{"id":394,"date":"2009-07-29T11:53:04","date_gmt":"2009-07-29T16:53:04","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=394"},"modified":"2009-07-29T11:53:04","modified_gmt":"2009-07-29T16:53:04","slug":"internet-un-mercado-por-descubrir","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/internet-un-mercado-por-descubrir\/","title":{"rendered":"Internet, un mercado por descubrir"},"content":{"rendered":"<p>La teor\u00eda nos indica que los mercados electr\u00f3nicos trabajan de un modo m\u00e1s eficaz que los f\u00edsicos debido a que el coste de las transacciones puede ser reducido y la informaci\u00f3n de mercado se genera en tiempo real.<\/p>\n<p>Conviene no confundir la venta de productos sin m\u00e1s <em>-a trav\u00e9s de las tiendas virtuales online-<\/em> con un verdadero mercado electr\u00f3nico donde el precio se fije mediante la concurrencia de compradores y vendedores intercambiando bienes y servicios.<\/p>\n<p>La evoluci\u00f3n de la tecnolog\u00eda est\u00e1 suponiendo la aparici\u00f3n continua de mecanismos que permiten aumentar la eficiencia y la efectividad del mercado, como es el acaso de los agentes software inteligentes y los nuevos dispositivos de acceso a Internet como el tel\u00e9fono m\u00f3vil o la televisi\u00f3n digital.<\/p>\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-395\" title=\"internet-un-mercador-por-descubrir\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/internet-un-mercador-por-descubrir-300x225.jpg\" alt=\"internet-un-mercador-por-descubrir\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/internet-un-mercador-por-descubrir-300x225.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/internet-un-mercador-por-descubrir.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h3>Mayor poder del consumidor<\/h3>\n<p>Internet supone trasladar gran parte del poder que anteriormente resid\u00eda en las empresas a los consumidores. Dos ejemplos sobre este mayor poder de los compradores son las comunidades virtuales y los agentes inteligentes.<\/p>\n<p>Las comunidades virtuales de usuarios permiten a los consumidores intercambiar experiencias y realizar comentarios que pueden acabar por un hundir un negocio fruct\u00edfero. Estas comunidades se convertir\u00e1n en importantes grupos de presi\u00f3n que habr\u00e1n de ser tenidos muy en cuenta para el \u00e9xito de cualquier negocio virtual.<\/p>\n<p>Por su parte, los mercados inteligentes permiten que el consumidor env\u00ede a su agente para buscar el producto que m\u00e1s se ajuste a sus deseos. En este sentido, conviene huir de los agentes cuyo criterio de b\u00fasqueda est\u00e9 basado \u00fanicamente en el precio, ya que el proceso de compra es mucho m\u00e1s complejo.<\/p>\n<p>Seg\u00fan vaya perfeccion\u00e1ndose la tecnolog\u00eda, la posibilidad de que los consumidores dispongan de un verdadero instrumento de poder ser\u00e1 cada vez mayor. Por este motivo, los sitios web <em>-y las tiendas virtuales online-<\/em> deben prepararse no s\u00f3lo para ser vistos pos ojos humanos, sino tambi\u00e9n por los del agente inteligente. La tecnolog\u00eda XML ser\u00e1 una gran colaboradora en este sentido.<\/p>\n<h3>Personalizaci\u00f3n masiva<\/h3>\n<p>Una caracter\u00edstica del mercado electr\u00f3nico que posee una gran importancia para la venta minorista por Internet es la posibilidad de dirigirnos de una forma individualizada a una cantidad ingente de actuales o futuros clientes.<\/p>\n<p>Asimismo, la Red nos permite que cada consumidor pueda personalizarse su producto de acuerdo a sus gustos y necesidades, como es el caso de las felicitaciones navide\u00f1as o de los regalos personalizados.<\/p>\n<p>En definitiva, si queremos vender por Internet debemos estar preparados para adaptarnos a un nuevo mercado en continua evoluci\u00f3n, cuyas posibilidades reales est\u00e1n todav\u00eda por descubrirse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La teor\u00eda nos indica que los mercados electr\u00f3nicos trabajan de un modo m\u00e1s eficaz que los f\u00edsicos debido a que el coste de las transacciones puede ser reducido y la informaci\u00f3n de mercado se genera en tiempo real. Conviene no confundir la venta de productos sin m\u00e1s -a trav\u00e9s de las tiendas virtuales online- con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[14,106,118,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Internet, un mercado por descubrir - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/internet-un-mercado-por-descubrir\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet, un mercado por descubrir - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"La teor\u00eda nos indica que los mercados electr\u00f3nicos trabajan de un modo m\u00e1s eficaz que los f\u00edsicos debido a que el coste de las transacciones puede ser reducido y la informaci\u00f3n de mercado se genera en tiempo real. 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