{"id":4576,"date":"2012-07-16T13:59:10","date_gmt":"2012-07-16T18:59:10","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=4576"},"modified":"2012-07-16T14:00:06","modified_gmt":"2012-07-16T19:00:06","slug":"tecnicas-de-remarketing","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/tecnicas-de-remarketing\/","title":{"rendered":"T\u00e9cnicas de remarketing"},"content":{"rendered":"<p>De entre los muchos t\u00e9rminos que podemos escoger sobre marketing relacionado con el comercio electr\u00f3nico, el remarketing puede ser el que llame m\u00e1s la atenci\u00f3n. En realidad se trata de una t\u00e9cnica muy antigua que puedes usar a la hora de <strong><a href=\"http:\/\/www.urbecom.com\/\">crear tienda online<\/a> <\/strong> pues con ella vas a saber qu\u00e9 hacer cuando un cliente pierde el inter\u00e9s por un producto, es decir, volver a tener ese inter\u00e9s cambiando un poco, modificando, innovando o aport\u00e1ndole m\u00e1s valor.<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-4581\" title=\"Remarketing\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/07\/Remarketing.gif\" alt=\"\" width=\"456\" height=\"280\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/07\/Remarketing.gif 456w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/07\/Remarketing-300x184.gif 300w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/>Sea como sea, el <strong>remarketing<\/strong> no se conoce demasiado bien pero hay algunas t\u00e9cnicas que si sabr\u00e1s de qu\u00e9 van y las habr\u00e1s visto aplicarlas para algunas tiendas.<\/p>\n<h3>T\u00e9cnicas de remarketing<\/h3>\n<p>T\u00e9cnicas de remarketing hay muchas pero en ocasiones se interpretan como otras t\u00e9cnicas, incluso como spam. Por ejemplo, cuando has recibido un <strong>mail de una tienda <\/strong>que antes hab\u00edas visitado. Eso no es que sea spam sino remarketing porque trata de que te intereses de nuevo por ella.<\/p>\n<p>Otro de los remarketings que puedes ver es el que hace <strong>Adwords de Google<\/strong> ya que, cuando un usuario clica en el anuncio y visita la tienda, Google hace unra recogida de esos datos (aunque no te des cuenta) y despu\u00e9s en tu correo y en los buscadores te ponen anuncios relacionados con la p\u00e1gina para intentar que vuelvas a interesarte.<\/p>\n<p>Una t\u00e9cnica que no se usa mucho es la de avisar a los clientes de que<strong> no han cerrado el carro de compra<\/strong> y que, si lo hacen, recibir\u00e1n un descuento. El problema es que se acostumbran a hacer eso despu\u00e9s y claro, perdemos dinero. Lo mejor, usarlo solo promocionalmente.<\/p>\n<p>Tambi\u00e9n puedes usar la t\u00e9cnica de modificar los cambios en el producto. Las notificaciones le salen a las personas y \u00e9stas vuelven a interesarse.<\/p>\n<p>La <strong>lista de deseos <\/strong>tambi\u00e9n entrar\u00eda dentro del remarketing porque lo que haces es ver qu\u00e9 productos son los m\u00e1s aclamados o que m\u00e1s quiere la gente. As\u00ed puedes crear campa\u00f1as para venderlos.<\/p>\n<p>Uno de los que ahora se usa menos es el de<strong> mail.<\/strong> Consiste en enviar un mail y recabar a trav\u00e9s de \u00e9l si lo han mirado y clicado para ir a la tienda, y all\u00ed qu\u00e9 vio. De esta forma se les manda un mail recordatorio con los productos que le interesaron y la tienda en s\u00ed para que no se olvida de ella. El problema es que algunos lo ven como un atentado a la libertad y son reacios a comprar.<\/p>\n<p><a href=\"http:\/\/www.wolfgangdigital.com\/wp-content\/uploads\/2012\/04\/Remarketing.gif\">Imagen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De entre los muchos t\u00e9rminos que podemos escoger sobre marketing relacionado con el comercio electr\u00f3nico, el remarketing puede ser el que llame m\u00e1s la atenci\u00f3n. En realidad se trata de una t\u00e9cnica muy antigua que puedes usar a la hora de crear tienda online pues con ella vas a saber qu\u00e9 hacer cuando un cliente [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[363,651],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e9cnicas de remarketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/tecnicas-de-remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas de remarketing - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"De entre los muchos t\u00e9rminos que podemos escoger sobre marketing relacionado con el comercio electr\u00f3nico, el remarketing puede ser el que llame m\u00e1s la atenci\u00f3n. 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