{"id":5159,"date":"2013-02-05T10:00:05","date_gmt":"2013-02-05T15:00:05","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5159"},"modified":"2013-02-04T15:24:15","modified_gmt":"2013-02-04T20:24:15","slug":"linkedin-fundamental-para-las-pymes","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/linkedin-fundamental-para-las-pymes\/","title":{"rendered":"LinkedIn, fundamental para las pymes"},"content":{"rendered":"<p style=\"text-align: justify;\">Hay muchas <strong>redes sociales<\/strong> en el vasto mundillo de Internet especializadas en el terreno laboral y la b\u00fasqueda de empleo, pero sin duda ninguna tan conocida como <strong>LinkedIn<\/strong>. Puede ser una excelente herramienta para dar a conocer nuestra <strong>tienda online:<\/strong> los grupos que re\u00fanen a usuarios afines, las redes de discusi\u00f3n o las numerosas opciones para personalizar nuestro perfil son diferentes aspectos que podemos emplear para convertir LinkedIn en un escaparate de nuestros productos o servicios.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/linkedin-500x357.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5160\" title=\"linkedin-500x357\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/linkedin-500x357.jpg\" alt=\"\" width=\"500\" height=\"357\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/linkedin-500x357.jpg 500w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/linkedin-500x357-300x214.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Las pymes no dejan de apoyar a LinkedIn, que no decae a pesar del tiempo que lleva ya con vida, y una buena prueba de ello nos la da un estudio conjunto entre T<strong>he Wall Street Journal<\/strong> y <strong>Vistage International<\/strong> que revela que <strong>un 41% las tiendas online y peque\u00f1as empresas conf\u00eda en esta red social plenamente<\/strong> como la m\u00e1s \u00fatil para promocionar sus negocios. Curiosamente, la segunda es <strong>Youtube<\/strong>, una red que en teor\u00eda parece predispuesta al mundo del ocio, pero que sin duda es muy \u00fatil por ser netamente audiovisual; sigue siendo el canal preferido para mostrar nuestra <strong>publicidad online<\/strong>. <strong>Facebook<\/strong> y <strong>Twitter<\/strong> ocupan los puestos tercero y cuarto respectivamente.<\/p>\n<p style=\"text-align: justify;\">Las estad\u00edsticas que hemos mencionado se refieren a la confianza depositada por los usuarios, aunque no al uso que se hace de cada una de ellas. En este sentido, sin embargo, para las pymes y<strong> tiendas online<\/strong> LinkedIn tambi\u00e9n sigue siendo la principal, aunque ahora es Facebook la que se sit\u00faa en segundo lugar, algo que vemos como m\u00e1s l\u00f3gico.<\/p>\n<p style=\"text-align: justify;\">\u00bfSignifica esto que las <strong>tiendas online<\/strong> conf\u00edan plenamente en las redes sociales? Por extra\u00f1o que parezca, todav\u00eda queda mucho camino por recorrer en este sentido. S\u00f3lo un 35% de las pymes, contin\u00faa afirmando el estudio citado, tiene no s\u00f3lo presencia sino una actividad fuerte en las redes sociales. Aunque un 45% de las empresas que se encuestaron para llevar a cabo esta parte del estudio reconoce la importancia de las redes sociales para dar publicidad a un negocio, esto no parece suficiente para que muchos se lancen a este mundillo aprovechando todas sus posibilidades.<\/p>\n<p style=\"text-align: justify;\">Estas tendencias, pese a haber sido recogidas por un medio estadounidense, suponen un buen reflejo de lo que se advierte en todo el mundo a nivel global, y sin duda es interesante tenerlas en cuenta para nuestra propia<strong> tienda online.<\/strong> Debemos no s\u00f3lo situarnos en este amplio porcentaje que reconoce el valor de las redes sociales, sino tambi\u00e9n saber salir m\u00e1s all\u00e1 de \u00e9l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay muchas redes sociales en el vasto mundillo de Internet especializadas en el terreno laboral y la b\u00fasqueda de empleo, pero sin duda ninguna tan conocida como LinkedIn. Puede ser una excelente herramienta para dar a conocer nuestra tienda online: los grupos que re\u00fanen a usuarios afines, las redes de discusi\u00f3n o las numerosas opciones [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,747],"tags":[383,189],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn, fundamental para las pymes<\/title>\n<meta name=\"description\" content=\"LinkedIn, fundamental para las pymes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/linkedin-fundamental-para-las-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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