{"id":4985,"date":"2012-11-19T05:14:28","date_gmt":"2012-11-19T10:14:28","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=4985"},"modified":"2012-11-19T05:14:28","modified_gmt":"2012-11-19T10:14:28","slug":"como-crear-urls-amigables","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/","title":{"rendered":"C\u00f3mo crear urls amigables"},"content":{"rendered":"<p style=\"text-align: justify;\">El nombre que le demos a nuestra <strong>tienda online<\/strong> es fundamental para el \u00e9xito de la misma. Cuanto m\u00e1s f\u00e1cil sea de recordar, como es l\u00f3gico, m\u00e1s sencillo ser\u00e1 el boca a boca que har\u00e1 que nuestros clientes la difundan, ya sea a trav\u00e9s de redes sociales, foros, comentarios, etc. Claro que en el mundo actual, teniendo en cuenta el auge del <strong>e-commerce<\/strong> y la preeminencia de Internet en todas las esferas, se hace cada vez m\u00e1s complicado encontrar nombres originales. Tenemos que hacer uso de nuestra imaginaci\u00f3n, pero sin llevarlo al extremo: no podemos perder de vista la necesidad de crear <strong>urls amigables.<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00bfQu\u00e9 conocemos como <strong>url amigable?<\/strong> Es el concepto que a\u00fana que una direcci\u00f3n pueda ser indexada por <strong>Google<\/strong> f\u00e1cilmente, y al mismo tiempo sea f\u00e1cil de recordar para el usuario. Existen normas b\u00e1sicas que parten de la l\u00f3gica, m\u00e1s que de otra clase de aspectos m\u00e1s sofisticados: por ejemplo, es recomendable utilizar entre tres y cinco palabras, no m\u00e1s, para el nombre de una <strong>tienda online<\/strong>, con guiones medios (m\u00e1s sencillos de escribir que los bajos) y sin caracteres extra\u00f1os o excesivamente localizados. Hay que tener mucho cuidado con el uso de may\u00fasculas y min\u00fasculas, y preferiblemente usar las segundas.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-4987\" title=\"Internet connection\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg 400w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Es importante que las url, tanto las que dirigen a la p\u00e1gina principal de nuestra <strong>tienda online<\/strong> como a las diferentes secciones de la misma, sean suficientemente <strong>descriptivas<\/strong>. Si vendemos componentes para ordenador, por ejemplo, no basta con que nuestra p\u00e1gina se llame \u00abventacomponentes\u00bb. El usuario debe saber de inmediato d\u00f3nde est\u00e1 entrando y qu\u00e9 va a encontrar. Lo mismo a la hora de escoger las palabras: para no caer en el efecto contrario y el \u00aboscurantismo\u00bb, tenemos que buscar t\u00e9rminos descriptivos pero no excesivamente t\u00e9cnicos.<\/p>\n<p style=\"text-align: justify;\">El <strong>posicionamiento en buscadores<\/strong> que conseguiremos haciendo uso de estrategias de este tipo ser\u00e1 mucho mayor que si empleamos lo que se conoce como <strong>\u00aburls sucias\u00bb,<\/strong> de tipo din\u00e1mico, que Google no sea capaz de rastrear como es debido. Si ya resulta muy importante en cualquier p\u00e1gina web, mucho m\u00e1s en una <strong>tienda online<\/strong>; es habitual, como sabemos, que los consumidores busquen descripciones de productos muy espec\u00edficas, y recuerden precisamente las urls en las que los encuentran con su mismo nombre. Nunca es tarde para arreglar un problema en nuestras urls (que es algo m\u00e1s com\u00fan de lo que podr\u00edamos pensar); si sospechamos que \u00e9se es el problema que impide las visitas a nuestra p\u00e1gina, podemos crear nuevas direcciones amigables y hacer un redireccionamiento hacia \u00e9stas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nombre que le demos a nuestra tienda online es fundamental para el \u00e9xito de la misma. Cuanto m\u00e1s f\u00e1cil sea de recordar, como es l\u00f3gico, m\u00e1s sencillo ser\u00e1 el boca a boca que har\u00e1 que nuestros clientes la difundan, ya sea a trav\u00e9s de redes sociales, foros, comentarios, etc. Claro que en el mundo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[399],"tags":[759,222,502,54,758],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear urls amigables - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear urls amigables - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"El nombre que le demos a nuestra tienda online es fundamental para el \u00e9xito de la misma. Cuanto m\u00e1s f\u00e1cil sea de recordar, como es l\u00f3gico, m\u00e1s sencillo ser\u00e1 el boca a boca que har\u00e1 que nuestros clientes la difundan, ya sea a trav\u00e9s de redes sociales, foros, comentarios, etc. Claro que en el mundo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-19T10:14:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/\",\"name\":\"C\u00f3mo crear urls amigables - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#primaryimage\"},\"datePublished\":\"2012-11-19T10:14:28+00:00\",\"dateModified\":\"2012-11-19T10:14:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo crear urls amigables\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\"},\"headline\":\"C\u00f3mo crear urls amigables\",\"datePublished\":\"2012-11-19T10:14:28+00:00\",\"dateModified\":\"2012-11-19T10:14:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#webpage\"},\"wordCount\":454,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg\",\"keywords\":[\"crear urls amigables\",\"Google\",\"posicionamiento\",\"seo\",\"urls amigables\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\",\"name\":\"Redaccion\",\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo crear urls amigables - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo crear urls amigables - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"El nombre que le demos a nuestra tienda online es fundamental para el \u00e9xito de la misma. Cuanto m\u00e1s f\u00e1cil sea de recordar, como es l\u00f3gico, m\u00e1s sencillo ser\u00e1 el boca a boca que har\u00e1 que nuestros clientes la difundan, ya sea a trav\u00e9s de redes sociales, foros, comentarios, etc. Claro que en el mundo [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2012-11-19T10:14:28+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"Redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/","name":"C\u00f3mo crear urls amigables - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#primaryimage"},"datePublished":"2012-11-19T10:14:28+00:00","dateModified":"2012-11-19T10:14:28+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo crear urls amigables"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b"},"headline":"C\u00f3mo crear urls amigables","datePublished":"2012-11-19T10:14:28+00:00","dateModified":"2012-11-19T10:14:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#webpage"},"wordCount":454,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/url-fr.jpg","keywords":["crear urls amigables","Google","posicionamiento","seo","urls amigables"],"articleSection":["SEO"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/como-crear-urls-amigables\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b","name":"Redaccion","url":"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/4985"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=4985"}],"version-history":[{"count":2,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/4985\/revisions"}],"predecessor-version":[{"id":4988,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/4985\/revisions\/4988"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=4985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=4985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=4985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}