{"id":4712,"date":"2012-09-03T13:44:21","date_gmt":"2012-09-03T18:44:21","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=4712"},"modified":"2012-09-03T13:46:27","modified_gmt":"2012-09-03T18:46:27","slug":"consejos-con-las-newsletters","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/consejos-con-las-newsletters\/","title":{"rendered":"Consejos con las newsletters"},"content":{"rendered":"<p>Crear una newsletter puede servirte a tu tienda online ya que no es solo <strong><a href=\"http:\/\/www.urbecom.com\/\" target=\"_blank\">crear tienda online<\/a><\/strong> y esperar a los clientes sino tambi\u00e9n moverte creando un canal de comunicaci\u00f3n con los suscriptores de la tienda, o buscando tiendas que puedan estar interesadas en nuestros productos o servicios y enviarles tambi\u00e9n informaci\u00f3n.<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-4715\" title=\"Newsletters[1]\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/09\/Newsletters1.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/09\/Newsletters1.jpg 400w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/09\/Newsletters1-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Esto es importante hacerlo porque con ella tambi\u00e9n puedes vender. Has de tener en cuenta que puedes tener cuatro tipos de personas: suscriptores, porque les interesa lo que vendes en tu tienda y quieren seguir recibiendo noticias tuyas, lectores, que solo miran y leen pero no buscan nada en concreto, prescriptor, aquel que se suscribe antes de comprar solo para ver qu\u00e9 ofertas y si hay descuentos y dem\u00e1s; y por \u00faltimo el consumidor, que es realmente quien compra.<\/p>\n<p><strong>\u00bfC\u00f3mo actuar en una newsletter?<\/strong> Lo primero que has de saber e que no todos los suscriptores son iguales y conviene que clasifiques y env\u00edes newsletters diferentes a cada grupo de tal forma que a cada uno le ofrezcas lo que puede estar buscando, o al menos una aproximaci\u00f3n de ello. Es muy tentador enviar montones de mails a miles de personas en todo el mundo pero lo m\u00e1s efectivo es enviar poca cantidad de newsletters y enfocarte m\u00e1s en el p\u00fablico que tienes para conseguir seguidores, no solo que lean tu newsletter y ya, sino que sientan ganas de comprar.<\/p>\n<p>Las newsletter<strong> no han de ser de solo texto<\/strong>, lo bueno es que tambi\u00e9n tengan elementos visuales. Hoy d\u00eda los v\u00eddeos e im\u00e1genes son muy importantes para vender as\u00ed que aprovecha eso. Si no, pueden considerar tu mail demasiado aburrido.<\/p>\n<p>Tambi\u00e9n puede ser bueno en las newsletters que tienes que pongas<strong> elementos relacionados<\/strong>, es decir, si presentas un art\u00edculo es bueno poner que hay otros diferentes en precio, en modelos, y as\u00ed ofrecer m\u00e1s variedad en productos.<\/p>\n<p>Ten en cuenta que esto no sirve para <strong>vender antes<\/strong>. Las cosas no se pueden acelerar, hay que dejar tiempo, las personas no suelen ser tan r\u00e1pidas en decidirse y a veces tardan varios d\u00edas.Por eso si haces ofertas o promociones has de tener esto en cuenta para poder darles tiempo (un m\u00ednimo de 5 d\u00edas al menos).<\/p>\n<p>Estas newsletter no va a servirte para vender, si es una ayuda pero no quiere decir que con eso ya est\u00e9s arreglado, has de hacer m\u00e1s cosas para potenciar tu tienda online y sacar el m\u00e1ximo provecho de ella.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crear una newsletter puede servirte a tu tienda online ya que no es solo crear tienda online y esperar a los clientes sino tambi\u00e9n moverte creando un canal de comunicaci\u00f3n con los suscriptores de la tienda, o buscando tiendas que puedan estar interesadas en nuestros productos o servicios y enviarles tambi\u00e9n informaci\u00f3n. Esto es importante [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[212,289],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos con las newsletters - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/consejos-con-las-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos con las newsletters - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Crear una newsletter puede servirte a tu tienda online ya que no es solo crear tienda online y esperar a los clientes sino tambi\u00e9n moverte creando un canal de comunicaci\u00f3n con los suscriptores de la tienda, o buscando tiendas que puedan estar interesadas en nuestros productos o servicios y enviarles tambi\u00e9n informaci\u00f3n. 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