{"id":5103,"date":"2013-01-10T13:51:35","date_gmt":"2013-01-10T18:51:35","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5103"},"modified":"2013-01-10T13:51:35","modified_gmt":"2013-01-10T18:51:35","slug":"los-cinco-primeros-pasos-para-emprender-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/los-cinco-primeros-pasos-para-emprender-online\/","title":{"rendered":"Los cinco primeros pasos para emprender online"},"content":{"rendered":"<p style=\"text-align: justify;\">Al <strong>crear una tienda online,<\/strong> muchas personas se embarcan en toda una aventura: la de convertirse en emprendedores. A simple vista, las ventajas son muchas: por una parte, si nuestro negocio se desarrolla en exclusiva en Internet nos ahorraremos los innumerables costos que supone el abrir uno f\u00edsico. \u00a0Y por supuesto, el poder convertirse en el propio jefe, sin tener que rendir cuentas a nadie m\u00e1s que a uno mismo, planificando el tiempo como m\u00e1s nos convenga, es otro aliciente.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, hay algunos pasos b\u00e1sicos muy importantes para comenzar un negocio, sea del tipo que sea, y que tambi\u00e9n se aplican si lo que nos planteamos es abrir una<strong> tienda online.<\/strong> Todos ellos tienen que ver con un aspecto fundamental e ineludible: la difusi\u00f3n y la publicidad. Vamos a hablar brevemente de cada uno de ellos.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/emprender-online.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5104\" title=\"emprender-online\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/emprender-online.jpg\" alt=\"\" width=\"452\" height=\"294\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/emprender-online.jpg 452w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/emprender-online-300x195.jpg 300w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>1) La b\u00fasqueda de informaci\u00f3n.<\/strong> A menos que ya tengamos experiencia como empresarios, lo primero que tendremos que hacer al iniciar nuestra <strong>tienda online<\/strong> es buscar toda la informaci\u00f3n relativa tanto a su dise\u00f1o como al sector en el que nos vamos a mover. Esto incluye analizar a la competencia, sus estrategias, y por supuesto un an\u00e1lisis del mercado. Muchos productos no funcionan igual en negocios f\u00edsicos que en Internet.<\/p>\n<p style=\"text-align: justify;\"><strong>2) Comenzar a utilizar las redes sociales.<\/strong> Es recomendable hacerlo incluso antes de que la <strong>tienda online<\/strong> se encuentre operativa. Algunas de las redes indispensables las conocemos de sobre, como pueden ser Facebook o Twitter. Otras, quiz\u00e1s menos conocidas para el usuario \u00abde a pie\u00bb y que tambi\u00e9n pueden resultar interesantes son Pinterest, Tumblr&#8230; Todas las que tengan un contenido fundamentalmente visual pueden ser muy interesantes como escaparate virtual de nuestros productos o servicios.<\/p>\n<p style=\"text-align: justify;\"><strong>3) Crear y potenciar una comunidad.<\/strong> Lo deseable es que nuestra<strong> tienda online<\/strong> no sea simplemente un lugar de paso, sino uno en el que los usuarios tiendan a quedarse, visit\u00e1ndolo a diario. Para ello podemos utilizar un blog con informaci\u00f3n interesante, concursos, promociones&#8230; y por supuesto fomentar el debate en las redes sociales.<\/p>\n<p style=\"text-align: justify;\"><strong>4) Analizar la gesti\u00f3n del contenido en las redes sociales.<\/strong> Ya lo hemos comentado alguna que otra vez por aqu\u00ed: no todas las redes funcionan igual ni responden del mismo modo a los contenidos. Hemos de conocer el lenguaje id\u00f3neo para cada una de ellas y saber c\u00f3mo aplicarlo a nuestra <strong>tienda online,<\/strong> y para ello no nos basta con la experiencia del d\u00eda a d\u00eda; al menos en un primer momento, tendremos que documentarnos exhaustivamente, ya sea mediante informaci\u00f3n en Internet o contando con la ayuda de un profesional en social media.<\/p>\n<p style=\"text-align: justify;\"><strong>5) Comprobar cu\u00e1l es nuestra repercusi\u00f3n.<\/strong> Finalmente, cuando estemos seguros de que nuestra estrategia es la correcta, tenemos que comprobar los resultados reales y ver c\u00f3mo ha respondido nuestra comunidad. Las redes sociales son un espectro vivo y cambiante, y siempre podremos reconducir nuestra planificaci\u00f3n hacia otra m\u00e1s acertada; eso s\u00ed, es importante que estemos al d\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al crear una tienda online, muchas personas se embarcan en toda una aventura: la de convertirse en emprendedores. A simple vista, las ventajas son muchas: por una parte, si nuestro negocio se desarrolla en exclusiva en Internet nos ahorraremos los innumerables costos que supone el abrir uno f\u00edsico. \u00a0Y por supuesto, el poder convertirse en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[778,747],"tags":[51,810,37,189,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los cinco primeros pasos para emprender online<\/title>\n<meta name=\"description\" content=\"Los cinco primeros pasos para emprender online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/los-cinco-primeros-pasos-para-emprender-online\/\" \/>\n<meta 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