{"id":5182,"date":"2013-02-13T07:11:18","date_gmt":"2013-02-13T12:11:18","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5182"},"modified":"2013-02-13T07:11:18","modified_gmt":"2013-02-13T12:11:18","slug":"en-que-consiste-la-curacion-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/en-que-consiste-la-curacion-de-contenidos\/","title":{"rendered":"\u00bfEn qu\u00e9 consiste la curaci\u00f3n de contenidos?"},"content":{"rendered":"<p style=\"text-align: justify;\">El t\u00e9rmino <strong>\u00abcuraci\u00f3n de contenidos\u00bb<\/strong> puede sonar muy extra\u00f1o, y es posible que no veamos, en un primer momento, su relaci\u00f3n con nuestra<strong> tienda online.<\/strong> Sin embargo, si tenemos un blog dentro de la misma para promocionar nuestros productos o servicios, o bien para hablar de la actualidad del sector, es muy importante que lo tengamos en cuenta como parte de nuestra estrategia de m\u00e1rketing, ya que puede afectar significativamente al \u00e9xito que tengamos.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/content-curation.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5183\" title=\"content-curation\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/content-curation.jpg\" alt=\"\" width=\"385\" height=\"400\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La curaci\u00f3n de contenidos no es otra cosa que ese filtro que todos los usuarios llevan a cabo a la hora de leer lo que les interesa en Internet. La inmensa cantidad de informaci\u00f3n que nos encontramos en la Red hace que cada vez tengamos que ser m\u00e1s selectivos. Donde antes hab\u00eda un solo medio, ahora puede haber decenas, cada uno de ellos con su particular forma de acceder y de compartir informaci\u00f3n con nosotros. La tarea de la curaci\u00f3n de contenidos suele ser llevada a cabo por un especialista en m\u00e1rketing online o un community manager, y consiste en <strong>estudiar y analizar el comportamiento de los usuarios para generar contenido que pase ese filtro y llegue a los receptores deseados.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Las redes sociales suelen ser la principal herramienta que se usa para filtrar contenidos, y en menor medida las rss. A trav\u00e9s de ellas, el especialista en curaci\u00f3n de contenidos identifica los temas m\u00e1s relevantes, los m\u00e1s influyentes&#8230; y selecciona los contenidos para el blog de nuestra <strong>tienda online<\/strong> acordes con esta realidad. Es una carrera de fondo, ya que requiere estar al d\u00eda de lo que se mueve por la Red constantemente, por lo que es recomendable que tengamos a una persona encargada de ello.<\/p>\n<p style=\"text-align: justify;\">La curaci\u00f3n de contenidos no se queda \u00fanicamente en saber pasar el filtro. \u00c9sa es la primera parte y la m\u00e1s importante, claro est\u00e1, pero a partir de ah\u00ed hay que saber generar la suficiente atenci\u00f3n e inter\u00e9s en los lectores de nuestros contenidos para que los compartan por un medio u otro, y de esta manera conseguir difusi\u00f3n para nuestra<strong> tienda online. \u00a0<\/strong>La informaci\u00f3n de actualidad, el uso de palabras clave, los titulares llamativos&#8230; son algunos de los recursos m\u00e1s habituales que se emplean a la hora de escribir para un blog de cualquier tipo, y que hay que saber manejar para que el nuestro no se convierta en un mero escaparate y demuestre su importancia y utilidad a nivel de SEO.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El t\u00e9rmino \u00abcuraci\u00f3n de contenidos\u00bb puede sonar muy extra\u00f1o, y es posible que no veamos, en un primer momento, su relaci\u00f3n con nuestra tienda online. Sin embargo, si tenemos un blog dentro de la misma para promocionar nuestros productos o servicios, o bien para hablar de la actualidad del sector, es muy importante que lo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,399],"tags":[306,469,837,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEn qu\u00e9 consiste la curaci\u00f3n de contenidos?<\/title>\n<meta name=\"description\" content=\"\u00bfEn qu\u00e9 consiste la curaci\u00f3n de contenidos?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/en-que-consiste-la-curacion-de-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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