{"id":5112,"date":"2013-01-15T05:53:15","date_gmt":"2013-01-15T10:53:15","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5112"},"modified":"2013-01-15T05:53:15","modified_gmt":"2013-01-15T10:53:15","slug":"que-es-el-ranking-alexa-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/","title":{"rendered":"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve?"},"content":{"rendered":"<p style=\"text-align: justify;\">De entre las muchas maneras de medir las visitas y el tr\u00e1fico de una web, el r\u00e1nking <strong>Alexa<\/strong> es uno de los que debemos tener m\u00e1s en cuenta a la hora de comprobar cu\u00e1ntas personas entran en nuestra <strong>tienda online.<\/strong> Del mismo modo que desde el primer momento es importante que sepamos dominar<strong> Google Analytics<\/strong> y extraer toda la informaci\u00f3n que nos proporciona, extremadamente \u00fatil para algunos temas, del mismo modo debemos conocer Alexa y todas sus particularidades. En algunos aspectos, es bastante diferente de Analytics.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5113\" title=\"alexa\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg\" alt=\"\" width=\"502\" height=\"197\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg 1024w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-300x117.jpg 300w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa.jpg 1154w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Alexa viene a ser algo como el audi\u00f3metro de Internet: una manera de saber el n\u00famero de personas que han visitado nuestra <strong>tienda online<\/strong> tomando como referencia los \u00faltimos tres meses. Para que lleve a cabo esta medici\u00f3n, es imprescindible que tengamos su barra configurada en nuestro navegador. Una vez hecho esto, y naturalmente cuando nuestra tienda online tenga ya al menos tres meses en funcionamiento, podremos consultar los datos en\u00a0<a href=\"http:\/\/www.alexa.com\/\" target=\"_blank\"><strong>http:\/\/www.alexa.com<\/strong><\/a>\/.<\/p>\n<p style=\"text-align: justify;\">La popularidad de Alexa est\u00e1 fuera de toda duda, y hoy en d\u00eda es uno de los r\u00e1nkings m\u00e1s fiables. Sin embargo, el ascenso en \u00e9l es lento, por lo que no debemos desesperar si al principio nos encontramos en puestos muy bajos. Adem\u00e1s, s\u00f3lo empiezan a contabilizar las p\u00e1ginas que tengan m\u00e1s de mil visitas mensuales. Combinando la informaci\u00f3n estad\u00edstica que nos proporciona Alexa con la de Analytics, por ejemplo, as\u00ed como otras herramientas que midan nuestro impacto en redes sociales, podemos obtener una visibilidad bastante completa, que nos ayude a modificar estrategias en la <strong>tienda online<\/strong> y encontrar cu\u00e1les son los contenidos que debemos refozar (o tal vez eliminar) en pro de conseguir mayores visitas.<\/p>\n<p style=\"text-align: justify;\">No obstante, hay algunos par\u00e1metros en los que Alexa puede sernos menos eficiente para nuestra <strong>tienda online<\/strong> y que hemos de tener muy en cuenta. Por ejemplo, las p\u00e1ginas https no se cuentan. Esto puede sernos un problema, \u00a0o directamente invalidar Alexa para nuestras estad\u00edsticas: son muchas las <strong>tiendas online<\/strong> que usan este cifrado seguro a la hora de finalizar las transacciones, con mucha l\u00f3gica. Tambi\u00e9n se observa, por regla general, una tendencia a favorecer las p\u00e1ginas en ingl\u00e9s; \u00e9ste es otro de los factores que puede hacer que ascendamos puestos en el r\u00e1nking muy despacio.<\/p>\n<p style=\"text-align: justify;\">La p\u00e1gina web de Alexa, como podemos comprobar al echar un primer vistazo, es muy completa y \u00fatil, y nos ayudar\u00e1 a resolver todas esas dudas que nos puedan surgir de su uso. En ella encontraremos tambi\u00e9n la barra que tendremos que instalar para comenzar a contar en su r\u00e1nking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De entre las muchas maneras de medir las visitas y el tr\u00e1fico de una web, el r\u00e1nking Alexa es uno de los que debemos tener m\u00e1s en cuenta a la hora de comprobar cu\u00e1ntas personas entran en nuestra tienda online. Del mismo modo que desde el primer momento es importante que sepamos dominar Google Analytics [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[811,415,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"og:description\" content=\"De entre las muchas maneras de medir las visitas y el tr\u00e1fico de una web, el r\u00e1nking Alexa es uno de los que debemos tener m\u00e1s en cuenta a la hora de comprobar cu\u00e1ntas personas entran en nuestra tienda online. Del mismo modo que desde el primer momento es importante que sepamos dominar Google Analytics [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-15T10:53:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/\",\"name\":\"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#primaryimage\"},\"datePublished\":\"2013-01-15T10:53:15+00:00\",\"dateModified\":\"2013-01-15T10:53:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\"},\"headline\":\"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve?\",\"datePublished\":\"2013-01-15T10:53:15+00:00\",\"dateModified\":\"2013-01-15T10:53:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#webpage\"},\"wordCount\":463,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg\",\"keywords\":[\"alexa\",\"estad\u00edsticas\",\"Ranking Alexa\"],\"articleSection\":[\"Comercio Electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\",\"name\":\"Redaccion\",\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","og_description":"De entre las muchas maneras de medir las visitas y el tr\u00e1fico de una web, el r\u00e1nking Alexa es uno de los que debemos tener m\u00e1s en cuenta a la hora de comprobar cu\u00e1ntas personas entran en nuestra tienda online. Del mismo modo que desde el primer momento es importante que sepamos dominar Google Analytics [&hellip;]","og_url":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2013-01-15T10:53:15+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"Redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/","name":"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve? - Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#primaryimage"},"datePublished":"2013-01-15T10:53:15+00:00","dateModified":"2013-01-15T10:53:15+00:00","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve?"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b"},"headline":"\u00bfQu\u00e9 es el r\u00e1nking Alexa y para qu\u00e9 sirve?","datePublished":"2013-01-15T10:53:15+00:00","dateModified":"2013-01-15T10:53:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#webpage"},"wordCount":463,"commentCount":1,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/alexa-1024x401.jpg","keywords":["alexa","estad\u00edsticas","Ranking Alexa"],"articleSection":["Comercio Electr\u00f3nico"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/que-es-el-ranking-alexa-y-para-que-sirve\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b","name":"Redaccion","url":"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5112"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=5112"}],"version-history":[{"count":1,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5112\/revisions"}],"predecessor-version":[{"id":5114,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5112\/revisions\/5114"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=5112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=5112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=5112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}