{"id":5080,"date":"2013-01-01T03:27:35","date_gmt":"2013-01-01T08:27:35","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5080"},"modified":"2013-01-01T03:27:35","modified_gmt":"2013-01-01T08:27:35","slug":"el-correo-tradicional-sigue-convenciendo-a-los-consumidores","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/","title":{"rendered":"El correo tradicional sigue convenciendo a los consumidores"},"content":{"rendered":"<p style=\"text-align: justify;\">Una de las estrategias que debemos saber utilizar para promocionar nuestra <strong>tienda online<\/strong> es el correo electr\u00f3nico, tanto a trav\u00e9s del<em><strong> e-mail marketing<\/strong><\/em> como del env\u00edo de <strong><em>newsletter<\/em><\/strong>. Ambos aspectos, de los que ya hemos hablado alguna vez en nuestro blog, se caracterizan por su inmediatez y facilidad de lectura, y por supuesto por la menor incomodidad que supone a quien lo recibe (a menos que se caiga en el siempre reprobable vicio del spam). \u00bfPero qu\u00e9 sucede con el correo tradicional, el de toda la vida, que encontramos al abrir nuestro \u00abbuz\u00f3n f\u00edsico\u00bb?<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5081\" title=\"correo\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg\" alt=\"\" width=\"350\" height=\"309\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg 350w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo-300x264.jpg 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Podr\u00edamos pensar, con l\u00f3gica, que se encuentra en franca recesi\u00f3n frente a la tendencia del e-mail marketing, y por tanto que no merece la pena prestarle atenci\u00f3n para promocionar nuestra<strong> tienda online.<\/strong> No obstante, esto no es del todo cierto. Lo comprobamos en nuestra propia carne cada d\u00eda, cuando recibimos todav\u00eda mil y una formas de publicidad. Un estudio de la empresa Epsilon, especializada en marketing y social media, nos arroja datos muy reveladores ante esto: <strong>de cada diez personas consultadas, cuatro afirmaban que prefer\u00edan la publicidad tradicional<\/strong> y que \u00e9sta le generaba m\u00e1s confianza que la que pod\u00edan recibir en su correo electr\u00f3nico.<\/p>\n<p style=\"text-align: justify;\">Esta tendencia se observa, sobre todo, en lo referente a seguros e informaci\u00f3n de tipo financiero. Los consumidores consultados por Epsilon aseguran que la publicidad que reciben en formato f\u00edsico le resulta m\u00e1s fiable que la que llega por e-mail. El auge de los fraudes, sin duda, agudizado con la crisis, es el motivo de esto. No se ha detectado que haya un rango de edad preferente en esta desconfianza, aunque s\u00ed es cierto, seg\u00fan concluye el estudio, que los hombres tienden a confiar m\u00e1s en la publicidad por correo electr\u00f3nico que las mujeres.<\/p>\n<p style=\"text-align: justify;\">Como due\u00f1os de una <strong>tienda online<\/strong> no debemos pasar por alto esta realidad, y hemos de buscar la cercan\u00eda a nuestros consumidores a trav\u00e9s de ella. La publicidad tradicional exige un mayor coste, claro est\u00e1, que quiz\u00e1s en nuestros comienzos no podamos asumir. No obstante, aunque sea a trav\u00e9s de octavillas de fabricaci\u00f3n sencilla, panfletos, etc&#8230; es recomendable que nos demos a conocer de esta manera, sin descuidar, por supuesto, el marketing online y las ventajas y facilidades que nos proporciona el <em>e-mail marketing<\/em> o las citadas <em>newsletters<\/em>. Hacer convivir ambas formas de promoci\u00f3n, al menos en los comienzos de nuestra <strong>tienda online,<\/strong> es quiz\u00e1s la mejor soluci\u00f3n para empezar a generar confianza y fiabilidad en nuestros potenciales\u00a0 compradores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las estrategias que debemos saber utilizar para promocionar nuestra tienda online es el correo electr\u00f3nico, tanto a trav\u00e9s del e-mail marketing como del env\u00edo de newsletter. Ambos aspectos, de los que ya hemos hablado alguna vez en nuestro blog, se caracterizan por su inmediatez y facilidad de lectura, y por supuesto por la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[802,210,746,37,30],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El correo tradicional sigue convenciendo a los consumidores<\/title>\n<meta name=\"description\" content=\"El correo tradicional sigue convenciendo a los consumidores\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El correo tradicional sigue convenciendo a los consumidores\" \/>\n<meta property=\"og:description\" content=\"El correo tradicional sigue convenciendo a los consumidores\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-01T08:27:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/\",\"name\":\"El correo tradicional sigue convenciendo a los consumidores\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#primaryimage\"},\"datePublished\":\"2013-01-01T08:27:35+00:00\",\"dateModified\":\"2013-01-01T08:27:35+00:00\",\"description\":\"El correo tradicional sigue convenciendo a los consumidores\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El correo tradicional sigue convenciendo a los consumidores\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\"},\"headline\":\"El correo tradicional sigue convenciendo a los consumidores\",\"datePublished\":\"2013-01-01T08:27:35+00:00\",\"dateModified\":\"2013-01-01T08:27:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#webpage\"},\"wordCount\":449,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg\",\"keywords\":[\"correo\",\"correo electr\u00f3nico\",\"e-mail marketing\",\"marketing online\",\"publicidad\"],\"articleSection\":[\"Comercio Electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\",\"name\":\"Redaccion\",\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El correo tradicional sigue convenciendo a los consumidores","description":"El correo tradicional sigue convenciendo a los consumidores","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/","og_locale":"es_ES","og_type":"article","og_title":"El correo tradicional sigue convenciendo a los consumidores","og_description":"El correo tradicional sigue convenciendo a los consumidores","og_url":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2013-01-01T08:27:35+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"Redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/","name":"El correo tradicional sigue convenciendo a los consumidores","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#primaryimage"},"datePublished":"2013-01-01T08:27:35+00:00","dateModified":"2013-01-01T08:27:35+00:00","description":"El correo tradicional sigue convenciendo a los consumidores","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"El correo tradicional sigue convenciendo a los consumidores"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b"},"headline":"El correo tradicional sigue convenciendo a los consumidores","datePublished":"2013-01-01T08:27:35+00:00","dateModified":"2013-01-01T08:27:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#webpage"},"wordCount":449,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/correo.jpg","keywords":["correo","correo electr\u00f3nico","e-mail marketing","marketing online","publicidad"],"articleSection":["Comercio Electr\u00f3nico"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/el-correo-tradicional-sigue-convenciendo-a-los-consumidores\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b","name":"Redaccion","url":"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5080"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=5080"}],"version-history":[{"count":2,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5080\/revisions"}],"predecessor-version":[{"id":5083,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5080\/revisions\/5083"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=5080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=5080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=5080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}