f3n, alcanzando una audiencia potencial alt\u00edsima. Asimismo, se pueden enviar mensajes publicitarios en forma de correo electr\u00f3nico a un coste de cero euros. En ambos casos, los costes del marketing se reducir\u00e1n al tiempo dedicado a elaborar los documentos.<\/p>\n<h3>4-\tPromoci\u00f3n:<\/h3>\n<p>En el \u00e1mbito del comercio electr\u00f3nico, existen tres l\u00edneas de actuaci\u00f3n fundamentales:<\/p>\n<ul>\n<li> <strong>Mediante distribuci\u00f3n gratuita:<\/strong> Este concepto se resume en la m\u00e1xima de que los sacrificios de hoy, se convertir\u00e1n ma\u00f1ana en beneficios.<\/li>\n<li> <strong>Dise\u00f1o: <\/strong>Los sitios web deben dise\u00f1arse con cuidado para intentar llegar a m\u00e1s clientes potenciales de los que alcanzar\u00edan con otros medios o para contactar con menos gente pero facilitarle m\u00e1s informaci\u00f3n que con cualquier otro medio.<\/li>\n<\/ul>\n<p>\u2018Banners&#8217;: Consiste en peque\u00f1os anuncios de forma rectangular que se encuentran en los buscadores, peri\u00f3dicos y revistas virtuales e incluso en sitios web de otras compa\u00f1\u00edas.<\/p>\n<h3>5-\tDistribuci\u00f3n:<\/h3>\n<p>Es una de las grandes ventajas del marketing electr\u00f3nico, ya que la Red permite el contacto directo con los clientes y, en casos como la venta de software, incluso la eliminaci\u00f3n de cualquier intermediario.<\/p>\n<h3>6-\tPresencia global:<\/h3>\n<p>En el mundo f\u00edsico es muy sencillo apreciar la presencia. En el virtual, esto es algo m\u00e1s complejo. El estilo de nuestra tienda virtual puede proyectar en cierta forma la imagen de nuestra compa\u00f1\u00eda, por lo que debemos intentar que nuestra presencia est\u00e9 unida a dos conceptos fundamentales: el liderazgo y la preservaci\u00f3n de nuestra imagen de marca.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-323\" title=\"6-claves-del-marketing-internet\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/6-claves-del-marketing-internet-300x227.jpg\" alt=\"6-claves-del-marketing-internet\" width=\"300\" height=\"227\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/6-claves-del-marketing-internet-300x227.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/6-claves-del-marketing-internet.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Teniendo en cuenta todas estas pautas, nuestra estrategia publicitaria har\u00e1 que nuestra tienda online pueda codearse de igual a igual con sus competidoras e incluso partir con una clara ventaja sobre ellas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existen seis pautas esenciales a la hora de analizar el marketing por Internet que conviene conocer a fondo para poder desarrollar una estrategia eficaz desde nuestra tienda virtual online: 1- Personas: El aspecto fundamental para hacer negocios es la Red se basa en tener un perfecto conocimiento de nuestros clientes. Una forma de lograrlo es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[101,14,37,84,38],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las seis claves del marketing por Internet - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/las-seis-claves-del-marketing-por-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las seis claves del marketing por Internet - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Existen seis pautas esenciales a la hora de analizar el marketing por Internet que conviene conocer a fondo para poder desarrollar una estrategia eficaz desde nuestra tienda virtual online: 1- Personas: El aspecto fundamental para hacer negocios es la Red se basa en tener un perfecto conocimiento de nuestros clientes. 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