{"id":5094,"date":"2013-01-08T10:00:31","date_gmt":"2013-01-08T15:00:31","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5094"},"modified":"2013-01-08T00:27:07","modified_gmt":"2013-01-08T05:27:07","slug":"como-redactar-notas-de-prensa-para-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-redactar-notas-de-prensa-para-nuestra-tienda-online\/","title":{"rendered":"C\u00f3mo redactar notas de prensa para nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Puede parecer un mundo muy alejado del de las <strong>tiendas online,<\/strong> y es que las notas de prensa, indudablemente, pertenecen al terreno de los medios de comunicaci\u00f3n y el periodismo. Sin embargo, como empresarios, y teniendo en cuenta la amplitud de\u00a0 conceptos que podemos encontrar hoy en d\u00eda en el <strong>m\u00e1rketing online,<\/strong> es posible que tengamos que vernos en la tesitura de redactar notas de prensa para promocionar a traves de los canales institucionales productos, eventos, iniciativas, concursos&#8230; en suma, todo aquello que finalmente est\u00e9 enfocado a conseguir una difusi\u00f3n y atraer compradores a nuestra <strong>tienda online.<\/strong> Por ello, nunca viene mal conocer las nociones de redacci\u00f3n de una nota de prensa.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/notas-prensa.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5096\" title=\"notas-prensa\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/notas-prensa.jpg\" alt=\"\" width=\"420\" height=\"340\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La base de una nota de prensa es pr\u00e1cticamente la misma que posee la buena publicidad: <strong>debe llamar la atenci\u00f3n,<\/strong> en este caso no s\u00f3lo sobre aquello que se publicita sino tambi\u00e9n sobre nuestr<strong>a tienda online,<\/strong> y no cansar ni aburrir al lector. Muchas notas de prensa caen en el error de convertirse en una retahila de datos e informaci\u00f3n que pueden resultar \u00fatiles para el periodista que elabora la noticia a posteriori, pero tiene poco valor como elemento comercial. Una nota de prensa de nuestra <strong>tienda online<\/strong> debe contener, claro est\u00e1, datos concretos, n\u00fameros, estad\u00edsticas siempre que sea necesario, pero nunca en exceso. Si queremos incluir esta clase de informaci\u00f3n, debemos hacerlo de manera que no quede artificial y que se encuentre al hilo de la lectura del texto.<\/p>\n<p style=\"text-align: justify;\">Las citas de figuras de autoridad o personajes relevantes en nuestro terreno tambi\u00e9n pueden llamar la atenci\u00f3n. Si somos lectores habituales de prensa, sin duda estaremos familiarizados con los conceptos que rigen un titular: claridad y concisi\u00f3n. Debe buscar el responder a los famosos interrogantes del periodismo: qu\u00e9, qui\u00e9n, c\u00f3mo, cu\u00e1ndo, d\u00f3nde y por qu\u00e9. Si estamos anunciando un producto de nuestra <strong>tienda online,<\/strong> est\u00e1 claro que no es necesario cumplirlos todos; si se trata de un evento, por ejemplo, o de una noticia como tal, s\u00ed ser\u00eda deseable intentar incluir todos estos interrogantes.<\/p>\n<p style=\"text-align: justify;\">Las im\u00e1genes son fundamentales en nuestro caso, donde la orientaci\u00f3n comercial es la clave. La nota de prensa puede estar muy bien redactada, pero si no entra de manera \u00abvisual\u00bb su efecto publicitario puede verse diuido. Por \u00faltimo, no nos olvidemos de que, aunque sea un texto corto y conciso, la nota de prensa que elaboremos para nuestra <strong>tienda online<\/strong> debe seguir una estructura ordenada, como har\u00edamos con cualquier art\u00edculo de un blog o las descripciones de nuestro cat\u00e1logo, por ejemplo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puede parecer un mundo muy alejado del de las tiendas online, y es que las notas de prensa, indudablemente, pertenecen al terreno de los medios de comunicaci\u00f3n y el periodismo. Sin embargo, como empresarios, y teniendo en cuenta la amplitud de\u00a0 conceptos que podemos encontrar hoy en d\u00eda en el m\u00e1rketing online, es posible que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[778],"tags":[37,807,30],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo redactar notas de prensa para nuestra tienda online<\/title>\n<meta name=\"description\" content=\"C\u00f3mo redactar notas de prensa para nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-redactar-notas-de-prensa-para-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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