{"id":403,"date":"2009-07-29T12:17:26","date_gmt":"2009-07-29T17:17:26","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=403"},"modified":"2009-07-29T12:17:26","modified_gmt":"2009-07-29T17:17:26","slug":"nuestro-plan-estrategico-en-seis-pasos","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/nuestro-plan-estrategico-en-seis-pasos\/","title":{"rendered":"Nuestro plan estrat\u00e9gico en seis pasos"},"content":{"rendered":"<p>A continuaci\u00f3n, presentaremos una especie de gu\u00eda que contenga las directrices b\u00e1sicas para que una tienda virtual online pueda llevar a cabo un plan estrat\u00e9gico encaminado a su correcta integraci\u00f3n en la Red.<\/p>\n<p>En todo momento durante el desarrollo del plan habr\u00e1 que prestar especial atenci\u00f3n a las oportunidades que ofrece el mercado; es decir, deberemos actuar con previsi\u00f3n de futuro.<\/p>\n<h3>1-\tEstablecer los objetivos:<\/h3>\n<ul>\n<li>Especificar las metas que perseguimos al establecer la empresa en la Red.<\/li>\n<li>\u00bfQu\u00e9 objetivos de negocio perseguimos?<\/li>\n<li>Ser conscientes de nuestras debilidades y fortalezas, problemas y oportunidades.<\/li>\n<li>Concentrarse en objetivos prioritarios como la reducci\u00f3n de costes, la modernizaci\u00f3n de la imagen de la empresa o el aumento del tr\u00e1fico de clientes.<\/li>\n<\/ul>\n<h3>2-\tAjuste entre la empresa y la situaci\u00f3n de la Red:<\/h3>\n<ul>\n<li>Insertar la estructura de nuestra tienda virtual online en el esqueleto global de Internet.<\/li>\n<li>Establecer el papel de la Red en el apartado de ventas de la empresa.<\/li>\n<li>Concretar la importancia de Internet en las campa\u00f1as de promoci\u00f3n de nuestra compa\u00f1\u00eda.<\/li>\n<li>Especificar c\u00f3mo va a ser nuestro negocio, si se va a trabajar como una empresa global integral, por productos, por segmentos, etc.<\/li>\n<\/ul>\n<h3>3-\tArquitectura de la empresa en la Red:<\/h3>\n<ul>\n<li>\u00bfQu\u00e9 elementos hay que considerar para establecer la estructura del sitio web?<\/li>\n<li>Establecer los diferentes recursos con los que contamos: econ\u00f3micos, tecnol\u00f3gicos, estructurales, etc.<\/li>\n<li>\u00bfPara qu\u00e9 se utilizar\u00e1 nuestra p\u00e1gina web?<\/li>\n<\/ul>\n<h3>4-\tDise\u00f1o de nuestra tienda virtual online:<\/h3>\n<ul>\n<li>Debe tenerse en cuenta la informaci\u00f3n recopilada en los pasos anteriores, as\u00ed como las decisiones sobre la l\u00ednea que vamos a seguir en nuestra aventura virtual.<\/li>\n<li>Establecer el contenido general de nuestro sitio web, concretando la tecnolog\u00eda que vamos a aplicar, evaluando la funcionalidad y navegaci\u00f3n, con la finalidad principal de llegar a nuestros clientes potenciales.<\/li>\n<li>Cuidar con mimo el dise\u00f1o de la p\u00e1gina, diferenciando el dise\u00f1o gr\u00e1fico de los textos, las im\u00e1genes de v\u00eddeo, los sonidos y cualquier otro elemento que aporte innovaci\u00f3n.<\/li>\n<\/ul>\n<h3>5-\tEstablecer los factores clave para el \u00e9xito:<\/h3>\n<ul>\n<li>Concretar el enfoque general de nuestro sitio web.<\/li>\n<li>Determinar el contenido de la p\u00e1gina.<\/li>\n<li>Buscar la mayor operatividad de nuestro portal, permitiendo el f\u00e1cil acceso, la seguridad, la facilidad de uso y la rapidez en la navegaci\u00f3n.<\/li>\n<li>Efectuar an\u00e1lisis y pruebas antes del lanzamiento de la p\u00e1gina, teniendo en cuenta el usuario al que nos dirigimos.<\/li>\n<\/ul>\n<h3>6-\tControles, evaluaci\u00f3n de resultados y presupuesto de inversi\u00f3n:<\/h3>\n<ul>\n<li>Debemos realizar peri\u00f3dicamente evaluaciones externas que aseguren la fiabilidad de los controles de la p\u00e1gina.<\/li>\n<li>Conviene determinar con asiduidad hasta qu\u00e9 punto se han cumplido los objetivos que hab\u00edamos establecido previamente.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-404\" title=\"nuestro-plan-estrategico-en-seis-pasos\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/nuestro-plan-estrategico-en-seis-pasos-300x225.jpg\" alt=\"nuestro-plan-estrategico-en-seis-pasos\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/nuestro-plan-estrategico-en-seis-pasos-300x225.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/07\/nuestro-plan-estrategico-en-seis-pasos.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>El seguimiento de estos pasos facilitar\u00e1 la incorporaci\u00f3n de nuestra tienda virtual en la Red, en la que partiremos con mayores probabilidades de \u00e9xito que nuestros competidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A continuaci\u00f3n, presentaremos una especie de gu\u00eda que contenga las directrices b\u00e1sicas para que una tienda virtual online pueda llevar a cabo un plan estrat\u00e9gico encaminado a su correcta integraci\u00f3n en la Red. En todo momento durante el desarrollo del plan habr\u00e1 que prestar especial atenci\u00f3n a las oportunidades que ofrece el mercado; es decir, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[61,14,23,37,11,123,84,7],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuestro plan estrat\u00e9gico en seis pasos - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/nuestro-plan-estrategico-en-seis-pasos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestro plan estrat\u00e9gico en seis pasos - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"A continuaci\u00f3n, presentaremos una especie de gu\u00eda que contenga las directrices b\u00e1sicas para que una tienda virtual online pueda llevar a cabo un plan estrat\u00e9gico encaminado a su correcta integraci\u00f3n en la Red. 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