{"id":5145,"date":"2013-01-29T04:06:05","date_gmt":"2013-01-29T09:06:05","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5145"},"modified":"2013-01-29T04:06:05","modified_gmt":"2013-01-29T09:06:05","slug":"como-utilizar-el-nurturing-en-el-marketing-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-utilizar-el-nurturing-en-el-marketing-online\/","title":{"rendered":"C\u00f3mo utilizar el nurturing en el m\u00e1rketing online"},"content":{"rendered":"<p style=\"text-align: justify;\">Los t\u00e9rminos anglosajones son los due\u00f1os y se\u00f1ores del <strong>m\u00e1rketing online,<\/strong> y si vamos a empezar a planificar la estrategia en nuestra <strong>tienda online<\/strong> para llevarla al \u00e9xito conviene conocer cada uno de ellos. Hoy hablaremos del <strong>nurturing<\/strong>, que quiz\u00e1s es todav\u00eda poco conocido, pero que obedece a una realidad muy actual, en la que influyen decisivamente la evoluci\u00f3n y la madurez de los clientes.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/nurturing.jpg\"><img loading=\"lazy\" class=\"alignleft  wp-image-5146\" title=\"nurturing\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/nurturing.jpg\" alt=\"\" width=\"346\" height=\"461\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/nurturing.jpg 480w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/nurturing-225x300.jpg 225w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><\/a>El t\u00e9rmino suele aplicarse al hablar de<strong> e-mail m\u00e1rketing<\/strong> (otro aspecto fundamental para la difusi\u00f3n de nuestra <strong>tienda online<\/strong>, del que ya hemos hablado anteriormente), y se refiere a la b\u00fasqueda de un <em>target<\/em> espec\u00edfico y claro al que dirigir nuestras comunicaciones. Mientras que la creencia general siempre ha sido la de conseguir la mayor difusi\u00f3n posible de nuestra publicidad, con el objetivo de que una parte de ella acabe cayendo en los lugares adecuados, el nurturing propone precisamente lo contrario: parcializar al m\u00e1ximo, definir los sectores espec\u00edficos que pueden estar interesados en nuestra <strong>tienda online<\/strong> y dirigirnos directamente a ellos.<\/p>\n<p style=\"text-align: justify;\">Lo id\u00f3neo es comenzar siempre por un tipo de e-mail m\u00e1rketing m\u00e1s masivo, fundamentalmente durante los primeros pasos de nuestra <strong>tienda online,<\/strong> pero es adecuado, una vez nos hayamos consolidado, continuar con una estrategia de nurturing. De esta manera ahorraremos en tiempo y en dinero, no agotaremos a los clientes y nos aseguraremos de que el inter\u00e9s que generamos es real y no pasajero, al dirigir nuestras campa\u00f1as a los usuarios afines a nuestros productos. Estos mismos usuarios tambi\u00e9n pueden ayudarnos a difundir entre otras personas que se encuentren dentro de su c\u00edrculo.<\/p>\n<p style=\"text-align: justify;\">Para llevar a cabo el nurturing, ser\u00e1 imprescindible que nuestra <strong>tienda online<\/strong> cuente con un experto en planificaci\u00f3n de m\u00e1rketing online, capaz de analizar y dar forma a los resultados de visitas en nuestra p\u00e1gina web, as\u00ed como un community manager que sepa captar a la audiencia adecuada. El nurturing, el e-mail m\u00e1rketing totalmente personalizado, no es sino un reflejo de esa publicidad que nos encontramos, por ejemplo, en buscadores como Google, que aprende de nuestro comportamiento y nos incluye dentro de un perfil determinado. Al igual que Google, nuestra labor ser\u00e1 la de saber separar los sectores que se interesen por nuestra <strong>tienda online,<\/strong> entender sus necesidades y contar con la capacidad de realizar comunicaciones suficientemente atractivas para ellos. La idea, en suma, ya no es la de saturar de mensajes, sino la de atraer utilizando los contenidos y mensajes adecuados.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los t\u00e9rminos anglosajones son los due\u00f1os y se\u00f1ores del m\u00e1rketing online, y si vamos a empezar a planificar la estrategia en nuestra tienda online para llevarla al \u00e9xito conviene conocer cada uno de ellos. Hoy hablaremos del nurturing, que quiz\u00e1s es todav\u00eda poco conocido, pero que obedece a una realidad muy actual, en la que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[778],"tags":[746,37,823],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo utilizar el nurturing en el m\u00e1rketing online<\/title>\n<meta name=\"description\" content=\"C\u00f3mo utilizar el nurturing en el m\u00e1rketing online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-utilizar-el-nurturing-en-el-marketing-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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