{"id":5084,"date":"2013-01-02T10:00:16","date_gmt":"2013-01-02T15:00:16","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5084"},"modified":"2013-01-01T04:18:04","modified_gmt":"2013-01-01T09:18:04","slug":"las-redes-sociales-aumentan-en-importancia-en-marketing-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/las-redes-sociales-aumentan-en-importancia-en-marketing-online\/","title":{"rendered":"Las redes sociales aumentan en importancia en m\u00e1rketing online"},"content":{"rendered":"<p style=\"text-align: justify;\">Las <strong>redes sociales<\/strong> ya se encuentran inmersas en todos los aspectos de nuestra vida, tanto cotidiana como profesional, y por supuesto son de suma importancia cuando nos planteamos convertirnos en emprendedores (o ya hemos dado el gran paso) crear una <strong>tienda online.<\/strong> No es raro que su uso se conf\u00ede a una empresa externa, especializada en su gesti\u00f3n, en la elaboraci\u00f3n de estrategias adecuados y la generaci\u00f3n de contenidos y conversaciones. Sin embargo, cada vez m\u00e1s se observa una tendencia a integrar estas tareas como departamentos espec\u00edficos de la propia empresa, mostrando que se trata de una realidad en crecimiento imparable.<\/p>\n<p style=\"text-align: justify;\">En Alemania, la <strong>Asociaci\u00f3n de Econom\u00eda Digital<\/strong> o <strong>BVDW<\/strong> nos ha mostrado recientemente resultados que lo prueban. Un 78% de las empresas que consultaron para elaborar un informe relativo al uso de las redes sociales asegura que se encargan por s\u00ed mismas de elaborar su propia estrategia en este aspecto. De las que indicaron que no lo hac\u00edan, un 70% afirm\u00f3 ser conscientes de su importancia y tener intenci\u00f3n de implementarla a corto o medio plazo.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/rsociales.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5085\" title=\"rsociales\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/rsociales.jpg\" alt=\"\" width=\"480\" height=\"388\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/rsociales.jpg 480w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/rsociales-300x242.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Aunque el terreno del m\u00e1rketing y el del <strong>m\u00e1rketing online<\/strong> no se diferencian en muchos aspectos, s\u00ed hay otros en los que resultan diametralmente opuestos. Es por ello que una <strong>tienda online<\/strong> no puede centrarse \u00fanicamente en uno de ellos. Cualquier empresa, ya sea tradicional, online o a\u00fane ambas facetas, debe contar con un departamento capaz de planificar una estrategia que funcione a los dos niveles, utilizando las herramientas propias de cada uno. Es, sin duda, uno de los retos que deben afrontar en este 2013 quienes todav\u00eda no hayan dado el salto al mundo del m\u00e1rketing 2.0.<\/p>\n<p style=\"text-align: justify;\">Dentro de las redes sociales que debe dominar una <strong>tienda online<\/strong>, Facebook sigue siendo la fundamental. A pesar de sus detractores, la p\u00e1gina de fan sigue siendo una de las mejores herramientas para darse a conocer, mostrar promociones, descuentos, cat\u00e1logo, etc. Twitter es quiz\u00e1s la red social por excelencia para mantener conversaciones en tiempo real y favorecer el feedback y el <em>engagement<\/em>. En 2012 hemos visto el auge de otra red social muy interesante a nivel visual, Pinterest, donde muchas <strong>tiendas online<\/strong> cuelgan sus productos a modo de escaparate. En el terreno de los dispositivos m\u00f3viles, por otro lado, Foursquare tambi\u00e9n ha alcanzado bastante relevancia; si, adem\u00e1s tienda online, disponemos de un negocio f\u00edsico, sigue siendo una excelente opci\u00f3n para fomentar el consumo premiando, por ejemplo, los <em>check-in<\/em> de los usuarios.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales ya se encuentran inmersas en todos los aspectos de nuestra vida, tanto cotidiana como profesional, y por supuesto son de suma importancia cuando nos planteamos convertirnos en emprendedores (o ya hemos dado el gran paso) crear una tienda online. No es raro que su uso se conf\u00ede a una empresa externa, especializada [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[778,747],"tags":[37,189,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las redes sociales aumentan en importancia en m\u00e1rketing online<\/title>\n<meta name=\"description\" content=\"Las redes sociales aumentan en importancia en m\u00e1rketing online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/las-redes-sociales-aumentan-en-importancia-en-marketing-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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