{"id":5163,"date":"2013-02-06T05:42:34","date_gmt":"2013-02-06T10:42:34","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5163"},"modified":"2013-02-06T05:42:34","modified_gmt":"2013-02-06T10:42:34","slug":"la-musica-como-parte-de-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/la-musica-como-parte-de-nuestra-tienda-online\/","title":{"rendered":"La m\u00fasica como parte de nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">Seguramente una de las primeras cosas en las que habremos pensado al plantearnos crear nuestra <strong>tienda online<\/strong> es su imagen, que forma parte indisoluble de lo que se conoce tradicionalmente como <em><strong>branding<\/strong><\/em>. Un logotipo o una imagen de marca sirven para transmitir un mensaje, unos valores, que al fin y al cabo ser\u00e1n los que se queden implantados de forma poderosa en la mente del receptor. Conviene cuidar mucho este aspecto, por tanto, poni\u00e9ndolo en manos de un dise\u00f1ador o creativo que sepa utilizar todas las herramientas a su alcance.<\/p>\n<p><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/music-notes.jpeg\"><img loading=\"lazy\" class=\"wp-image-5164 alignright\" title=\"music-notes\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/music-notes.jpeg\" alt=\"\" width=\"427\" height=\"502\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/music-notes.jpeg 871w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/music-notes-255x300.jpeg 255w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u00bfY cu\u00e1les son \u00e9sas herramientas? El branding, tanto de una <strong>tienda online<\/strong> como de cualquier tipo de empresa, se asocia habitualmente a<strong> lo visual<\/strong>, que es, sin duda, la manera en que nuestro cerebro asimila los contenidos. Sin embargo, no hay por qu\u00e9 dejar a un lado un sentido tan importante, pr\u00e1cticamente al mismo nivel, como es el o\u00eddo. La <strong>m\u00fasica<\/strong> puede servir para transmitir de forma muy poderosa determinadas sensaciones, sentimientos y emociones. Eso es algo que todos comprendemos ya no como creativos o empresarios, sino, sobre todo, como consumidores. \u00bfCu\u00e1ntas melod\u00edas archiconocidas de anuncios se han quedado grabadas de manera imborrable en nuestra memoria?<\/p>\n<p style=\"text-align: justify;\">Hay que tener mucho cuidado a la hora de introducir la m\u00fasica en nuestra <strong>tienda online.<\/strong> Como navegantes, sabemos que hay pocas cosas m\u00e1s molestas que abrir una p\u00e1gina web y encontrarnos con una m\u00fasica \u00abmachacona\u00bb que no termina nunca. El resultado, en estos casos, suele ser el cerrarla sin contemplaciones y quiz\u00e1s ponerla en nuestra lista negra. Para evitar esta reacci\u00f3n, lo mejor es crear <strong>una melod\u00eda corta, original,<\/strong> que sirva como breve presentaci\u00f3n y capte la atenci\u00f3n del usuario que acaba de llegar sin incordiarle.<\/p>\n<p style=\"text-align: justify;\">Incluso aunque dure unos pocos segundos, la m\u00fasica de nuestra <strong>tienda online<\/strong> debe saber transmitir emociones, un mensaje tan completo como el del logotipo mismo. \u00bfQueremos una m\u00fasica sobria, alegre, inquietante? Naturalmente, el sector de nuestra <strong>tienda online,<\/strong> y por tanto el perfil de nuestro p\u00fablico objetivo, ser\u00e1 determinante para decidirnos por un estilo u otro. Si no tenemos un o\u00eddo musical demasiado desarrollado, lo mejor puede ser acudir a fragmentos de una canci\u00f3n conocida; o si queremos que nuestra melod\u00eda sea completamente original y propia de nuestra p\u00e1gina, no debemos escatimar en gastos. Lo mejor en este segundo caso ser\u00e1 acudir a un profesional que componga esa m\u00fasica que encierre las sensaciones que deseamos transmitir y darle carta blanca, siempre siguiendo las pautas b\u00e1sicas que hemos comentado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguramente una de las primeras cosas en las que habremos pensado al plantearnos crear nuestra tienda online es su imagen, que forma parte indisoluble de lo que se conoce tradicionalmente como branding. Un logotipo o una imagen de marca sirven para transmitir un mensaje, unos valores, que al fin y al cabo ser\u00e1n los que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[290,51,423],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La m\u00fasica como parte de nuestra tienda online<\/title>\n<meta name=\"description\" content=\"La m\u00fasica como parte de nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/la-musica-como-parte-de-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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