{"id":5120,"date":"2013-01-17T05:39:21","date_gmt":"2013-01-17T10:39:21","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5120"},"modified":"2013-01-17T05:39:21","modified_gmt":"2013-01-17T10:39:21","slug":"es-rentable-el-marketing-en-buscadores","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/es-rentable-el-marketing-en-buscadores\/","title":{"rendered":"\u00bfEs rentable el m\u00e1rketing en buscadores?"},"content":{"rendered":"<p style=\"text-align: justify;\">Cuando nos iniciamos en el mundo de la<strong> tienda online<\/strong>, todos damos siempre el mismo primer paso: acudimos a <strong>Google<\/strong> y a su servicio de <strong>m\u00e1rketing en buscadores<\/strong> para que nos ayude a comenzar a promocionarnos. Se habla mucho de este sistema, y tiene, c\u00f3mo no, sus encendidos detractores, que afirman que es pobre y que no nos ayuda a conseguir los resultados deseados, por m\u00e1s que Google proclame a los cuatro vientos sus virtudes y bondades. \u00bfQu\u00e9 hay de cierto en esto? <strong>\u00bfEs realmente rentable el m\u00e1rketing en buscadores?<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/google-adwords.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5121\" title=\"google-adwords\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/google-adwords.jpg\" alt=\"\" width=\"450\" height=\"348\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/google-adwords.jpg 450w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/google-adwords-300x232.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Vaya por delante que, evidentemente, una campa\u00f1a de m\u00e1rketing pagada espec\u00edficamente para nuestra<strong> tienda online,<\/strong> con una inversi\u00f3n potente y un experto detr\u00e1s de ella, ser\u00e1 desde luego mucho m\u00e1s efectiva. Si contamos con esa posibilidad (quiz\u00e1s si vamos sobre seguro, o si hemos podido trasladar la misma campa\u00f1a que utilizamos en nuestra tienda f\u00edsica a la<strong> tienda online<\/strong>), tenemos que aprovecharla sin dudar. Pero en caso de que seamos nuevos en el tema y caminemos todav\u00eda a tientas, no tiene nada de negativo aprovechar esta opci\u00f3n que Google nos brinda, y que tiene muchas ventajas.<\/p>\n<p style=\"text-align: justify;\">La compa\u00f1\u00eda <strong>Kenshoo<\/strong>, especializada en m\u00e1rketing digital, ha hecho p\u00fablico un estudio basado en los resultados de esta pasada Navidad de 2012 que arroja datos muy esperanzadores en lo referente a la rentabilidad del m\u00e1rketing en buscadores. Si queremos utilizarlo como primera inversi\u00f3n para nuestra <strong>tienda online,<\/strong> podemos respirar tranquilos: seg\u00fan Kenshoo, por cada d\u00f3lar que se ha invertido de esta manera, se han ganado seis. Esto se refiere al \u00e1mbito estadounidense, y evidentemente estamos hablando de una etapa del a\u00f1o en la que el<strong> e-commerce<\/strong> se intensifica notablemente. Pero no por ello debemos dejar de prestar atenci\u00f3n a un dato tan significativo, que pone de manifiesto que su importancia sigue siendo vital sobre todo en los primeros momentos de un negocio online.<\/p>\n<p style=\"text-align: justify;\">El n\u00famero de clics en anuncios de este tipo, indica tambi\u00e9n Kenshoo, ha subido en un 16%, y las transacciones en un porcentaje similar, un 20%. Eso s\u00ed, no hemos de caer en el error de pensar que el m\u00e1rketing en buscadores no exige una planificaci\u00f3n previa: al igual que cualquier campa\u00f1a de m\u00e1rketing, es importante que tengamos claro cu\u00e1l va a ser nuestra inversi\u00f3n, que estudiemos exhaustivamente el posible retorno de la misma (esto es, el tan tra\u00eddo y llevado ROI) y que sepamos aprovechar esta primera etapa como lanzamiento para poner en marcha campa\u00f1as m\u00e1s ambiciosas en un futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando nos iniciamos en el mundo de la tienda online, todos damos siempre el mismo primer paso: acudimos a Google y a su servicio de m\u00e1rketing en buscadores para que nos ayude a comenzar a promocionarnos. Se habla mucho de este sistema, y tiene, c\u00f3mo no, sus encendidos detractores, que afirman que es pobre y [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,778],"tags":[222,815,37,808],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEs rentable el m\u00e1rketing en buscadores?<\/title>\n<meta name=\"description\" content=\"\u00bfEs rentable el m\u00e1rketing en buscadores?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/es-rentable-el-marketing-en-buscadores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEs 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