{"id":5148,"date":"2013-01-30T04:43:12","date_gmt":"2013-01-30T09:43:12","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5148"},"modified":"2013-01-30T04:43:12","modified_gmt":"2013-01-30T09:43:12","slug":"como-disenar-un-buen-logotipo-para-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/como-disenar-un-buen-logotipo-para-nuestra-tienda-online\/","title":{"rendered":"C\u00f3mo dise\u00f1ar un buen logotipo para nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">La imagen de nuestra <strong>tienda online<\/strong> no s\u00f3lo queda de manifiesto, como hemos comentado algunas veces, en la composici\u00f3n de nuestra p\u00e1gina web, algo fundamental sin duda. Tambi\u00e9n es importante que sepamos dise\u00f1ar un buen logotipo, f\u00e1cil de recordar y que se ajuste a los valores que queremos transmitir. Esto no siempre es tan f\u00e1cil como suena, y es que muchas veces ese logo que tenemos en mente es demasiado simple, demasiado complejo, no encaja bien en la web o ya ha sido utilizado con anterioridad&#8230; \u00bfC\u00f3mo hacer, pues, para encontrar uno realmente efectivo?<\/p>\n<p style=\"text-align: justify;\">Hay muchas posibilidades y muchos consejos, y desde luego ser\u00e1 muy dif\u00edcil encontrar un logotipo que no se parezca a ning\u00fan otro ya creado, teniendo en cuenta la saturaci\u00f3n del mercado. Pero, por norma general, es importante que estudiemos a nuestra competencia directa y nos aseguremos de que nuestras ideas no son excesivamente similares a las suyas. Al fin y al cabo, es posible que lo estemos haciendo por pura inercia; las im\u00e1genes se quedan grabadas con sorprendente facilidad en nuestra mente, como sabemos, y de manera inconsciente cabe la posibilidad que estemos reproduciendo una que ya hayamos visto.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/diseno_grafico.jpeg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-5149\" title=\"diseno_grafico\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/diseno_grafico.jpeg\" alt=\"\" width=\"450\" height=\"314\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/diseno_grafico.jpeg 450w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/01\/diseno_grafico-300x209.jpeg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Es importante que el logotipo contenga el nombre de nuestra <strong>tienda online,<\/strong> o al menos sus iniciales. En todo caso, que sea f\u00e1cilmente reconocible y que se identifique enseguida con nuestra empresa. El minimalismo siempre es preferible a saturarlo de detalles, por innovador que nos pueda parecer a simple vista. Al igual que sucede con un eslogan o una campa\u00f1a publicitaria, el logotipo tambi\u00e9n tiene que saber transmitir determinadas emociones y sensaciones. Es una herramienta comunicativa como cualquier otra, s\u00f3lo que m\u00e1s sutil, m\u00e1s abstracta. Debemos saber jugar con tipograf\u00edas, colores, formas&#8230;<\/p>\n<p style=\"text-align: justify;\">Por otro lado, como hemos comentado, es importante que el logotipo encaje bien en la p\u00e1gina de nuestra <strong>tienda online<\/strong>, y tambi\u00e9n en las aplicaciones que hagamos para dispositivos m\u00f3viles, por ejemplo. Debemos preparar diferentes versiones y comprobar que quede bien a todas las resoluciones posibles. Si no conseguimos ajustarlo, por engorroso que resulte, es recomendable rehacerlo todas las veces que sea necesario.<\/p>\n<p style=\"text-align: justify;\">Todo esto puede resultar complicado si tenemos otras tareas de las que encargarnos, o simplemente si no tenemos una visi\u00f3n creativa; por ello, al igual que buscamos un community manager para gestionar la presencia de nuestra <strong>tienda online<\/strong>, tambi\u00e9n debemos confiar en un dise\u00f1ador o creativo, si la situaci\u00f3n lo requiere, para que nuestro logotipo termine ofreciendo lo que esperamos de \u00e9l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La imagen de nuestra tienda online no s\u00f3lo queda de manifiesto, como hemos comentado algunas veces, en la composici\u00f3n de nuestra p\u00e1gina web, algo fundamental sin duda. Tambi\u00e9n es importante que sepamos dise\u00f1ar un buen logotipo, f\u00e1cil de recordar y que se ajuste a los valores que queremos transmitir. Esto no siempre es tan f\u00e1cil [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[51,793,28,824],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo dise\u00f1ar un buen logotipo para nuestra tienda online<\/title>\n<meta name=\"description\" content=\"C\u00f3mo dise\u00f1ar un buen logotipo para nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/como-disenar-un-buen-logotipo-para-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo dise\u00f1ar un buen logotipo 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