{"id":4794,"date":"2012-09-18T05:26:16","date_gmt":"2012-09-18T10:26:16","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=4794"},"modified":"2020-04-03T23:48:07","modified_gmt":"2020-04-04T04:48:07","slug":"caracteristicas-de-un-buen-logo","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/caracteristicas-de-un-buen-logo\/","title":{"rendered":"Caracter\u00edsticas de un buen logo"},"content":{"rendered":"<p>A la hora de\u00a0<strong> <a href=\"http:\/\/www.urbecom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">crear tienda online<\/a><\/strong> has de tener en cuenta algunos elementos importantes que se han de cuidar ya que afectan directamente a la imagen que la empresa, o en este caso la tienda, quiere dar para con sus clientes. Uno de los elementos m\u00e1s importantes y que al principio se suele descuidar bastante es<strong> el logo.<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-4797\" title=\"logos\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/09\/logos.png\" alt=\"\" width=\"480\" height=\"360\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/09\/logos.png 480w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/09\/logos-300x225.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>El logo de una tienda es la<strong> imagen visual por la que los clientes a recordar<\/strong>. Por ejemplo, el logo de Mac Donald todo el mundo sabe cu\u00e1l es y no hace falta decir la marca cuando visualmente lo ves por Internet o en peri\u00f3dicos, revistas, panfletos,&#8230; Aqu\u00ed ocurre lo mismo, necesitas crear tu imagen visual sobre todo si el nombre de tu empresa es demasiado largo ya que hoy d\u00eda las abreviaturas es lo que se lleva.<\/p>\n<p>Los logos <strong>no tienen por qu\u00e9 ser ostentosos<\/strong>, es decir, no tienen que ser brillantes ni demasiado recargados. Si haces un estudio analizando los logos de otras tiendas del mismo sector que la tuya te dar\u00e1s cuenta que sus logos suelen ser <strong>bastante sencillos,<\/strong> la mayor\u00eda de ellos basados en textos, no en im\u00e1genes por qu\u00e9 ahora mismo es el texto lo que est\u00e1 de moda..<\/p>\n<p>De entre los muchos textos que puedes utilizar para crear tu logo <strong>destacan los de tres dimensiones <\/strong>pues en estos momentos est\u00e1 muy bien considerado un logo en 3D. Sin embargo, has de tener<strong> en cuenta el tipo de tienda <\/strong>que t\u00fa tienes ya que, puede ocurrir, que un logo en tres dimensiones no sea lo m\u00e1s adecuado (por ejemplo una tienda que vende accesorios de fontaner\u00eda).<\/p>\n<p>Aparte del texto y del tipo de fuente que vayas a utilizar para escribirlo tambi\u00e9n debes poner especial atenci\u00f3n a los <strong>colores <\/strong>que utilizar\u00e1s en ese logo. Normalmente los colores que se utilizan se combinan con el color de tu tienda. Si la tienda es de nueva creaci\u00f3n los colores no importan tanto ya que los combinas f\u00e1cilmente con la tienda pero si la tienda tiene ya un logo anterior es posible que los colores usados en ese logo no sean adecuados para el dise\u00f1o de la nueva tienda y convenga cambiar el color o bien adecuar el dise\u00f1o de la tienda. De los muchos colores que puedes utilizar <strong>conviene mantenerse alejado de los colores demasiado llamativos o brillantes<\/strong> que, a trav\u00e9s de Internet, brillan demasiado en las pantallas y pueden molestar a la vista de aquellas personas que visitan tu tienda.<\/p>\n<p>Por \u00faltimo, otro de los factores que interviene en la creaci\u00f3n de un logo es el <strong>tama\u00f1o del mismo<\/strong>. Conviene encontrar un t\u00e9rmino medio a la hora de dise\u00f1ar el logo para que no sea ni demasiado grande ni demasiado peque\u00f1o. Existen muchos logos de distintos tama\u00f1os pero ten en cuenta que un logo es s\u00f3lo una imagen visual, no tiene por qu\u00e9 ser demasiado grande ya que eso no te augura que se recuerde m\u00e1s tu tienda.<\/p>\n<p>Pueden encontrar algunos ejemplos y empezar a dise\u00f1ar su logo con el <a href=\"https:\/\/spark.adobe.com\/es-ES\/make\/logo-maker\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>creador gratuito de logotipos<\/strong><\/a> en l\u00ednea de Adobe Spark, que cuenta con una completa paleta de colores, diversas tipograf\u00eda y gr\u00e1ficos que transmiten informaci\u00f3n esencial sobre tu marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la hora de\u00a0 crear tienda online has de tener en cuenta algunos elementos importantes que se han de cuidar ya que afectan directamente a la imagen que la empresa, o en este caso la tienda, quiere dar para con sus clientes. Uno de los elementos m\u00e1s importantes y que al principio se suele descuidar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[713,714,712],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caracter\u00edsticas de un buen logo - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/caracteristicas-de-un-buen-logo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caracter\u00edsticas de un buen logo - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"A la hora de\u00a0 crear tienda online has de tener en cuenta algunos elementos importantes que se han de cuidar ya que afectan directamente a la imagen que la empresa, o en este caso la tienda, quiere dar para con sus clientes. 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