{"id":5087,"date":"2013-01-03T10:00:14","date_gmt":"2013-01-03T15:00:14","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5087"},"modified":"2013-01-02T05:36:58","modified_gmt":"2013-01-02T10:36:58","slug":"consejos-para-el-marketing-online-en-2013","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/consejos-para-el-marketing-online-en-2013\/","title":{"rendered":"Consejos para el m\u00e1rketing online en 2013"},"content":{"rendered":"<p style=\"text-align: justify;\">Como due\u00f1os de una <strong>tienda online,<\/strong> nuestro primer prop\u00f3sito para 2013 debe ser el aprovechar al m\u00e1ximo todas las posibilidades que nos brinda el<strong> m\u00e1rketing en Internet,<\/strong> sin duda el principal entorno en el que tendremos que saber movernos. Como cada a\u00f1o, un an\u00e1lisis de las tendencias que m\u00e1s han destacado en los pasados meses ser\u00e1 lo m\u00e1s adecuado para encontrar nuestro sitio, saber explotar nuestras fortalezas y paliar nuestras debilidades.<\/p>\n<p style=\"text-align: justify;\">Desde la p\u00e1gina <strong>Marketindirecto.com<\/strong> nos ofrecen algunos consejos para 2013, bas\u00e1ndose precisamente en esos aspectos que se han visto reforzados en el pasado a\u00f1o y aventur\u00e1ndose con lo que probablemente nos deparen estas pr\u00f3ximas temporadas. Tanto si nuestra <strong>tienda online<\/strong> ya ha despuntado y navega viento en popa por las siempre encrespadas aguas de la Red, como si nuestro prop\u00f3sito de a\u00f1o nuevo es crear una y comenzar nuestra singladura, nunca est\u00e1 de m\u00e1s que adoptemos estos consejos, fruto de la observaci\u00f3n de los expertos. A continuaci\u00f3n os resumimos algunos de los aspectos m\u00e1s interesantes:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/online-mark.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5088\" title=\"online-mark\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/online-mark.jpg\" alt=\"\" width=\"430\" height=\"311\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">-Aunque la preponderancia de <strong>Facebook<\/strong> y sus p\u00e1ginas de fan sigue estando fuera de toda duda, no est\u00e1 de m\u00e1s que <strong>comencemos a mirar a otras redes sociales.<\/strong> En concreto, <strong>Google +<\/strong>, pese a su escasa repercusi\u00f3n todav\u00eda, empieza a a\u00f1adir nuevas e interesantes funcionalidades que lo convierten en un actor social cada vez m\u00e1s interesante, sobre todo gracias al esfuerzo que est\u00e1 haciendo Google por centrarse en \u00e9l. Otras redes sociales como <strong>Pinterest<\/strong> tambi\u00e9n pueden servirnos de escaparate para nuestra <strong>tienda online.<\/strong><\/p>\n<p style=\"text-align: justify;\">-Debemos tener muy presentes<strong> los dispositivos m\u00f3viles y su importancia como medio de navegaci\u00f3n<\/strong>, y por ello es importante que nuestra <strong>tienda online<\/strong> tambi\u00e9n est\u00e9 adaptada a este tipo de pantallas.<\/p>\n<p style=\"text-align: justify;\">&#8211;<strong>La interacci\u00f3n con los clientes<\/strong> y potenciales consumidores debe ser uno de los pilares de la estrategia de m\u00e1rketing en cualquier <strong>tienda online<\/strong>. Empezando, claro est\u00e1, por las redes sociales, y continuando por<strong> la creaci\u00f3n de una comunidad propia<\/strong> (mediante foros, comentarios en nuestro blog, etc.), la informaci\u00f3n que nos proporcionen puede sernos muy \u00fatil para reconducir una estrategia err\u00f3nea o para encontrar nuevas v\u00edas de acercamiento y generaci\u00f3n de inter\u00e9s.<\/p>\n<p style=\"text-align: justify;\">&#8211;<strong>Nuestras fotos y textos tienen que tener un sentido comercial claro<\/strong>. No sirve de nada la saturaci\u00f3n de contenidos si el mensaje es ambiguo, difuso o poco \u00fatil. Nuestra<strong> tienda online<\/strong> tiene un objetivo evidente, el de conseguir atraer a compradores, por lo que dentro de nuestra estrategia de m\u00e1rketing no podemos olvidarnos de las t\u00e9cnicas publicitarias m\u00e1s b\u00e1sicas y tradicionales, aunque sea adapt\u00e1ndolas al medio online.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como due\u00f1os de una tienda online, nuestro primer prop\u00f3sito para 2013 debe ser el aprovechar al m\u00e1ximo todas las posibilidades que nos brinda el m\u00e1rketing en Internet, sin duda el principal entorno en el que tendremos que saber movernos. Como cada a\u00f1o, un an\u00e1lisis de las tendencias que m\u00e1s han destacado en los pasados meses [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[778,747],"tags":[51,803,37,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos para el m\u00e1rketing online en 2013 - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-el-marketing-online-en-2013\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos para el m\u00e1rketing online en 2013 - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"Como due\u00f1os de una tienda online, nuestro primer prop\u00f3sito para 2013 debe ser el aprovechar al m\u00e1ximo todas las posibilidades que nos brinda el m\u00e1rketing en Internet, sin duda el principal entorno en el que tendremos que saber movernos. 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