{"id":5020,"date":"2012-12-04T06:32:33","date_gmt":"2012-12-04T11:32:33","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5020"},"modified":"2012-12-04T06:32:33","modified_gmt":"2012-12-04T11:32:33","slug":"como-hacer-un-buen-elevator-pitch-de-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-hacer-un-buen-elevator-pitch-de-nuestra-tienda-online\/","title":{"rendered":"C\u00f3mo hacer un buen elevator pitch de nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Cuando creamos nuestra <strong>tienda online,<\/strong> no s\u00f3lo tenemos que fijarnos en su concepci\u00f3n como p\u00e1gina web o en la estrategia de <strong>m\u00e1rketing online<\/strong> que vamos a seguir. Se trata de bases fundamentales, \u00a0claro est\u00e1, pero en el fondo tambi\u00e9n es necesario pensar en el punto final: la rentabilidad. Si queremos que nuestro negocio tambi\u00e9n funcione y crezca en este sentido, no est\u00e1 de m\u00e1s pensar en el apoyo externo, es decir, en la b\u00fasqueda de inversores que quieran aportar capital de un modo u otro. En algunos casos, si nuestra<strong> tienda online<\/strong> es un apoyo de nuestro negocio f\u00edsico, no ser\u00e1 especialmente necesario pensar en esto; pero si somos emprendedores y ponemos en marcha una <strong>startup<\/strong> de \u00e1mbito exclusivamente online, se trata de un aspecto muy a tener en cuenta.<\/p>\n<p style=\"text-align: justify;\">El concepto<strong> \u00abpitch\u00bb,<\/strong> que se ha adaptado del ingl\u00e9s a otros muchos idiomas en el mundillo del <strong>m\u00e1rketing<\/strong>, hace referencia a esos aspectos que definen un negocio y lo convierten en llamativo para los inversores. Dentro de \u00e9ste terreno nos encontramos tambi\u00e9n con el <strong>elevator pitch<\/strong>: la presentaci\u00f3n de esas caracter\u00edsticas de cara a conseguir resultados reales. Normalmente, se llama as\u00ed a esas sesiones que duran apenas unos minutos y en las que el due\u00f1o de la idea debe presentarla y atraer a su audiencia.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/12\/pitch.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5021\" title=\"pitch\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/12\/pitch.jpg\" alt=\"\" width=\"480\" height=\"319\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/12\/pitch.jpg 480w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2012\/12\/pitch-300x199.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Si queremos publicitar de esta manera nuestra<strong> tienda online<\/strong> y acudimos a eventos en los que se nos pida un<strong> elevator pitch,<\/strong> tenemos que activar nuestro interruptor comercial. Las reglas que rigen un elevator pitch no son m\u00e1s que las mismas que la publicidad tradicional. Es importante que, en pocas palabras, seamos capaces de explicar qui\u00e9nes somos nosotros, en qu\u00e9 consiste nuestro negocio y por qu\u00e9 necesitar\u00edamos financiaci\u00f3n. Ser claro, directo y conciso son las tres claves que tendremos que tener en mente. Nada de irse por las ramas o de alabar en exceso las bondades de nuestro proyecto entrando en detalles; por regla general, como hemos comentado, un elevator pitch puede durar escasos cinco minutos, por lo que hemos de aprovechar el tiempo al m\u00e1ximo.<\/p>\n<p style=\"text-align: justify;\">Escribir y tener preparado un elevator pitch puede sernos de mucha ayuda a la hora de desarrollar nuestra <strong>tienda online,<\/strong> incluso si no hemos pensado en un primer momento en buscar inversores. Por una parte nos ayudar\u00e1 a fomentar esa faceta comercial que como emprendedores hemos de tener en mayor o menor medida; por otro lado, tambi\u00e9n nos mostrar\u00e1 d\u00f3nde est\u00e1n las debilidades de nuestro proyecto, en qu\u00e9 aspectos flaquea o est\u00e1 menos definido de lo que deber\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando creamos nuestra tienda online, no s\u00f3lo tenemos que fijarnos en su concepci\u00f3n como p\u00e1gina web o en la estrategia de m\u00e1rketing online que vamos a seguir. Se trata de bases fundamentales, \u00a0claro est\u00e1, pero en el fondo tambi\u00e9n es necesario pensar en el punto final: la rentabilidad. Si queremos que nuestro negocio tambi\u00e9n funcione [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[778],"tags":[780,37,779,781,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo hacer un buen elevator pitch de nuestra tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-hacer-un-buen-elevator-pitch-de-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo hacer un buen elevator pitch de nuestra tienda online - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Cuando creamos nuestra tienda online, no s\u00f3lo tenemos que fijarnos en su concepci\u00f3n como p\u00e1gina web o en la estrategia de m\u00e1rketing online que vamos a seguir. 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