{"id":389,"date":"2009-07-29T11:38:41","date_gmt":"2009-07-29T16:38:41","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=389"},"modified":"2009-07-29T11:38:41","modified_gmt":"2009-07-29T16:38:41","slug":"del-folleto-electronico-al-catalogo-virtual","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/del-folleto-electronico-al-catalogo-virtual\/","title":{"rendered":"Del folleto electr\u00f3nico al cat\u00e1logo virtual"},"content":{"rendered":"<p>Como administradores de una tienda virtual online, conviene tener en cuenta que habitualmente el contenido de los sitios web dedicados a la venta minorista se puede clasificar en dos grupos:<\/p>\n<ul>\n<li>Folletos electr\u00f3nicos colocados en Internet para dar informaci\u00f3n sobre los productos o servicios.<\/li>\n<li>Cat\u00e1logos virtuales que ofrecen informaci\u00f3n sobre los productos o servicios permitiendo realizar pedidos a trav\u00e9s de ellos.<\/li>\n<\/ul>\n<p>Asimismo, en la Red podemos encontrarnos con tiendas online agrupadas en un solo centro comercial virtual, donde las posibilidades de b\u00fasqueda y de elecci\u00f3n por parte del cliente se ampl\u00edan notoriamente.<\/p>\n<h3>Ventajas respecto a los cat\u00e1logos f\u00edsicos<\/h3>\n<p>El grupo de tiendas virtuales online que m\u00e1s nos interesa es el formado por aquellos sitios web cuyo contenido consiste en cat\u00e1logos virtuales. En este sentido, se\u00f1alaremos a continuaci\u00f3n las ventajas de este tipo de cat\u00e1logos en comparaci\u00f3n con los f\u00edsicos:<\/p>\n<ul>\n<li>El cat\u00e1logo puede estar unido a la base de datos de inventario, de modo que el cliente podr\u00e1 saber si un producto espec\u00edfico est\u00e1 disponible o no.<\/li>\n<li>Se pueden a\u00f1adir productos al cat\u00e1logo de un modo r\u00e1pido sin tener que volverlo a enviar a la imprenta.<\/li>\n<li>Los productos agotados pueden ser r\u00e1pidamente eliminados del cat\u00e1logo.<\/li>\n<li>Los productos que se est\u00e1n vendiendo mal se pueden ofrecer con descuentos especiales de un modo r\u00e1pido y \u00e1gil.<\/li>\n<li>El cliente dispone de amplias posibilidades de b\u00fasqueda para localizar r\u00e1pidamente los productos que busca.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-390\" title=\"del-folleto-electronico-al-catalogo-virtual\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/del-folleto-electronico-al-catalogo-virtual-300x225.jpg\" alt=\"del-folleto-electronico-al-catalogo-virtual\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/del-folleto-electronico-al-catalogo-virtual-300x225.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/del-folleto-electronico-al-catalogo-virtual.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h3>Procesamiento de las transacciones<\/h3>\n<p>Una vez que el consumidor ha decidido qu\u00e9 productos desea comprar se produce el pedido electr\u00f3nico. Este pedido posee dos componentes fundamentales: por un lado, los aspectos contractuales <em>-de compromiso y de calidad-<\/em>; y, por otro, el pago.<\/p>\n<p>En cuanto al primero de los aspectos mencionados, hasta el momento todo se ha dejado en manos de la autorregulaci\u00f3n de las empresas. Sin embargo, los sistemas de pago han experimentado grandes avances, tanto en lo relativo al uso de tarjetas de cr\u00e9dito, pasando del est\u00e1ndar SSL al SET, como en la aparici\u00f3n de nuevos sistemas de pago como el dinero efectivo electr\u00f3nico o los monederos digitales.<\/p>\n<p>Otro de los aspectos necesarios para el procesamiento de las transacciones es el relacionado con la cesta de la compra. En este \u00e1mbito, el objetivo es ofrecer un medio an\u00e1logo al que se utiliza en el medio f\u00edsico. La tecnolog\u00eda necesaria para la cesta de la compra est\u00e1 muy consolidada y actualmente se puede encontrar en pr\u00e1cticamente todas las tiendas virtuales online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como administradores de una tienda virtual online, conviene tener en cuenta que habitualmente el contenido de los sitios web dedicados a la venta minorista se puede clasificar en dos grupos: Folletos electr\u00f3nicos colocados en Internet para dar informaci\u00f3n sobre los productos o servicios. Cat\u00e1logos virtuales que ofrecen informaci\u00f3n sobre los productos o servicios permitiendo realizar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[116,14,117,115,37,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Del folleto electr\u00f3nico al cat\u00e1logo virtual - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/del-folleto-electronico-al-catalogo-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del folleto electr\u00f3nico al cat\u00e1logo virtual - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Como administradores de una tienda virtual online, conviene tener en cuenta que habitualmente el contenido de los sitios web dedicados a la venta minorista se puede clasificar en dos grupos: Folletos electr\u00f3nicos colocados en Internet para dar informaci\u00f3n sobre los productos o servicios. 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