{"id":5100,"date":"2013-01-09T10:00:25","date_gmt":"2013-01-09T15:00:25","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5100"},"modified":"2013-01-09T00:00:24","modified_gmt":"2013-01-09T05:00:24","slug":"la-inversion-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/la-inversion-en-redes-sociales\/","title":{"rendered":"La inversi\u00f3n en redes sociales"},"content":{"rendered":"<p style=\"text-align: justify;\">Nuestra <strong>tienda online<\/strong> tendr\u00e1 una serie de gastos inevitables que tendremos que cubrir para que sea totalmente operativa, pero no podemos olvidarnos de la inversi\u00f3n necesaria en <strong>m\u00e1rketing online,<\/strong> y sobre todo en <strong>redes sociales.<\/strong> Ya hemos comentado en nuestro blog la gran importancia que han ido adquiriendo en los \u00faltimos a\u00f1os y su papel como configuradores del debate social. Hoy en d\u00eda, los comentarios en foros o p\u00e1ginas web han ido disminuyendo para centrarse en las redes m\u00e1s populares (las inamovibles<strong> Facebook y Twitter,<\/strong> y las que van surgiendo al rebufo de \u00e9stas), por lo que resulta imprescindible que mimemos su uso. No debemos caer en el error de considerarlo un simple a\u00f1adido; hemos de dedicarle un esfuerzo tanto personal como econ\u00f3mico para que d\u00e9 sus frutos.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/roi-sm.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5101\" title=\"roi-sm\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/roi-sm.jpg\" alt=\"\" width=\"515\" height=\"394\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/roi-sm.jpg 515w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/roi-sm-300x229.jpg 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Dentro de la planificaci\u00f3n de gastos de nuestra<strong> tienda online,<\/strong> por tanto, debemos incluir la inversi\u00f3n que haremos en redes sociales y los beneficios que pueden reportarnos. Esto no es otra cosa que el concepto de m\u00e1rketing conocido como <strong>ROI<\/strong>, que se refiere precisamente al \u00abretorno\u00bb de nuestro dinero una vez ha sido invertido. Nuestra planificaci\u00f3n del ROI debe extenderse durante un per\u00edodo prolongado de tiempo; por ello, muchas <strong>tiendas online<\/strong> optan por iniciar su andadura en redes sociales como primer paso antes de cualquier otra estrategia de m\u00e1rketing, para poder medir con fiabilidad el inter\u00e9s suscitado. Es importante tambi\u00e9n analizar cualquier novedad que se produzca, el comportamiento de nuestros seguidores&#8230; y elaborar una tabla de evoluci\u00f3n de nuestro perfil.<\/p>\n<p style=\"text-align: justify;\">Naturalmente, todo esto nos ser\u00e1 mucho m\u00e1s f\u00e1cil si nos hacemos con los servicios de un<strong> experto en social media.<\/strong> En este sentido, es importante que no confundamos dos perfiles diferentes aunque sin duda relacionados, el del experto en <strong>SEO<\/strong> y el de <strong>SEM<\/strong>. El primero se ocupa sobre todo de gestionar la mejor manera de posicionarnos en Internet, ya sea a trav\u00e9s de redes sociales (como es el caso que nos interesa) como de los contenidos de nuestra web. Por otro lado, el t\u00e9rmino SEM hace referencia a la gesti\u00f3n de los enlaces patrocinados en los buscadores. Ambos aspectos son de vital importancia para nuestra <strong>tienda online,<\/strong> por lo que resulta interesante, si no contratar a dos personas, s\u00ed a alguien que est\u00e9 especializado en cada uno de ellos.<\/p>\n<p style=\"text-align: justify;\">El c\u00e1lculo del ROI puede sonarnos muy complicado al principio, pero por suerte tenemos numerosas herramientas en la Red que nos ayudar\u00e1n a gestionarlo con eficiencia e ir acostumbr\u00e1ndonos a ello. En la p\u00e1gina web <a href=\"http:\/\/socialmediablog.es\/8-herramientas-para-medir-el-social-media-roi\/\" target=\"_blank\"><strong>Socialmediablog<\/strong><\/a> nos ofrecen informaci\u00f3n detallada sobre algunas de ellas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestra tienda online tendr\u00e1 una serie de gastos inevitables que tendremos que cubrir para que sea totalmente operativa, pero no podemos olvidarnos de la inversi\u00f3n necesaria en m\u00e1rketing online, y sobre todo en redes sociales. Ya hemos comentado en nuestro blog la gran importancia que han ido adquiriendo en los \u00faltimos a\u00f1os y su papel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[778,747,399],"tags":[809,37,189,808],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La inversi\u00f3n en redes sociales<\/title>\n<meta name=\"description\" content=\"La inversi\u00f3n en redes sociales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/la-inversion-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3n en redes 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