{"id":5186,"date":"2013-02-14T04:24:35","date_gmt":"2013-02-14T09:24:35","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5186"},"modified":"2013-02-14T04:24:35","modified_gmt":"2013-02-14T09:24:35","slug":"que-hay-que-evitar-en-nuestro-diseno-web","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/que-hay-que-evitar-en-nuestro-diseno-web\/","title":{"rendered":"Qu\u00e9 hay que evitar en nuestro dise\u00f1o web"},"content":{"rendered":"<p style=\"text-align: justify;\">Se habla mucho de los consejos que todos debemos seguir para crear una p\u00e1gina web atractiva, y en el caso de una <strong>tienda online,<\/strong> lo sabemos bien, \u00e9ste puede ser el primer pilar b\u00e1sico para comenzar a atraer a nuestros clientes. Sin embargo, pocas veces se muestran los ejemplos contrarios: las malas pr\u00e1cticas recurrentes que tenemos que saber evitar. Podemos pensar que esto es algo de perogrullo: si conocemos las buenas pr\u00e1cticas, sabremos de antemano identificar las opuestas. Pero no siempre es as\u00ed. Algunos errores se encuentran ya tan dentro de nosotros, quiz\u00e1s por haberlos asimilado sin darnos cuenta en nuestros paseos por Internet hasta un punto en que no somos capaces de distinguirlos como tales. Y por mucho cuidado que pongamos en el dise\u00f1o web de nuestra <strong>tienda online<\/strong> podemos acabar cayendo en ellos sin remisi\u00f3n.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/stop-sign.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5187\" title=\"stop-sign\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/stop-sign.jpg\" alt=\"\" width=\"480\" height=\"318\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/stop-sign.jpg 480w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/stop-sign-300x198.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Por ejemplo, el tema de la publicidad. Hemos hablado en nuestro blog de la importancia que tienen, sobre todo en los primeros pasos de una <strong>tienda online,<\/strong> los banners y dem\u00e1s formas de atraer a los lectores hacia la publicidad para que hagan clic en ella y nos empiece a reportar beneficios. Pero esto puede llevarnos err\u00f3neamente a la saturaci\u00f3n, o a no saber colocar adecuadamente dichos banners, de manera que, al final, entorpecen la navegaci\u00f3n y nuestra p\u00e1gina resulta desagradable a la vista. Al igual que se hace en los peri\u00f3dicos, la maquetaci\u00f3n de la p\u00e1gina exige mirar muy bien d\u00f3nde se coloca la publicidad. No todos los huecos son iguales a la hora de captar la atenci\u00f3n, que es el objetivo fundamental. Y desde luego el hecho de contar con muchos banners en nuestra <strong>tienda online<\/strong> no garantiza que vayamos a obtener beneficios de ellos. El usuario medio est\u00e1 ya muy escarmentado con respecto a la publicidad, y sabe identificar bien cu\u00e1ndo le interesa pinchar y cu\u00e1ndo ignorarla.<\/p>\n<p style=\"text-align: justify;\">Tampoco podemos olvidarnos, desde el primer momento, de optimizar nuestra <strong>tienda online<\/strong> para cualquier navegador, no s\u00f3lo para Internet Explorer. Esto es un error m\u00e1s com\u00fan de lo que cabe pensar. Mozilla y Chrome son, desde luego, los dos navegadores en los que tenemos que pensar adem\u00e1s de IE, pero no est\u00e1 de m\u00e1s que tambi\u00e9n nos aseguremos de que la visualizaci\u00f3n y la navegaci\u00f3n es correcta en Safari, en otros m\u00e1s minoritarios como \u00d3pera, y por supuesto en dispositivos m\u00f3viles.<\/p>\n<p style=\"text-align: justify;\">A la hora de crear contenidos, aunque el SEO sea uno de nuestros principales intereses, debemos pensar que no s\u00f3lo Google va a leernos: tambi\u00e9n los usuarios de la<strong> tienda online,<\/strong> que pueden sentirse inc\u00f3modos ante textos plagados de manera flagrante de keywords, ilegibles o desagradables en su redacci\u00f3n. Esto ya lo hemos comentado al hablar de nuestros blogs, pero debe aplicarse tambi\u00e9n a cualquier secci\u00f3n de nuestra <strong>tienda online:<\/strong> pensar en la calidad de los textos, adem\u00e1s de en su eficacia a nivel de posicionamiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se habla mucho de los consejos que todos debemos seguir para crear una p\u00e1gina web atractiva, y en el caso de una tienda online, lo sabemos bien, \u00e9ste puede ser el primer pilar b\u00e1sico para comenzar a atraer a nuestros clientes. Sin embargo, pocas veces se muestran los ejemplos contrarios: las malas pr\u00e1cticas recurrentes que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,399],"tags":[51,838,219,54,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 hay que evitar en nuestro dise\u00f1o web<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 hay que evitar en nuestro dise\u00f1o web\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/que-hay-que-evitar-en-nuestro-diseno-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 hay 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