{"id":4967,"date":"2012-11-13T05:11:24","date_gmt":"2012-11-13T10:11:24","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=4967"},"modified":"2012-11-13T05:11:24","modified_gmt":"2012-11-13T10:11:24","slug":"pinterest-la-red-social-visual-para-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/pinterest-la-red-social-visual-para-tu-tienda-online\/","title":{"rendered":"Pinterest, la red social visual para tu tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Qu\u00e9 duda cabe de que a la hora de conseguir visitas en nuestra <strong>tienda online<\/strong> no hay nada como mostrar los productos que vendemos de la manera m\u00e1s exhaustiva posible. Pensemos en nuestra propia experiencia como compradores, o en p\u00e1ginas como <strong>Ebay<\/strong>, donde cada vendedor es un mundo. Normalmente no nos ofrece la suficiente confianza un producto cuya fotograf\u00eda no se aprecia adecuadamente, o en la que no podemos ver todos sus detalles.<\/p>\n<p style=\"text-align: justify;\">Aunque nuestra <strong>tienda online<\/strong> debe suplir este apartado con creces, nunca est\u00e1 de m\u00e1s hacer uso de las <strong>redes sociales<\/strong> para reforzar la visibilidad de nuestros productos. En concreto, aquellas que se basan fundamentalmente en las im\u00e1genes por encima del texto. Podemos citar una de las que m\u00e1s \u00e9xito est\u00e1 alcanzando en los \u00faltimos a\u00f1os, Tumblr; y m\u00e1s recientemente se ha sumado a este mundillo <strong>Pinterest<\/strong>, a la que muchos consideran rival directa de aqu\u00e9lla.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/pinterest_front_page1.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-4968\" title=\"pinterest_front_page1\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/pinterest_front_page1.jpg\" alt=\"\" width=\"576\" height=\"291\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/pinterest_front_page1.jpg 720w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/pinterest_front_page1-300x151.jpg 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Esta red social, que cuenta con apenas meses de vida, ya ha conseguido hacerse con su propio hueco en un sector tan dif\u00edcil como el de las redes sociales, que ha visto tantos intentos difuminarse en poco tiempo, y es sin duda una nueva opci\u00f3n para mantener al d\u00eda nuestra <strong>tienda online<\/strong> y compartir sus novedades con los dem\u00e1s. La gran ventaja de Pinterest es <strong>la limpieza de su interfaz<\/strong>: no tenemos la saturaci\u00f3n de est\u00edmulos y de contenidos que aparece en Facebook, por ejemplo. Podemos navegar por Pinterest de manera mucho m\u00e1s relajada gracias a su fondo blanco, de manera que nuestra atenci\u00f3n no se distraer\u00e1 de lo que verdaderamente importa: los contenidos.<\/p>\n<h3 style=\"text-align: justify;\">Nuestro propio tabl\u00f3n de im\u00e1genes virtual<\/h3>\n<p style=\"text-align: justify;\">Pinterest, como la mayor\u00eda de las redes sociales, nos permite <strong>buscar por categor\u00edas<\/strong>. Subir las im\u00e1genes de nuestros productos con los tags o etiquetas adecuados nos permitir\u00e1 obtener visibilidad para todo aquel que busque una palabra determinada. Incluso tenemos la opci\u00f3n de incluir <strong>precios<\/strong> y de filtrar utilizando este criterio. Por supuesto, es importante que se vea claramente, bien en la propia imagen, bien en el pie de foto, c\u00f3mo enlazar a nuestra<strong> tienda online<\/strong> para adquirir el producto y obtener m\u00e1s informaci\u00f3n sobre \u00e9l.<\/p>\n<p style=\"text-align: justify;\">Tener un <strong>\u00abpinboard\u00bb<\/strong> o tablero (el nombre hace referencia en ingl\u00e9s a esos tablones de corcho que todos hemos utilizado alguna vez) actualizado puede sernos de mucha utilidad como <strong>herramienta de m\u00e1rketing.<\/strong> Siempre reforzado, claro est\u00e1, con el uso de otras redes sociales potentes a las que podemos enlazar, creando as\u00ed la sinergia necesaria. Como no pod\u00eda ser de otro modo, Pinterest tambi\u00e9n cuenta con su correspondiente aplicaci\u00f3n para el m\u00f3vil, lo que nos facilitar\u00e1 subir im\u00e1genes en cualquier momento.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 duda cabe de que a la hora de conseguir visitas en nuestra tienda online no hay nada como mostrar los productos que vendemos de la manera m\u00e1s exhaustiva posible. Pensemos en nuestra propia experiencia como compradores, o en p\u00e1ginas como Ebay, donde cada vendedor es un mundo. Normalmente no nos ofrece la suficiente confianza [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[747,399],"tags":[749,750,748,189],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest, la red social visual para tu tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/pinterest-la-red-social-visual-para-tu-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest, la red social visual para tu tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e9 duda cabe de que a la hora de conseguir visitas en nuestra tienda online no hay nada como mostrar los productos que vendemos de la manera m\u00e1s exhaustiva posible. 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