{"id":4989,"date":"2012-11-20T04:31:27","date_gmt":"2012-11-20T09:31:27","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=4989"},"modified":"2012-11-20T04:31:27","modified_gmt":"2012-11-20T09:31:27","slug":"como-realizar-un-buen-keyword-research","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-realizar-un-buen-keyword-research\/","title":{"rendered":"C\u00f3mo realizar un buen keyword research"},"content":{"rendered":"<p style=\"text-align: justify;\">Utilizar las <strong>palabras clave<\/strong> o <strong>keywords<\/strong> adecuadas para nuestra <strong>tienda online<\/strong> es fundamental si queremos no s\u00f3lo que los buscadores nos indexen correctamente, sino tambi\u00e9n que los visitantes sepan capaces de identificar lo que ofrecemos de un primer vistazo. Hemos hablado hace poco de lo importante que es saber c\u00f3mo generar contenidos adecuados e interesantes, y colocar <strong>t\u00edtulos descriptivos<\/strong> en nuestros productos. Las <strong>keywords<\/strong> son sin duda el tercer gran pilar, que no es otra cosa que la esencia indispensable para conseguir la efectividad buscada.<\/p>\n<p style=\"text-align: justify;\">Es fundamental evitar caer en la masificaci\u00f3n de palabras clave, que es algo que todos nos hemos encontrado alguna vez por Internet, y demasiadas veces en<strong> tiendas online.<\/strong> Lo realmente importante es encontrar aquellas que sean relevantes para el terreno en el que nos movemos, y para esto debemos realizar, antes que nada, una labor de segmentaci\u00f3n. Fijarse en la competencia es importante, pero tampoco hemos de obsesionarnos con lo que hagan; como suele decirse, \u00abcada maestrillo tiene su librillo\u00bb, y conseguir que nuestra <strong>tienda online<\/strong> tenga su propia personalidad puede resultar muy beneficioso.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/keyword_research.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-4990\" title=\"keyword_research\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/keyword_research.jpg\" alt=\"\" width=\"447\" height=\"446\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/keyword_research.jpg 347w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/keyword_research-150x150.jpg 150w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/11\/keyword_research-300x300.jpg 300w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Las keywords que utilicemos no deben ser excesivamente comunes, puesto que con ello entraremos en competencia directa con otras much\u00edsimas p\u00e1ginas de nuestro sector, pero tampoco demasiado espec\u00edficas o \u00abrebuscadas\u00bb. Todos somos usuarios de Internet, evidentemente, as\u00ed que es importante que sepamos desligarnos mientras hacemos la labor de<strong> keyword research<\/strong> de nuestra condici\u00f3n de propietarios de una <strong>tienda online<\/strong> y pensemos como lo hacemos cuando navegamos. \u00bfC\u00f3mo buscar\u00edamos en Google un producto o servicio determinado sin un conocimiento previo? Est\u00e1 comprobado que la mayor parte de las personas introducen <strong>entre una y tres palabras<\/strong> en el buscador, por lo que los keywords que usemos deben ir orientados en esa direcci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Aunque la intuici\u00f3n y el sentido com\u00fan son aspectos determinantes para el <strong>keyword research<\/strong>, tambi\u00e9n tenemos que saber apoyarnos en las herramientas fundamentales. Tenemos, por ejemplo, <strong>Google Insights,<\/strong> con la que podremos saber cu\u00e1l es el volumen de b\u00fasquedas que genera un t\u00e9rmino determinado. Otras herramientas similares son <strong>Wordtracker<\/strong> o K<strong>eyword Discovery<\/strong>. Evidentemente, la proporcionada por Google ser\u00e1 la m\u00e1s potente, pero no est\u00e1 de m\u00e1s que sepamos combinar y emplear varias de ellas, de manera que podamos contrastar informaci\u00f3n. Y, por supuesto, el ensayo y error tambi\u00e9n es una buena opci\u00f3n, siempre en su justa medida: podemos ir probando diferentes keywords en nuestra <strong>tienda online<\/strong> e ir audit\u00e1ndolas hasta dar con las que nos proporcionen mejores resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utilizar las palabras clave o keywords adecuadas para nuestra tienda online es fundamental si queremos no s\u00f3lo que los buscadores nos indexen correctamente, sino tambi\u00e9n que los visitantes sepan capaces de identificar lo que ofrecemos de un primer vistazo. Hemos hablado hace poco de lo importante que es saber c\u00f3mo generar contenidos adecuados e interesantes, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[399],"tags":[760,404,403,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo realizar un buen keyword research - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-realizar-un-buen-keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo realizar un buen keyword research - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Utilizar las palabras clave o keywords adecuadas para nuestra tienda online es fundamental si queremos no s\u00f3lo que los buscadores nos indexen correctamente, sino tambi\u00e9n que los visitantes sepan capaces de identificar lo que ofrecemos de un primer vistazo. 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