{"id":5193,"date":"2013-02-19T10:00:01","date_gmt":"2013-02-19T15:00:01","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5193"},"modified":"2013-02-18T19:06:39","modified_gmt":"2013-02-19T00:06:39","slug":"twitter-evaluara-la-relevancia-de-nuestros-tuits","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/twitter-evaluara-la-relevancia-de-nuestros-tuits\/","title":{"rendered":"Twitter evaluar\u00e1 la relevancia de nuestros tuits"},"content":{"rendered":"<p style=\"text-align: justify;\">Todos hemos sufrido la existencia de <em>bots<\/em> o spam en <strong>Twitter<\/strong>, ya sea a trav\u00e9s de nuestro perfil personal o de la cuenta de nuestra<strong> tienda online.<\/strong> Se trata de algo realmente molesto que puede empa\u00f1ar la visi\u00f3n de nuestra actividad, y por desgracia la red social est\u00e1 cada vez m\u00e1s plagada de ellos. Consciente de este problema, la propia Twitter ha decidido poner en marcha un sistema que, entre otras cosas, puede llegar a reducirlo sensiblemente al ayudarnos a identificar esta clase de perfiles: <strong>Top Tweets.<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/toptw.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-5195\" title=\"toptw\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/toptw.jpg\" alt=\"\" width=\"570\" height=\"320\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/toptw.jpg 950w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/toptw-300x168.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La nueva funcionalidad se pondr\u00e1 en marcha el pr\u00f3ximo <strong>20 de febrero.<\/strong> Su objetivo real es el<strong> evaluar la relevancia de todos los tuits que se publican<\/strong>, midi\u00e9ndolos en comparaci\u00f3n con un r\u00e1nking. La valoraci\u00f3n ir\u00e1 desde lo no relevante hasta lo muy relevante, con estadios intermedios. La idea fundamental, por tanto, es la de ayudar a los usuarios a que sepan cu\u00e1l es la eficacia de su comportamiento en Twitter; una medida que llevan a cabo muchas herramientas no oficiales, pero que sin duda resulta muy interesante en el caso que nos ocupa al venir de la fuente oficial. Y, naturalmente, como hemos comentado, esto puede suponer un golpe muy duro para las cuentas fraudulentas o las que buscan seguidores a toda costa.<\/p>\n<p style=\"text-align: justify;\">\u00bfQu\u00e9 ventajas puede tener este nuevo sistema para nuestra <strong>tienda online?<\/strong> Aunque ya utilicemos alg\u00fan complemento o extensi\u00f3n para nuestra navegador que nos eval\u00fae nuestra actividad en Twitter, no est\u00e1 de m\u00e1s utilizar esta funci\u00f3n, con la que tendremos la seguridad de contar con la informaci\u00f3n m\u00e1s actualizada. Es de suponer que, con el tiempo, se acabe asemejando al Page Rank de Facebook (o al menos ser\u00eda lo deseable, teniendo en cuenta la relevancia que cobra a pasos agigantados el microblogging en la comunicaci\u00f3n 2.0 y en el m\u00e1rketing online).<\/p>\n<p style=\"text-align: justify;\">Conociendo la valoraci\u00f3n de nuestros tuits, sabremos c\u00f3mo elaborar una estrategia adecuada para nuestra <strong>tienda online.<\/strong> No todos los contenidos de nuestro sector tienen por qu\u00e9 ser adecuados para nuestra cuenta, y cuanto m\u00e1s espec\u00edficos seamos en nuestras conversaciones m\u00e1s posibilidades tendremos de \u00abdestacar entre la maleza\u00bb y pasar los filtros de la curaci\u00f3n de contenidos (otro importante aspecto a tener en cuenta del que hemos hablado recientemente). Top Tweets ser\u00e1 sin duda, a partir de este mi\u00e9rcoles, una nueva herramienta muy \u00fatil, a la par que un nuevo reto para nuestro community manager.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Todos hemos sufrido la existencia de bots o spam en Twitter, ya sea a trav\u00e9s de nuestro perfil personal o de la cuenta de nuestra tienda online. Se trata de algo realmente molesto que puede empa\u00f1ar la visi\u00f3n de nuestra actividad, y por desgracia la red social est\u00e1 cada vez m\u00e1s plagada de ellos. Consciente [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[747,399],"tags":[189,54,841,204],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter evaluar\u00e1 la relevancia de nuestros tuits<\/title>\n<meta name=\"description\" content=\"Twitter evaluar\u00e1 la relevancia de nuestros tuits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/twitter-evaluara-la-relevancia-de-nuestros-tuits\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter evaluar\u00e1 la relevancia de nuestros tuits\" \/>\n<meta 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