{"id":44,"date":"2009-02-11T12:32:23","date_gmt":"2009-02-11T17:32:23","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=44"},"modified":"2009-03-06T13:48:29","modified_gmt":"2009-03-06T18:48:29","slug":"los-motivos-por-los-que-los-clientes-compran-en-tiendas-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/los-motivos-por-los-que-los-clientes-compran-en-tiendas-online\/","title":{"rendered":"Los motivos por los que los clientes compran en tiendas online"},"content":{"rendered":"<p>Cuando nos planteamos crear una tienda online, debemos analizar primero <strong>qui\u00e9nes utilizan este servicio y sus motivos<\/strong>, para as\u00ed ofrecer nuestros productos adecuadamente.<\/p>\n<p>El principal motivo para comprar en comercios online es, para los clientes de los \u00faltimos a\u00f1os, la <strong>comodidad<\/strong>. De cerca le sigue el segundo gran motivo por el que los compradores se deciden: los <strong>precios<\/strong> suelen estar m\u00e1s ajustados, porque, como se evitan muchos intermediarios, se puede competir en mejores condiciones.<\/p>\n<p>En la lista de motivos de compra sigue el hecho de que en Internet, los compradores encuentran mayor <strong>oferta y variedad de productos<\/strong> de cualquier cosa que les pueda interesar. Si queremos comprar un regalo muy determinado o algo muy original, muchas veces no sabr\u00edamos donde buscarlo en tiendas f\u00edsicas, pero si que sabemos que busc\u00e1ndolo por Internet seguro que lo encontramos.<\/p>\n<p>Otros dos factores determinantes por los que los usuarios de Internet se deciden a la compra es la <strong>rapidez<\/strong> con la que se le suministra lo comprado y la posibilidad que brinda la red de <strong>comparar f\u00e1cilmente precios<\/strong> en diferentes comercios online, sin moverse de su asiento.<\/p>\n<p>En el siguiente gr\u00e1fico (original del Estudio Business to Comumer 2008 del <a title=\"Observatorio Nacional de las Telecomunicaciones y de la SI\" href=\"http:\/\/observatorio.red.es\/index.action\">Observatorio Nacional de las Telecomunicaciones y de la SI<\/a> &#8211; ONTSI), podemos ver la evoluci\u00f3n desde 2005 a 2007 de los motivos de compra de los usuarios de Internet:<\/p>\n<figure id=\"attachment_45\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 683px\"><img loading=\"lazy\" class=\"size-full wp-image-45\" title=\"motivos-de-comprar-en-internet\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/02\/motivos-de-comprar-en-internet.png\" alt=\"Evoluci\u00f3n de los motivos de compra online. Fuente: ONTSI\" width=\"673\" height=\"449\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/02\/motivos-de-comprar-en-internet.png 673w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2009\/02\/motivos-de-comprar-en-internet-300x200.png 300w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><figcaption class=\"caption wp-caption-text\">Evoluci\u00f3n de los motivos de compra online. Fuente: ONTSI<\/figcaption><\/figure>\n<p>Es muy importante plantearnos <strong>qu\u00e9 podemos ofrecer a nuestros clientes<\/strong> para que ellos decidan comprar en nuestra tienda online: ellos son la clave de nuestro funcionamiento y en ellos debemos pensar en todo momento, al crear la tienda, al definir nuestro stock, al determinar los precios, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando nos planteamos crear una tienda online, debemos analizar primero qui\u00e9nes utilizan este servicio y sus motivos, para as\u00ed ofrecer nuestros productos adecuadamente. El principal motivo para comprar en comercios online es, para los clientes de los \u00faltimos a\u00f1os, la comodidad. De cerca le sigue el segundo gran motivo por el que los compradores se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,1],"tags":[22,19,18,20,21],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los motivos por los que los clientes compran en tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/los-motivos-por-los-que-los-clientes-compran-en-tiendas-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los motivos por los que los clientes compran en tiendas online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Cuando nos planteamos crear una tienda online, debemos analizar primero qui\u00e9nes utilizan este servicio y sus motivos, para as\u00ed ofrecer nuestros productos adecuadamente. El principal motivo para comprar en comercios online es, para los clientes de los \u00faltimos a\u00f1os, la comodidad. 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