{"id":4960,"date":"2012-11-13T10:00:12","date_gmt":"2012-11-13T15:00:12","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=4960"},"modified":"2012-11-12T16:12:41","modified_gmt":"2012-11-12T21:12:41","slug":"el-e-mail-marketing-para-difundir-la-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/","title":{"rendered":"El e-mail marketing para difundir la tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Una de las herramientas m\u00e1s extendidas hoy en d\u00eda para dar a conocer una nueva<strong> tienda online<\/strong> es el <strong>correo electr\u00f3nico.<\/strong> Enviar nuestra publicidad de esta manera no es otra cosa que la evoluci\u00f3n digital del m\u00e9todo f\u00edsico, un paso l\u00f3gico e inevitable. Sin embargo, igual que nos exasperamos cuando llegamos a casa y nos encontramos el buz\u00f3n lleno de papeles de los cuales no nos interesa ni la mitad, tambi\u00e9n podemos correr el riesgo de perdernos entre la mara\u00f1a de correos que cada d\u00eda inundan las bandejas de entrada de todo el mundo. Saturar al usuario con <strong>newsletters<\/strong> poco llamativos e insustanciales puede hacer que nuestro trabajo se vuelva invisible y caiga en saco roto; e incluso llevar a cabo pr\u00e1cticas poco recomendables puede conseguir el efecto contrario, el de proporcionar una imagen negativa.<\/p>\n<p style=\"text-align: justify;\">La t\u00e9cnica de publicidad a trav\u00e9s de correo electr\u00f3nico se conoce como <strong>e-mail marketing,<\/strong> y es una manera barata de empezar a darle visibilidad a nuestra <strong>tienda online<\/strong> en sus primeras semanas de vida. Asimismo, es recomendable continuar con esta pr\u00e1ctica creando env\u00edos regulares cuando ya hemos echado a andar. Con las llamadas <strong>newsletters<\/strong>\u00a0podemos ofrecer descuentos, ense\u00f1ar nuevos productos o servicios, o incluso facilitar noticias del sector. Aportar\u00e1 al receptor la sensaci\u00f3n de que nuestra tienda est\u00e1 viva y servir\u00e1 para llamar su atenci\u00f3n sobre lo m\u00e1s relevante. Siempre y cuando, insistimos, no traspasemos la siempre temida barrera del spam.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-4964\" title=\"email-marketing\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg\" alt=\"\" width=\"401\" height=\"299\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg 401w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1-300x223.jpg 300w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\">C\u00f3mo promover la suscripci\u00f3n<\/h3>\n<p style=\"text-align: justify;\">Son muchas las <strong>tiendas online<\/strong> que desde el mismo momento en que se efect\u00faa un registro incluyen al usuario en su bolet\u00edn de<strong> noticias por e-mail o newsletter<\/strong>. Esto no es especialmente recomendable, ya que supone un intrusismo no deseado que puede desembocar en la anulaci\u00f3n inmediata de la suscripci\u00f3n. Lo mejor es permitir que sea el propio usuario quien escoja si quiere pasar a formar parte de la base de datos. Es importante que esta opci\u00f3n tenga suficiente visibilidad en la p\u00e1gina, de manera que llame la atenci\u00f3n sin llegar a molestar.<\/p>\n<p style=\"text-align: justify;\">\u00bfCu\u00e1l es la eficacia real del e-mail marketing? Las estad\u00edsticas concluyen que <strong>es bastante eficaz a la hora de ganar visitas<\/strong> a la tienda online, aunque no siempre fructifiquen en ventas. Por g\u00e9nero, son las mujeres las que m\u00e1s suelen comprar atendiendo a la informaci\u00f3n que reciben por correo electr\u00f3nico. En cuanto al rango de edad, entre los 18 y los 36 a\u00f1os suelen encontrarse las personas m\u00e1s susceptibles a verse influidas por el e-mail marketing.<\/p>\n<p style=\"text-align: justify;\">Normalmente, el efecto del e-mail marketing no es inmediato; aunque el usuario se interese por un producto que haya visto de esta manera, se estima que se tarda unas 12 horas en finalizar la compra. La constancia es fundamental si queremos que este m\u00e9todo d\u00e9 sus frutos, que sin duda puede resultar muy ventajoso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las herramientas m\u00e1s extendidas hoy en d\u00eda para dar a conocer una nueva tienda online es el correo electr\u00f3nico. Enviar nuestra publicidad de esta manera no es otra cosa que la evoluci\u00f3n digital del m\u00e9todo f\u00edsico, un paso l\u00f3gico e inevitable. Sin embargo, igual que nos exasperamos cuando llegamos a casa y nos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[210,746,30,47,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El e-mail marketing para difundir la tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El e-mail marketing para difundir la tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Una de las herramientas m\u00e1s extendidas hoy en d\u00eda para dar a conocer una nueva tienda online es el correo electr\u00f3nico. Enviar nuestra publicidad de esta manera no es otra cosa que la evoluci\u00f3n digital del m\u00e9todo f\u00edsico, un paso l\u00f3gico e inevitable. Sin embargo, igual que nos exasperamos cuando llegamos a casa y nos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-13T15:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-11-12T21:12:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/\",\"name\":\"El e-mail marketing para difundir la tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#primaryimage\"},\"datePublished\":\"2012-11-13T15:00:12+00:00\",\"dateModified\":\"2012-11-12T21:12:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El e-mail marketing para difundir la tienda online\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\"},\"headline\":\"El e-mail marketing para difundir la tienda online\",\"datePublished\":\"2012-11-13T15:00:12+00:00\",\"dateModified\":\"2012-11-12T21:12:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#webpage\"},\"wordCount\":507,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg\",\"keywords\":[\"correo electr\u00f3nico\",\"e-mail marketing\",\"publicidad\",\"publicidad online\",\"tienda online\"],\"articleSection\":[\"Comercio Electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\",\"name\":\"Redaccion\",\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El e-mail marketing para difundir la tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/","og_locale":"es_ES","og_type":"article","og_title":"El e-mail marketing para difundir la tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"Una de las herramientas m\u00e1s extendidas hoy en d\u00eda para dar a conocer una nueva tienda online es el correo electr\u00f3nico. Enviar nuestra publicidad de esta manera no es otra cosa que la evoluci\u00f3n digital del m\u00e9todo f\u00edsico, un paso l\u00f3gico e inevitable. Sin embargo, igual que nos exasperamos cuando llegamos a casa y nos [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2012-11-13T15:00:12+00:00","article_modified_time":"2012-11-12T21:12:41+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"Redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/","name":"El e-mail marketing para difundir la tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#primaryimage"},"datePublished":"2012-11-13T15:00:12+00:00","dateModified":"2012-11-12T21:12:41+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"El e-mail marketing para difundir la tienda online"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b"},"headline":"El e-mail marketing para difundir la tienda online","datePublished":"2012-11-13T15:00:12+00:00","dateModified":"2012-11-12T21:12:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#webpage"},"wordCount":507,"commentCount":1,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/email-marketing1.jpg","keywords":["correo electr\u00f3nico","e-mail marketing","publicidad","publicidad online","tienda online"],"articleSection":["Comercio Electr\u00f3nico"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/el-e-mail-marketing-para-difundir-la-tienda-online\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b","name":"Redaccion","url":"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/4960"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=4960"}],"version-history":[{"count":4,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/4960\/revisions"}],"predecessor-version":[{"id":4966,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/4960\/revisions\/4966"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=4960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=4960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=4960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}