{"id":5201,"date":"2013-02-21T10:00:30","date_gmt":"2013-02-21T15:00:30","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5201"},"modified":"2013-02-20T23:49:48","modified_gmt":"2013-02-21T04:49:48","slug":"foursquare-como-utilizarlo-para-nuestra-tienda-online","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/foursquare-como-utilizarlo-para-nuestra-tienda-online\/","title":{"rendered":"Foursquare, c\u00f3mo utilizarlo para nuestra tienda online"},"content":{"rendered":"<p style=\"text-align: justify;\">De entre todas las <strong>redes sociales<\/strong> populares hoy en d\u00eda que podemos emplear para promocionar nuestra<strong> tienda online,<\/strong> no cabe duda de que <strong>Foursquare<\/strong> es una de las que debemos mirar con atenci\u00f3n. Est\u00e1 especialmente orientada al mundo de los negocios, y sobre todo a la navegaci\u00f3n con el m\u00f3vil, que tantos enteros ha subido en los \u00faltimos a\u00f1os. Su sistema de logros y medallas (lo que se conoce como gamificaci\u00f3n) hace que resulte muy popular, puesto que plantea esos retos y metas a conseguir que generalmente suelen llamar mucho la atenci\u00f3n del p\u00fablico.<\/p>\n<p style=\"text-align: justify;\">\u00bfC\u00f3mo podemos utilizar Foursquare para promocionar nuestra <strong>tienda online?<\/strong> \u00bfMerece la pena, nos ser\u00e1 realmente \u00fatil en nuestro \u00e1mbito de negocio? Lo cierto es que, al tratarse de una red social que se centra en hacer <em>check-in<\/em> mediante la geolocalizaci\u00f3n, es mucho m\u00e1s eficaz para las tiendas f\u00edsicas. Sin embargo, si somos poseedores de ambas, es decir, si nuestra <strong>tienda online<\/strong> es una escisi\u00f3n de nuestro negocio, podemos emplear Foursquare para que existe retroalimentaci\u00f3n entre ellas y para atraer posibles compradores que ya nos conozcan del medio f\u00edsico al virtual.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/foursquare.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5202\" title=\"foursquare\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/foursquare.jpg\" alt=\"\" width=\"500\" height=\"353\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/foursquare.jpg 500w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/foursquare-300x211.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Podemos ofrecer, por ejemplo, cupones descuento o diferentes promociones a los usuarios que realicen <em>check-in<\/em> en nuestra tienda f\u00edsica, que tambi\u00e9n puedan aplicarse en la <strong>tienda online.<\/strong> No debemos olvidarnos, en este caso, de optimizar nuestra p\u00e1gina web para que sea perfectamente visible, f\u00e1cil de usar e intuitiva desde un dispositivo m\u00f3vil; lo habitual ser\u00e1 que el usuario, llevado por la curiosidad, entre desde su smartphone en el momento de hacer <em>check-in,<\/em> y la primera impresi\u00f3n que se lleve de nuestro sitio puede ser muy positiva y determinante para su comportamiento inmediato.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s de utilizar Foursquare de esta manera directa, tambi\u00e9n podemos hacer un buen uso de su <strong>integraci\u00f3n con Facebook.<\/strong> Foursquare permite ver las recomendaciones de nuestros amigos en la red de Zuckerberg con respecto a negocios, restaurantes, etc. As\u00ed pues, podemos emplearlo para ver cu\u00e1les son las tendencias predominantes entre las personas que nos sigan en nuestro perfil corporativo, y utilizar esta informaci\u00f3n, siempre valiosa, para encauzar la estrategia de comunicaci\u00f3n de nuestra <strong>tienda online.<\/strong> Para ello, claro est\u00e1, tambi\u00e9n es importante que nos convirtamos en usuarios activos de Foursquare.<\/p>\n<p style=\"text-align: justify;\">\u00c9stas y otras muchas opciones son las que nos ofrece una red social que puede llegar a ser muy potente para una peque\u00f1a empresa, bien usada. Adem\u00e1s de la aplicaci\u00f3n est\u00e1ndar de m\u00f3vil, tambi\u00e9n podemos descargar la opci\u00f3n <strong>Foursquare for Bussiness,<\/strong> que como su nombre indica est\u00e1 especialmente pensado para que los negocios manejen su informaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De entre todas las redes sociales populares hoy en d\u00eda que podemos emplear para promocionar nuestra tienda online, no cabe duda de que Foursquare es una de las que debemos mirar con atenci\u00f3n. Est\u00e1 especialmente orientada al mundo de los negocios, y sobre todo a la navegaci\u00f3n con el m\u00f3vil, que tantos enteros ha subido [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,747],"tags":[367,189],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Foursquare, c\u00f3mo utilizarlo para nuestra tienda online<\/title>\n<meta name=\"description\" content=\"Foursquare, c\u00f3mo utilizarlo para nuestra tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/foursquare-como-utilizarlo-para-nuestra-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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