{"id":5189,"date":"2013-02-18T05:45:30","date_gmt":"2013-02-18T10:45:30","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5189"},"modified":"2013-02-18T05:45:30","modified_gmt":"2013-02-18T10:45:30","slug":"consejos-para-utilizar-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/consejos-para-utilizar-facebook-ads\/","title":{"rendered":"Consejos para utilizar Facebook Ads"},"content":{"rendered":"<p style=\"text-align: justify;\">Mucho se habla de la necesidad de cualquier <strong>tienda online<\/strong> de contar con una<strong> p\u00e1gina de fan en Facebook<\/strong> como forma de iniciar las conversaciones con nuestros clientes y darle peso a nuestra presencia en Internet. Sin embargo, no todo se queda ah\u00ed: lo importante es que sea el primer paso para que visiten nuestra p\u00e1gina web, nuestro blog, y por supuesto sepan aprovechar nuestra publicidad. Todo ello se consigue haciendo un uso inteligente de los anuncios en Facebook, conocidos en la terminolog\u00eda de las redes sociales como<strong> Facebook Ads.<\/strong><\/p>\n<p style=\"text-align: justify;\">Utilizar<strong> Facebook Ads<\/strong> es similar a realizar una campa\u00f1a para nuestra <strong>tienda online<\/strong> a trav\u00e9s de otras opciones como Google Ads: si no somos expertos en la materia, contamos con una p\u00e1gina de ayuda en la que nos ir\u00e1n guiando f\u00e1cilmente para que podamos aprovechar al m\u00e1ximo todas las posibilidades, y tambi\u00e9n para que adquiramos competencias que puedan servirnos en un futuro de cara a afrontar campa\u00f1as m\u00e1s complejas. Podremos seleccionar un nombre, establecer nuestro presupuesto m\u00e1ximo (esto es, lo m\u00e1ximo que queramos pagar) y realizar una programaci\u00f3n de la campa\u00f1a. Asimismo, Facebook Ads nos ayuda a localizar esas variables fundamentales, como pueden ser el <strong>perfil objetivo<\/strong> al que vamos dirigidos, los <strong>datos demogr\u00e1ficos<\/strong> de los usuarios que queremos captar, etc.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/Facebook-logo.jpeg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5191\" title=\"Facebook-logo\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/Facebook-logo.jpeg\" alt=\"Facebook\" width=\"480\" height=\"320\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/Facebook-logo.jpeg 600w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/Facebook-logo-300x200.jpeg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Todos conocemos la clase de anuncios que encontramos en Facebook, por lo que es posible que ya tengamos en mente cu\u00e1l queremos que sea el estilo para nuestra <strong>tienda online.<\/strong> Facebook Ads nos permitir\u00e1 hacer pruebas y visualizar los resultados. Adem\u00e1s, cuando ya estemos \u00abentrados en materia\u00bb y hayamos publicado nuestros anuncios, tendremos la opci\u00f3n de comprobar su rendimiento y efectividad de manera clara y concreta, para que no tengamos dudas a la hora de apostar por un formato u otro o de modificar nuestras estrategias.<\/p>\n<p style=\"text-align: justify;\">Como hemos comentado, para que nuestra campa\u00f1a en Facebook Ads sea rentable es importante que mantengamos la misma mentalidad comercial que a la hora de crear nuestra <strong>tienda online<\/strong>. Tenemos que llamar la atenci\u00f3n de los usuarios, y esto lo conseguiremos, fundamentalmente, con la base de unas im\u00e1genes llamativas y esl\u00f3ganes atrayentes. Facebook, adem\u00e1s, nos proporciona el importante aliciente de las <strong>\u00abhistorias patrocinadas\u00bb:<\/strong> con esta clase de recomendaciones a trav\u00e9s de nuestro c\u00edrculo de amigos se consigue la retroalimentaci\u00f3n, por una parte hacia la p\u00e1gina de fans y por otra hacia nuestro blog o nuestra <strong>tienda online.<\/strong> Es cierto que Facebook cuenta con su propio lenguaje y reglas, pero su universalidad hace que se haya convertido ya en una herramienta casi imprescindible y que puede aportarnos excelentes resultados en combinaci\u00f3n con otras actuaciones de m\u00e1rketing online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mucho se habla de la necesidad de cualquier tienda online de contar con una p\u00e1gina de fan en Facebook como forma de iniciar las conversaciones con nuestros clientes y darle peso a nuestra presencia en Internet. Sin embargo, no todo se queda ah\u00ed: lo importante es que sea el primer paso para que visiten nuestra [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[747],"tags":[206,840,839,37,189],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos para utilizar Facebook Ads<\/title>\n<meta name=\"description\" content=\"Consejos para utilizar Facebook Ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/consejos-para-utilizar-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos para utilizar Facebook Ads\" \/>\n<meta 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