{"id":5216,"date":"2013-02-28T06:20:52","date_gmt":"2013-02-28T11:20:52","guid":{"rendered":"http:\/\/www.urbecom.com\/blog\/?p=5216"},"modified":"2013-02-28T06:20:52","modified_gmt":"2013-02-28T11:20:52","slug":"las-tiendas-online-y-el-fraude","status":"publish","type":"post","link":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/","title":{"rendered":"Las tiendas online y el fraude"},"content":{"rendered":"<p style=\"text-align: justify;\">Podr\u00edamos pensar que el fraude est\u00e1 a la orden del d\u00eda para las <strong>tiendas online<\/strong>, teniendo en cuenta que Internet suele ser un hervidero de pr\u00e1cticas de este tipo. Sin embargo, los resultados del\u00a0<em><strong>Informe sobre Medios de Pago y Fraude en Comercio Electr\u00f3nico 2012,<\/strong><\/em> que ha sido encargado por <strong>Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital<\/strong> para medir el comportamiento del sector en el pasado a\u00f1o y predecir su evoluci\u00f3n para 2013, arrojan resultados al menos esperanzadores: apenas el 0,5% de la facturaci\u00f3n de las <strong>tiendas online<\/strong> consultadas se ve afectada por mecanismos fraudulentos. Y eso que el 75% indica que no tiene ninguna medida para prevenir estas pr\u00e1cticas.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5217\" title=\"fraudeonline\" src=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg\" alt=\"\" width=\"470\" height=\"314\" srcset=\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg 470w, https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline-300x200.jpg 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Aunque estemos ante resultados tan bajos, no debemos bajar la guardia. Es cierto que los fraudes no afectan tanto a las <strong>tiendas online<\/strong> como a las tradicionales, o al menos no a las pymes y peque\u00f1as empresas; cuando hablamos de tiendas de objetos de lujo es m\u00e1s habitual o\u00edr hablar de estafas, o incluso a gran escala (compa\u00f1\u00edas de tanto renombre como Sony o Nintendo han ca\u00eddo ante ellas en los \u00faltimos a\u00f1os). Sin embargo, no est\u00e1 de m\u00e1s que nos aseguremos de blindarnos contra los fraudes. El com\u00fan pensamiento de que \u00abesas cosas siempre le pasan a otro\u00bb puede salirnos muy caro, nunca mejor dicho.<\/p>\n<p style=\"text-align: justify;\">\u00bfCu\u00e1l es la mejor manera de protegernos contra el fraude? Evidentemente, lo primero que tendremos que hacer (que adem\u00e1s es uno de los primeros pasos cuando empezamos a planificar nuestra <strong>tienda online<\/strong>) es escoger sistemas de pago verificados y debidamente protegidos. <strong>Paypal<\/strong> es una de las opciones preferentes en este sentido: las garant\u00edas que nos ofrece para asegurarnos contra las pr\u00e1cticas fraudulentas est\u00e1n fuera de toda duda, y se ha convertido en un modelo a seguir para otras empresas afines que han ido surgiendo en los \u00faltimos a\u00f1os. Aunque sigue siendo, seg\u00fan los resultados que recoge el informe antes citado, el tercer m\u00e9todo preferido en materia de comercio electr\u00f3nico: antes se encuentran el<strong> TPV virtual<\/strong> y la tradicional <strong>transferencia bancaria.<\/strong> Estos dos, si bien tambi\u00e9n se encuentran protegidos contra el fraude gracias a las entidades de las que dependen, no son tan fiables en ese sentido.<\/p>\n<p style=\"text-align: justify;\">Existen numerosas empresas que nos facilitar\u00e1n sistemas de observaci\u00f3n de nuestra<strong> tienda online<\/strong> para prevenir posibles pr\u00e1cticas fraudulentas. Aunque suponga una inversi\u00f3n adicional que en un primer momento no hayamos considerado, no est\u00e1 de m\u00e1s contemplarlas en el presupuesto si comenzamos a facturar lo suficiente. Cuanto mayor sea nuestra actividad, m\u00e1s posibilidades habr\u00e1 de que nos situemos en el punto de mira de los estafadores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podr\u00edamos pensar que el fraude est\u00e1 a la orden del d\u00eda para las tiendas online, teniendo en cuenta que Internet suele ser un hervidero de pr\u00e1cticas de este tipo. Sin embargo, los resultados del\u00a0Informe sobre Medios de Pago y Fraude en Comercio Electr\u00f3nico 2012, que ha sido encargado por Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[845,669,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las tiendas online y el fraude<\/title>\n<meta name=\"description\" content=\"Las tiendas online y el fraude\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las tiendas online y el fraude\" \/>\n<meta property=\"og:description\" content=\"Las tiendas online y el fraude\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbecom\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-28T11:20:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbecom\" \/>\n<meta name=\"twitter:site\" content=\"@urbecom\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\",\"name\":\"UrbeCOM Ecomercio S.L.\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"sameAs\":[\"https:\/\/es.pinterest.com\/Urbecom\/\",\"https:\/\/www.youtube.com\/user\/urbecom\",\"https:\/\/www.facebook.com\/urbecom\",\"https:\/\/twitter.com\/urbecom\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"contentUrl\":\"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png\",\"width\":800,\"height\":800,\"caption\":\"UrbeCOM Ecomercio S.L.\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\",\"url\":\"https:\/\/www.urbecom.com\/blog\/\",\"name\":\"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM\",\"description\":\"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.\",\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#primaryimage\",\"url\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg\",\"contentUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#webpage\",\"url\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/\",\"name\":\"Las tiendas online y el fraude\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#primaryimage\"},\"datePublished\":\"2013-02-28T11:20:52+00:00\",\"dateModified\":\"2013-02-28T11:20:52+00:00\",\"description\":\"Las tiendas online y el fraude\",\"breadcrumb\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.urbecom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las tiendas online y el fraude\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\"},\"headline\":\"Las tiendas online y el fraude\",\"datePublished\":\"2013-02-28T11:20:52+00:00\",\"dateModified\":\"2013-02-28T11:20:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#webpage\"},\"wordCount\":463,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg\",\"keywords\":[\"fraude\",\"pago online\",\"tienda online\"],\"articleSection\":[\"Comercio Electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b\",\"name\":\"Redaccion\",\"url\":\"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las tiendas online y el fraude","description":"Las tiendas online y el fraude","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/","og_locale":"es_ES","og_type":"article","og_title":"Las tiendas online y el fraude","og_description":"Las tiendas online y el fraude","og_url":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/","og_site_name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","article_publisher":"https:\/\/www.facebook.com\/urbecom","article_published_time":"2013-02-28T11:20:52+00:00","og_image":[{"url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@urbecom","twitter_site":"@urbecom","twitter_misc":{"Escrito por":"Redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.urbecom.com\/blog\/#organization","name":"UrbeCOM Ecomercio S.L.","url":"https:\/\/www.urbecom.com\/blog\/","sameAs":["https:\/\/es.pinterest.com\/Urbecom\/","https:\/\/www.youtube.com\/user\/urbecom","https:\/\/www.facebook.com\/urbecom","https:\/\/twitter.com\/urbecom"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","contentUrl":"https:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2019\/05\/Imagotipo800.png","width":800,"height":800,"caption":"UrbeCOM Ecomercio S.L."},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.urbecom.com\/blog\/#website","url":"https:\/\/www.urbecom.com\/blog\/","name":"Blog de comercio electr\u00f3nico, Ecommerce y Marketing Online | urbeCOM","description":"Blog de urbeCOM donde encontrar\u00e1s informaci\u00f3n sobre el comercio electr\u00f3nico, c\u00f3mo crear una tienda online, c\u00f3mo vender en Internet y en Redes Sociales, Marketing online, etc.","publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.urbecom.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#primaryimage","url":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg","contentUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg"},{"@type":"WebPage","@id":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#webpage","url":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/","name":"Las tiendas online y el fraude","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#primaryimage"},"datePublished":"2013-02-28T11:20:52+00:00","dateModified":"2013-02-28T11:20:52+00:00","description":"Las tiendas online y el fraude","breadcrumb":{"@id":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.urbecom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Las tiendas online y el fraude"}]},{"@type":"Article","@id":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#article","isPartOf":{"@id":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#webpage"},"author":{"@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b"},"headline":"Las tiendas online y el fraude","datePublished":"2013-02-28T11:20:52+00:00","dateModified":"2013-02-28T11:20:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#webpage"},"wordCount":463,"commentCount":0,"publisher":{"@id":"https:\/\/www.urbecom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#primaryimage"},"thumbnailUrl":"http:\/\/www.urbecom.com\/blog\/wp-content\/uploads\/2013\/02\/fraudeonline.jpg","keywords":["fraude","pago online","tienda online"],"articleSection":["Comercio Electr\u00f3nico"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.urbecom.com\/blog\/las-tiendas-online-y-el-fraude\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.urbecom.com\/blog\/#\/schema\/person\/d7c213dd82e482dbd40a897ada31a39b","name":"Redaccion","url":"https:\/\/www.urbecom.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5216"}],"collection":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/comments?post=5216"}],"version-history":[{"count":1,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5216\/revisions"}],"predecessor-version":[{"id":5218,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/posts\/5216\/revisions\/5218"}],"wp:attachment":[{"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/media?parent=5216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/categories?post=5216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbecom.com\/blog\/wp-json\/wp\/v2\/tags?post=5216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}