{"id":5197,"date":"2013-02-20T10:00:16","date_gmt":"2013-02-20T15:00:16","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5197"},"modified":"2013-02-19T19:26:33","modified_gmt":"2013-02-20T00:26:33","slug":"la-inversion-publicitaria-en-blogs-y-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/la-inversion-publicitaria-en-blogs-y-redes-sociales\/","title":{"rendered":"La inversi\u00f3n publicitaria en blogs y redes sociales"},"content":{"rendered":"<p style=\"text-align: justify;\">Quienes mejor podremos publicitar nuestra<strong> tienda online<\/strong> seremos siempre nosotros mismos, eso est\u00e1 claro. Ya hemos hablado sobre la importancia de tener un community manager que se dedique en exclusiva a la tarea del <strong>m\u00e1rketing online,<\/strong> y sobre todo a lo conveniente que puede ser tener un blog en el que dar cuenta de las novedades no s\u00f3lo de nuestro negocio, sino tambi\u00e9n del sector en el que nos movemos. Son muchas las empresas que prefieren que esta tarea se quede \u00abdentro de casa\u00bb, y por ello no dedican especial atenci\u00f3n a invertir en publicidad en medios ajenos.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, est\u00e1 comprobado que una<strong> tienda online<\/strong> que tenga presencia en otros blogs y en diversas redes sociales mediante anuncios, banners y similares contar\u00e1 con un complemento id\u00f3neo para su propia estrategia de m\u00e1rketing. Naturalmente, al principio esto puede ser complicado si no contamos con un presupuesto destinado a ello, o si la inversi\u00f3n para poner en marcha nuestra <strong>tienda online<\/strong> nos ha dejado sin dinero adicional para estas tareas. Pero es un paso muy a tener en cuenta cuando la situaci\u00f3n lo permita.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/Marketing-Online2.gif\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5198\" title=\"Marketing-Online2\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/Marketing-Online2.gif\" alt=\"\" width=\"468\" height=\"365\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/Marketing-Online2.gif 468w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/Marketing-Online2-300x233.gif 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La empresa <strong>Tecnorati<\/strong>, que se dedica a la monitorizaci\u00f3n de la actividad en la Red, ha elaborado un estudio que nos aporta una visi\u00f3n de lo poco que todav\u00eda se tiene en cuenta este aspecto.\u00a0 Habitualmente, la cantidad que se destina dentro del presupuesto a la promoci\u00f3n a trav\u00e9s de blogs y redes sociales es s\u00f3lo del 10%, siendo <strong>Facebook<\/strong> la red a la que m\u00e1s atenci\u00f3n se presta, en detrimento, por ejemplo, de <strong>Twitter<\/strong> o <strong>LinkedIn<\/strong>. La publicidad en blogs apenas se trabaja: seg\u00fan Tecnorati, el presupuesto destinado a ella no ir\u00eda m\u00e1s all\u00e1 del 6% generalmente.<\/p>\n<p style=\"text-align: justify;\">\u00bfDe qu\u00e9 manera podemos llevar a cabo una estrategia para nuestra <strong>tienda online<\/strong> sin tener que desembolsar demasiado dinero, en caso de que carezcamos de \u00e9l? El intercambio de links con blogs o p\u00e1ginas afines puede ser una primera opci\u00f3n, en la que ambas partes salen beneficiadas. A nivel de SEO, esto puede reportarnos buenos resultados. La otra opci\u00f3n es la de los anuncios por parte de Google Ads o Facebook Ads, de los que ya hemos hablado; un primer paso para llegar a una estrategia de m\u00e1rketing m\u00e1s amplia y elaborada.<\/p>\n<p style=\"text-align: justify;\">Pese a las muchas opciones de las que disponemos, lo mejor siempre ser\u00e1 intentar destinar un presupuesto amplio a este tema, cuando tengamos la posibilidad; siempre con una evaluaci\u00f3n previa del ROI, claro est\u00e1, de manera que tengamos claro cu\u00e1l debe ser la inversi\u00f3n \u00f3ptima en funci\u00f3n de la retribuci\u00f3n que obtendremos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quienes mejor podremos publicitar nuestra tienda online seremos siempre nosotros mismos, eso est\u00e1 claro. Ya hemos hablado sobre la importancia de tener un community manager que se dedique en exclusiva a la tarea del m\u00e1rketing online, y sobre todo a lo conveniente que puede ser tener un blog en el que dar cuenta de las [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,747,399],"tags":[292,30,189,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La inversi\u00f3n publicitaria en blogs y redes sociales<\/title>\n<meta name=\"description\" content=\"La inversi\u00f3n publicitaria en blogs y redes sociales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/la-inversion-publicitaria-en-blogs-y-redes-sociales\/\" \/>\n<meta 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